Harrington – Direct Marketing Q1 2004 Goals

Sep 15, 2014

10 likes | 95 Views

Harrington – Direct Marketing Q1 2004 Goals.

Share Presentation

Embed Code

Link

elani

Download Presentation

Harrington – Direct Marketing Q1 2004 Goals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Harrington – Direct Marketing Q1 2004 Goals

Promotional Strategy

Promotional Strategy. Chapter Fourteen Direct Marketing. Direct Marketing. “A total set of activities by which the seller attempts to elicit a direct action response.” – Belch and Belch Advertising and Promotion . Direct marketing usually is very dependent upon databases.

310 views • 10 slides

Personal Selling and Direct Marketing

16-2. Learning Goals. Discuss the role of a company's salespeople in creating value for customers and building customer relationshipsIdentify and explain the six major sales force management stepsDiscuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketingDefine direct marketing and discuss its benefits to customers and companiesIdentify and discuss the major forms of direct marketing.

637 views • 30 slides

Personal Selling and Direct Marketing

Personal Selling and Direct Marketing. Chapter 16. Learning Goals. Understand the role of a company’s salespeople in creating value. Know the six major sales force management steps.

511 views • 13 slides

Sonitrol Digital Marketing

Sonitrol Digital Marketing. April 5, 2013. How can we cut through the noise, a nd make our digital marketing more profitable. 3 Things I Can’t Stand. Who Is This Guy?. University of Colorado – Marketing & Entrepreneurship Marketing for two successful web startups

828 views • 65 slides

An Insider's View of Direct Mail Marketing for the Credit Card Industry

An Insider's View of Direct Mail Marketing for the Credit Card Industry. David McPhillips, MH2 Direct Michael Walsh, JP Morgan Chase. Credit Card Industry. Mail Monitor ® Report US Credit Card Solicitations – 2003-2004 Mailing Trends January 2004.

375 views • 23 slides

Exploring Direct and Niche Marketing

Exploring Direct and Niche Marketing . Lee Meyer and Tim Woods Ag Econ Extension Specialists . Quiz: What is Marketing?. All of the steps between production and consumption Cannot be eliminated, just moved to someone else. What is “direct marketing”?.

399 views • 29 slides

Direct Marketing Overview

Direct Marketing Overview. Chapter One The Scope of Direct Marketing. Impact of Direct Marketing. 25% of U.S. marketer’s budgets are now spent on Direct Marketing Greater $ spent on Direct Marketing than Newspapers and Broadcast TV

359 views • 18 slides

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships. Topics to Cover. The New Direct-Marketing Model Growth and Benefits of Direct Marketing Customer Databases and Direct Marketing Forms of Direct Marketing. The New Direct Marketing Model.

743 views • 22 slides

A New Generation of Marketing (877)241-2718 www.marketing-lists-direct.com

A New Generation of Marketing (877)241-2718 www.marketing-lists-direct.com. Why choose Marketing Lists Direct ?. We supersede the industry in turn around time, quality, and experience. Our specially tailored mailing lists make it easy to grow your business. We pride ourselves with:

355 views • 18 slides

Direct marketing / response ads

Direct marketing / response ads. Direct response ads developed with computer databases Led to focus on relationship with customer  CRM Pareto principle  approx 80% of business generated by 20% of customers

205 views • 5 slides

Baird Direct Marketing

Baird Direct Marketing. Services Overview. The CRM Specialists For Website Publishers. Baird. Who is Baird Direct?. Direct. CRM for Website Publishers. Marketing, Inc. CRM Advisors to Publishers Created by Bill Baird in 1999 Personalized Service You’ll Work 1-on-1 with the expert

308 views • 11 slides

Marketing I - 1.04

Marketing I - 1.04. MARKETING STRATEGIES. The overall reason that marketing strategies are designed and implemented is to achieve goals. The goals and strategies may change frequently. A business may be trying to increase their marketing share among competitors. ACHIEVING PLANNED GOALS.

521 views • 29 slides

Electronic Commerce and Direct Marketing

Electronic Commerce and Direct Marketing. MKT 6870-01. Direct Marketing. Once the ugly stepchild of marketing, DM now garners 25% of US marketer’s budgets surpassing newspapers and broadcast TV

517 views • 38 slides

Direct Marketing | Support Media

Direct Marketing | Support Media. Matt Chun Bhayrav Patel. Direct marketing. Traditional . Direct marketing. Modification. Direct marketing. Modification. Direct marketing. Purpose. “ The Sitter ” starring Jonah Hill 20 th Century Fox. Support media. 4 different titles:

215 views • 9 slides

Chandni D evani

Chandni D evani. DIRECT MARKETING MULTI LEVEL MARKETING. Direct Marketing. Direct marketing is a form of Advertising. Traditional Ways: Modern Ways: Using, techniques such as promotional letters, street advertising. TYPES. E-Mail marketing Tele Marketing

340 views • 16 slides

Direct Marketing

Chapter 19. Direct Marketing. Direct Marketing. Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location Common purposes of direct marketing Close the sale Identify prospects for future contacts

492 views • 19 slides

Direct Marketing Research and Experimentation

Direct Marketing Research and Experimentation. Chapter 11. Research Serves Direct Marketers. Fact-Finding Information Gathering Problem-Solving Decision-Making. Need for Marketing Research. Managers must have good, accurate, timely information with which to make decisions.

553 views • 33 slides

Careers in Direct Marketing

Careers in Direct Marketing. Johnson & Quin, Inc. Presented by Emily Keach September 20, 2005 Indiana University. What is Direct Marketing?. Direct Marketing is. . .

294 views • 19 slides

More Related