Ibml web project
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IBML Web Project. Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd. “The mission of the University of Washington, Bothell (UWB) Business Program is to provide access to excellent higher education.”. Website Goals. Technology is the key to success in today’s world.

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Ibml web project

IBML Web Project

Jeremy Durr, Alex Jarzebowicz, Danielle Rowe, Bryan Vrana, Cassy Herd


Ibml web project

“The mission of the University of Washington, Bothell (UWB) Business Program is to provide access to excellent higher education.”


Website goals

Website Goals

  • Technology is the key to success in today’s world.

  • Apply for acceptance, register for classes, and learn about program requirements.


Ibml web project

Are these goals being met???


Stakeholder opinions

Stakeholder Opinions

  • Faculty

  • Staff

  • Students


Faculty and staff

Faculty And Staff

  • Who are your stakeholders?

  • What are your goals with this site?

  • Who is the target audience?

  • How do you intend to make people come back?

  • Discuss current problems, solutions, and ideas.

  • What image do you intend to convey?

  • How often do you utilize the site? Why?

    ……Students


Faculty and staff objectives

Faculty And Staff Objectives

  • Highly accessible

  • Easily navigable

  • Aid in advising and planning

  • Campus community

  • Current events

  • Seamless path from

    Admissions -> Registration -> Graduation


Student objectives

Student Objectives

  • Relevant information

    • Highly accessible

    • Easy to use

  • Expect a site that reflects their proficiency

  • Reflection of the UWB


Student critiques

Student Critiques

  • Primary users

  • Survey results


Result statistics

Result Statistics

  • 27 students

  • 12 never visited the site

  • 2 weren’t aware of site

  • More visits to UWB homepage


Solutions

Solutions

  • Information

    • Increased levels

    • Increased quality

  • Usability

  • Organization

  • Visual Appearance


Information

Information

  • Degree Audit Request (DAR)

  • Class/Professor Information

  • MBA Section

  • Student/Alumni Contact Information

  • Employment Opportunities

  • Current Events/News


Usability and organization

Usability and Organization

  • Search capability

  • Less text – More links

  • Separate information into logical groupings


Visual appearance

Visual Appearance

  • Dynamic content

  • Personalization

  • Photographs

  • Web-cams

  • Video testimonials


Final thoughts

Final Thoughts

  • By improving the informational content, organization, and visual layout of the site, the UWB can attract and retain increased levels of users, meet its goals of providing high quality education, and further advance the image of the UWB as a fast growing elite educational institution.


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