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The Rotary Crocus. Raising Funds and Awareness for Rotary and the End Polio Now Campaign. The Story So Far…. Built on Thanks for Life Campaign Rotary Day 2012 – Trial Rotary Day 2013: National Roll Out (150k) International Trial (Nigeria, US, Canada). Target:

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the rotary crocus

The Rotary Crocus

Raising Funds and Awareness for Rotary and the End Polio Now Campaign

slide3

The Story So Far…..

  • Built on Thanks for Life Campaign
  • Rotary Day 2012 – Trial
  • Rotary Day 2013:
    • National Roll Out (150k)
    • International Trial (Nigeria, US, Canada)
  • Target:
  • raise £15 million pa by 2015
  • Become symbol of Rotary
slide4

The Rotary Crocus Works

  • Raises Awareness:
    • Walking adverts
    • Information card
  • Raises Funds:
    • Donation: £1 UK / US$5 US and Canada
    • Cost: around 30p
  • Tried and Tested
  • Low effort and risk
slide5

How to Use the Crocus

  • 1. Street Collection Box:
    • Contents:
      • 100 crocuses
      • 100 information cards
      • Comes with money box & neck strap
    • Where: Collections outside supermarkets, hospitals, shopping and garden centres, on the High Street
    • Average hourly distribution: 30 crocuses
slide6

How to Use the Crocus (cont.)

  • 2. Static ‘Counter Top’ Collection Box:
    • Contents:
      • 50 crocuses
      • 50 information cards
      • Comes with integral money box and security tag
    • Where: doctors surgeries, pharmacies, hospital receptions, garden centres
    • Low effort: ‘silent fundraiser’
    • Average distribution: 35 crocuses / month
slide7

How to Use the Crocus (cont.)

  • 3. Schools: ‘Grow Your Own Crocuses’
    • Joint promotion with New Generations
    • Launch June
slide8

How to Use the Crocus (cont.)

  • 4. Special Events (dinners / weddings / fun runs)
slide9

How to Use the Crocus (cont.)

  • 5. Existing Events (meetings / gifts to visiting Rotarians / overseas delegations / other fundraising events)
slide11

Next Stage

  • Trial:
    • Clubs who’ve not ordered
    • Clubs who have to test new ways of using crocuses
    • Help all clubs maximise return and minimise effort
  • When:
    • Trial for World Polio Day (Oct)
    • Roll out for Rotary Day (Feb)
slide12

Club Trials

  • Concerned about a Trial?
    • Financial risk
    • Effort of collecting
  • Don’t Worry!
    • Risk: pre-place boxes / pre-arrange street collections
    • Effort: use Static boxes as ‘silent fundraisers’ and add crocuses to existing fundraising
slide13

Club Trial Order for World Polio Day (Oct)

  • 500 crocuses / Club:
  • Street Collection (2 boxes of 100):
    • 7 hrs collecting outside one supermarket (7Rotarians collecting for 1 hr each)
    • ‘Counter Top’ Boxes (5 boxes of 50):
      • Place 5 boxes in local doctors surgeries, pharmacies, hospital receptions, garden centres, school receptions
  • Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians
  • Any spare stock can be used up at existing Rotary meetings, fundraising events, visits
slide14

Club Trial Order for World Polio Day (Oct)

  • Cost of 500 crocuses: £164
  • (£0.31 – 0.33 / crocus)
  • Revenue: £500 (£1 / crocus)
  • Profit: £336
  • (almost enough to cover RI End Polio Now
  • targets for each club)
  • Plus Awareness
slide15

Roll Out for Rotary Day (Feb)

  • 1,000 crocuses / club:
  • Street Collection (4 boxes of 100)
  • ‘Counter Top’ (10 boxes of 50)
    • Have 5 sites already from trial so only 5 more to secure
    • Next year will have 10 sites before you start
  • Top Up Bag (2 bags of 50)
  • From 2015 main fundraising focus: Rotary Day
slide16

Order Process / Deadlines

  • Order via District Coordinator
  • Deadline for World Polio Day (24 Oct 2013):
    • Order: 1 Aug
    • Delivery: End Sept
  • Deadline for Rotary Day (23 Feb 2014):
    • Order: Mid Oct
    • Delivery: Mid Jan 2014
for more information

For more information:

www.facebook.com/rotarycrocus

www.twitter.com/rotarycrocus

[email protected]

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