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2 nd October 2007

2 nd October 2007. multi map.com. &. Partnership. Multimap Inc 31 St James Ave, Ste 850 Boston, MA 02116. Proposed Agenda. About Multimap What makes Multimap different? Multimap’s Partnership with Galileo Summary and Q & A. Introducing Multimap. Web. Wireless. PDA. PND.

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2 nd October 2007

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  1. 2nd October 2007 multimap.com & Partnership Multimap Inc 31 St James Ave, Ste 850 Boston, MA 02116

  2. Proposed Agenda • About Multimap • What makes Multimap different? • Multimap’s Partnership with Galileo • Summary and Q & A

  3. Introducing Multimap

  4. Web Wireless PDA PND Introducing MultimapWorldwide business and consumer services on the web and beyond Geographic Scope Americas EMEA Australia Asia B2B Geo Services B2C Converged, Common Platform

  5. Introduction – Multimap in a nutshell Multimap Business Activity and World Coverage • Offices on 3 continents (London, Boston, Sydney, Istanbul) • 120+ staff worldwide • Multimap B2B services • Business location services for 1,400+ business customers • Europe’s #1 business mapping service provider and the world’s #3 by volume • Multimap B2C website • www.multimap.com helps 10 million consumers each month to find their way • Revenue from advertising & geo-targeted booking (e.g. hotels) • Providing services directly to consumers for 11 years Europe:Street level coverage of 23 countries “The World’s Most Useful Online Mapping Service” North America: Complete Street level coverage UK & Europe HQ: London B2B & B2C Staff: 120 Server farms: 2 multimap South East Asia:Street level coverage of Hong Kong, Singapore, Taipai, Malaysia, and Thailand with most cities in China, India and other countries coming. North America Office: Boston B2B & (B2C supporting B2B) Staff: 6 Server farms: 2 multimap Middle East & Africa:Road level coverage of Africa and street level coverage of Turkey and key parts of the Middle East Australasia Office: Sydney B2B & B2C Staff: 9 Server farms: 1 (+1 in China coming online soon) multimap Latin America:Street level coverage of key cities Australia and New Zealand:Complete street level coverage The World:Major road coverage across the world.

  6. Multimap Business ServicesA selection of our customers …and more than 95% of our 1,400+ customers renew with us each year

  7. What Makes Multimap Different?

  8. The role we play – Spatial Web Services Ecosystem Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … API and XML Mapping Web Services TeleAtlas Mapping Engines Hosted Services (web, mobile) NavTech Routing Engines Data Manage-ment Extranet GDT Geocoding Engines Others … Other.. Customer Support Customer Implementation and Technical Account Management

  9. Some companies just supply geospatial data… Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … API and XML Mapping Web Services Data Supplier 1 Engine 1 Hosted Services • Examples • TeleAtlas • Ordnance Survey • NavTech • Harper Collins • PSMA Data Supplier 2 Engine 2 Data Manage-ment Extranet Data Supplier 3 Engine 3 Others … Others … Customer Support Customer Implementation and Technical Account Management

  10. Some companies just supply geospatial engines Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … API and XML Mapping Web Services Data Supplier 1 Engine 1 Hosted Services • Examples • ESRI • Mapinfo • Microsoft • deCarta • Map & Guide Data Supplier 2 Engine 2 Data Manage-ment Extranet Data Supplier 3 Engine 3 Others … Others … Customer Support Customer Implementation and Technical Account Management

  11. Some companies deliver a mapping API based on a chosen engine and data provider(s) Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … API and XML Mapping Web Services Data Supplier 1 Engine 1 Hosted Services Data Supplier 2 Engine 2 • Examples • Google • Yahoo Data Manage-ment Extranet Data Supplier 3 Engine 3 Others … Others … Customer Support Customer Implementation and Technical Account Management

