The rotary crocus
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The Rotary Crocus. Raising Funds and Awareness for Rotary and the End Polio Now Campaign. The Story So Far…. Built on Thanks for Life Campaign Rotary Day 2012 – Trial Rotary Day 2013: National Roll Out (150k) International Trial (Nigeria, US, Canada). Target:

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The Rotary Crocus

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The rotary crocus

The Rotary Crocus

Raising Funds and Awareness for Rotary and the End Polio Now Campaign


The rotary crocus

The Story So Far…..

  • Built on Thanks for Life Campaign

  • Rotary Day 2012 – Trial

  • Rotary Day 2013:

    • National Roll Out (150k)

    • International Trial (Nigeria, US, Canada)

  • Target:

  • raise £15 million pa by 2015

  • Become symbol of Rotary


The rotary crocus

The Rotary Crocus Works

  • Raises Awareness:

    • Walking adverts

    • Information card

  • Raises Funds:

    • Donation: £1 UK / US$5 US and Canada

    • Cost: around 30p

  • Tried and Tested

  • Low effort and risk


The rotary crocus

How to Use the Crocus

  • 1. Street Collection Box:

    • Contents:

      • 100 crocuses

      • 100 information cards

      • Comes with money box & neck strap

    • Where: Collections outside supermarkets, hospitals, shopping and garden centres, on the High Street

    • Average hourly distribution: 30 crocuses


The rotary crocus

How to Use the Crocus (cont.)

  • 2. Static ‘Counter Top’ Collection Box:

    • Contents:

      • 50 crocuses

      • 50 information cards

      • Comes with integral money box and security tag

    • Where: doctors surgeries, pharmacies, hospital receptions, garden centres

    • Low effort: ‘silent fundraiser’

    • Average distribution: 35 crocuses / month


The rotary crocus

How to Use the Crocus (cont.)

  • 3. Schools: ‘Grow Your Own Crocuses’

    • Joint promotion with New Generations

    • Launch June


The rotary crocus

How to Use the Crocus (cont.)

  • 4. Special Events (dinners / weddings / fun runs)


The rotary crocus

How to Use the Crocus (cont.)

  • 5. Existing Events (meetings / gifts to visiting Rotarians / overseas delegations / other fundraising events)


The rotary crocus

Next Stage

  • Trial:

    • Clubs who’ve not ordered

    • Clubs who have to test new ways of using crocuses

    • Help all clubs maximise return and minimise effort

  • When:

    • Trial for World Polio Day (Oct)

    • Roll out for Rotary Day (Feb)


The rotary crocus

Club Trials

  • Concerned about a Trial?

    • Financial risk

    • Effort of collecting

  • Don’t Worry!

    • Risk: pre-place boxes / pre-arrange street collections

    • Effort: use Static boxes as ‘silent fundraisers’ and add crocuses to existing fundraising


The rotary crocus

Club Trial Order for World Polio Day (Oct)

  • 500 crocuses / Club:

  • Street Collection (2 boxes of 100):

    • 7 hrs collecting outside one supermarket (7Rotarians collecting for 1 hr each)

    • ‘Counter Top’ Boxes (5 boxes of 50):

      • Place 5 boxes in local doctors surgeries, pharmacies, hospital receptions, garden centres, school receptions

  • Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians

  • Any spare stock can be used up at existing Rotary meetings, fundraising events, visits


The rotary crocus

Club Trial Order for World Polio Day (Oct)

  • Cost of 500 crocuses: £164

  • (£0.31 – 0.33 / crocus)

  • Revenue: £500 (£1 / crocus)

  • Profit: £336

  • (almost enough to cover RI End Polio Now

  • targets for each club)

  • Plus Awareness


The rotary crocus

Roll Out for Rotary Day (Feb)

  • 1,000 crocuses / club:

  • Street Collection (4 boxes of 100)

  • ‘Counter Top’ (10 boxes of 50)

    • Have 5 sites already from trial so only 5 more to secure

    • Next year will have 10 sites before you start

  • Top Up Bag (2 bags of 50)

  • From 2015 main fundraising focus: Rotary Day


The rotary crocus

Order Process / Deadlines

  • Order via District Coordinator

  • Deadline for World Polio Day (24 Oct 2013):

    • Order: 1 Aug

    • Delivery: End Sept

  • Deadline for Rotary Day (23 Feb 2014):

    • Order: Mid Oct

    • Delivery: Mid Jan 2014


For more information

For more information:

www.facebook.com/rotarycrocus

www.twitter.com/rotarycrocus

[email protected]


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