Czech university of life sciences prague fundamentals of psychology ivan petrovic pavlov 1849 1936
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Czech University of Life Sciences Prague Fundamentals of Psychology Ivan Petrovic Pavlov (1849 – 1936). Group 5 Jan Trojánek Jan Kolář Tomáš Petr. Contents. Basic information – I.P.Pavlov Theoretical background Application of theory – different areas Personality Motivation Leadership

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Czech university of life sciences prague fundamentals of psychology ivan petrovic pavlov 1849 1936

Czech University of Life Sciences PragueFundamentals of PsychologyIvan Petrovic Pavlov(1849 – 1936)

Group 5

Jan Trojánek

Jan Kolář

Tomáš Petr

EMN, Msc. 2


Contents

Contents

  • Basic information – I.P.Pavlov

  • Theoretical background

  • Application of theory – different areas

    • Personality

    • Motivation

    • Leadership

    • Intrapersonal skills

    • Interpersonal skills etc.

  • Theory criticism

  • Interactive part

  • References


I p pavlov

I.P.Pavlov

  • Russian physiologist, psychologist and doctor

  • Studied digestive processes and connected reflexes

  • 1904 – Nobel Prize for physiology and medicine

  • Studied faculty of chemistry and physics -> during studies published a publication about pancreatic nerves

  • 1890 – described a phenomenon of psychical secretion(drool) in dogs –> 2 types of reflexes (inborn reflex, conditioned reflex)


Behavioral learning theory

Behavioral learning theory

Classical conditioning

= a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus

  • Originators and Key Contributors: First described by I.P. in 1903, and studied in infants by John B. Watson (1878-1958)

  • Classical conditioning involves placing a neutral signal before a naturally occurring response (reflex)


Basic principles of the process

Basic principles of the process

  • The Unconditioned Stimulus (UCS)

    - unconditionally, naturally and automatically triggers a response (feel hungry when you smell favourite food)

  • The Unconditioned Responses (UCR)

    - unlearned response that occurs naturally in response to the unconditioned stimulus (feeling of hunger)


Basic principles of the process1

Basic principles of the process

  • The Conditioned Stimulus (CS)

    - previous neutral stimulus that, after becoming associated with the UCS, eventually trigger a conditioned response

  • The Conditioned Response (CR)

    - learned response to previously neutral stimulus


Classical conditioning

Classical Conditioning

  • Source: http://www.age-of-the-sage.org/psychology/pavlov.html


Classical conditioning1

Classical Conditioning

  • Experiments on dogs:

    Source: http://www.edpsycinteractive.org/topics/behavior/classcnd.html


Pavlov conditioning http vimeo com 11619622 http www youtube com watch v fmjjpbrx o8

Pavlov – conditioninghttp://vimeo.com/11619622#http://www.youtube.com/watch?v=FMJJpbRx_O8


Personality

Personality

  • Personality is the particular combination of emotional, attitudinal, and behavioral response patterns of an individual. 

  • People are learning by means of condition reflexes

    = we are forming our personality as we learn

    • By conditioning we are adapting

      Eq.: hot oven -> pain -> alert, fear (high heartbeat…)

      hot oven = alert, fear (high heartbeat…)

    • Connected to experience

    • As we undertake certain situations more often

      - we learn how to behave (some patern)


Personality1

Personality

  • Humans are able to distinguish between effective and ineffective reflexes on certain stimuli

    • Usually we can not avoid to reflex on them

      X

    • BUT we can fight against these ineffective ones afterwards


Personality2

Personality

  • EG.: Chocolate in the evening -> mother always sais „Do not eat chocolate in the evening.“ -> feeling guilty

  • Adult: Eats chocolate in the evening -> feeling guilty

  • Why? He is adult? He decide? He wanted chocolate.

  • EG2: Mrs. B.

  • Socialization, conscience

  • This example links to dimensionAuthoritativism


Motivation

Motivation

  • Employee´s perspective

    • People act as they are taught

      • Good performance = fulfilling the task = reward = good feeling

      • Good performance = fulfilling the task = good feeling

      • -> they do not need rewards 


Motivation1

Motivation

  • Manager´s perspective

    • Either rewarding or punishing employees

      • If employees are rewarded = satisfied = repeat the action

      • If they are punished = do not know what to do,just not repeating the action

      • - in the mind of employee: I did the job -> I am punished -> I will not do another job

      • Important to punish in correct way 


Intrapersonal skills

Intrapersonal skills

  • How many different conditioned responses do we have?

  • Does it serve us well?

  • If they are unconscious, we can not handle them.

  • One perspective of reflexion

  • To perceive my conditional resp. (maybe old and useless)

  • How to change them?


Marketing

Marketing

  • EG.: New car, sexy young hot girls love the owner of the car….

  • … viewer fells sexual arousal (of course.. There are sexy girls..)

  • After many repetition

  • On a way to university, you see that car and…


Interpersonal skills

Interpersonal skills

  • To create similar responds with employees?

  • EG.: every time employees meet the boss, they are happy, smiling, want to chat with him…

  • How to create such conditioned response?

  • Manipulative?


Risk propensity

Risk propensity

  • People with higher risk propensity will feel more secure when having conditioned reflexes on a lot of stimuli

    • “Stereotype employees”

      • Good for certain working positions

        X

      • Lower ability to respond to changes

  • The acknowledgement of one´s conditioned reflexes on certain stimuli is a powerful tool in terms of intrapersonal skills


Usefull tools

Usefull tools

  • Create for yourselve some conditioned response, which helps you.

  • EG.: before presentation -> stress-> „meditate“ about happy experince -> feel good and presenting

  • Change into: before presentation -> feel good and presenting

  • EG2: Email attachement


Criticism

Criticism

  • This concept involves only certain input and output but what is in between is according to Pavlov (behaviorism school) not possible to explain

  • BUT there exist a human personality which influences the whole process (neobehaviourism)

INPUT

OUTPUT

PERSONALITY

INPUT

OUTPUT


Criticism1

Criticism

  • The research was made with animals and not humans (personality was omit)

    • Animals can not decide whether the reflexes are effective or ineffective for them, humans can

  • Pavlov says that the whole process of learning is based on reflexes but people can think rationally and thus not perceive every stimuli


Group 5 jan troj nek jan kol tom petr

Test

  • Try to create a new conditioned reflex of your classmate.


Practical part video

Practical part - video

  • http://www.youtube.com/watch?v=Eo7jcI8fAuI


References

References

  • http://www.simplypsychology.org/pavlov.html1.11.12

  • http://www.learning-theories.com/classical-conditioning-pavlov.html1.11.12

  • http://psychology.about.com/od/behavioralpsychology/a/classcond.htm1.11.12

  • http://www.allpsychologycareers.com/topics/motivation.html1.11.12

  • D. PAUKNEROVÁ a kol., Psychologie pro ekonomy a manažery, Praha, Grada Publishing, 2006, ISBN:80-247-1706-9

  • http://www.simplypsychology.org/Classical%20Conditioning.pdf1.11.12


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