Content That Connects. QR Codes and Other Mobile Engagement Tools. Content That Connects. Industry & Market Trends in Mobile Mobile Barcodes Emerging Mobile Engagement Strategies NFC Image Recognition Augmented Reality. The Impact of Mobile:.
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Content That Connects
QR Codes and Other Mobile Engagement Tools
The Impact of Mobile:
If past is prologue, the impact of the mobile Internet will be bigger than the impact of desktop Internet … and personal computer … and minicomputer … and mainframe …
Morgan Stanley Mobile Internet Report
*Sources: Pew Internet & American Life Project
†The Nielsen Company – Nielsen Wire
** Pew Research Center’s Internet & American Life Project
Mobile Engagement Tactics
Expanded from 11 to 36 locations in Seoul, S. Korea
* Source: Scanlife 2012 Q2 Trend Report
Data Analysis is Key
Adding graphics/logos made possible through error correction and redundant information contained in the code
Level L (Low)7% of codewords can be restored.
Level M (Medium)15% can be restored.
Level Q (Quartile)25% can be restored.
Level H (High)30% can be restored
Codes in Action
Near Field Communication (NFC)
Image Recognition &Digital Watermarking
The Nielsen Company – Nielsen Wire 03-2012