Ibml web project
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IBML Web Project. Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd. “The mission of the University of Washington, Bothell (UWB) Business Program is to provide access to excellent higher education.”. Website Goals. Technology is the key to success in today’s world.

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IBML Web Project

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IBML Web Project

Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd


“The mission of the University of Washington, Bothell (UWB) Business Program is to provide access to excellent higher education.”


Website Goals

  • Technology is the key to success in today’s world.

  • Apply for acceptance, register for classes, and learn about program requirements.


Are these goals being met???


Stakeholder Opinions

  • Faculty

  • Staff

  • Students


Faculty And Staff

  • Who are your stakeholders?

  • What are your goals with this site?

  • Who is the target audience?

  • How do you intend to make people come back?

  • Discuss current problems, solutions, and ideas.

  • What image do you intend to convey?

  • How often do you utilize the site? Why?

    ……Students


Faculty And Staff Objectives

  • Highly accessible

  • Easily navigable

  • Aid in advising and planning

  • Campus community

  • Current events

  • Seamless path from

    Admissions -> Registration -> Graduation


Student Objectives

  • Relevant information

    • Highly accessible

    • Easy to use

  • Expect a site that reflects their proficiency

  • Reflection of the UWB


Student Critiques

  • Primary users

  • Survey results


Result Statistics

  • 27 students

  • 12 never visited the site

  • 2 weren’t aware of site

  • More visits to UWB homepage


Solutions

  • Information

    • Increased levels

    • Increased quality

  • Usability

  • Organization

  • Visual Appearance


Information

  • Degree Audit Request (DAR)

  • Class/Professor Information

  • MBA Section

  • Student/Alumni Contact Information

  • Employment Opportunities

  • Current Events/News


Usability and Organization

  • Search capability

  • Less text – More links

  • Separate information into logical groupings


Visual Appearance

  • Dynamic content

  • Personalization

  • Photographs

  • Web-cams

  • Video testimonials


Final Thoughts

  • By improving the informational content, organization, and visual layout of the site, the UWB can attract and retain increased levels of users, meet its goals of providing high quality education, and further advance the image of the UWB as a fast growing elite educational institution.


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