  12. Some companies deliver a range of services on technology they have developed Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … API and XML Mapping Web Services Data Supplier 1 Engine 1 Hosted Services Data Supplier 2 Engine 2 Data Manage-ment Extranet Data Supplier 3 Engine 3 Others ? … Others … Customer Support Customer Implementation and Technical Account Management

  13. Multimap’splatform delivers all the front end application interfaces and can integrate or make available a range of spatial technologies and data providers. Data Spatial Engines Online Mapping Provider Customer Application or Website Galileo Other … multimapAPI and XML Mapping Web Services TeleAtlas ESRI multimapHosted Services (web & mobile) NavTech MapInfo multimapClientzone (Data Management) GDT Microsoft Others … Others … including multimap Customer Support Customer Implementation and Technical Account Management multimap

  14. Why are we different?Offering greater choice and a better, more differentiated service to the customer Tech Agnostic We are an online mapping service GIS Technology Own Technology Doesn’t sell or support customer web applications Delivers and supports customer web applications Provider of Customer Web Application(s)

  15. Multimap and Microsoft • Microsoft’s MapPoint and Virtual Earth platforms are world-class services for mapping and location services • Multimap and Microsoft have been strategic partners since 2004 • We provide support and service to Microsoft customers, and make Microsoft’s mapping and location services available through our platform • The partnership allows Multimap customers to choose the best in class solution for their needs, both in terms of coverage and capability, and leverages our years of experience in delivering world-class solutions for each customer

  16. Multimap and Microsoft • We have implemented and sold Multimap/MapPoint solutions in some major international accounts • And are rolling out our first Virtual Earth implementations

  17. Multimap & Galileo Partnership

  18. Challenge to be Addressed • NEED: Accurate knowledge of Car Rental and Hotel Locations required • Why? • Correctly Presenting Locations on Maps • Accurate Proximity Searching for Locations • Accurate Driving Directions to Locations • Current Issues • Address Data Collected may not be Accurate • Central Galileo Administrators do not have ‘Local Knowledge’ • Result: Inaccurate location data for many Locations

  19. Solution: Shared Record Checking (SRC) • Multimap’s Client Zone with Shared Record Checking • Web-based Data Management Service • Central Galileo Administrator distributes location data • Local Administrators apply Local Knowledge to place locations accurately

  20. Galileo Admin Galileo Location Database SRC Process Flow 1.Galileo Administrator delegates Hotel and Car Rental Locations to Brand Administrators and Local Administrators Consumers Internal & Public Applications 3.Consumers of internal and public facing applications benefit from accurate location data. Brand and Local Admins 2.Brand Administrators and Hoteliers use local expertise to review and correct location data

  21. SRC in Action: Galileo Loads Data Galileo Central Administrator accesses Client Zone, Multimap’s secure client extranet, and loads location data.

  22. SRC in Action: Locations are Geocoded A) Galileo Central Administrator accesses Client Zone, Multimap’s secure client extranet, and loads location data. B) Locations are ‘Geocoded’ – addresses are turned into Latitude / Longitude coordinates

  23. SRC in Action: Galileo Initiates SRC Session Galileo Central Administrator delegates records to Brand Administrators and Local Administrators Communication is sent by e-mail to recipients

  24. SRC in Action: E-mails received Brand Administrators or Local Administrators receive Invitation & Login details for SRC

  25. SRC in Action: Review and Update Locations Brand Administrators or Local Administrators review locations delegated to them • Individual Locations can be viewed: • Pan and Zoom around Local Map • Point and Click to set correct Location

  26. SRC in Action: Confirming Updates Updates can be reviewed and confirmed Updates are sent to Galileo Administrator

  27. SRC in Action: Galileo Reviews and Accepts Galileo Administrator receives updates Individual updates can be reviewed if desired, with changes highlighted.

  28. SRC in Action: Corrected Data Retrieved SRC session Ended by Galileo Updated Location Data retrieved and merged into Galileo Database.

  29. Products and ServicesMobile services - one platform, multiple channels

  30. Multimap2Mobile Consumer self-service or call center service

  31. 5. WAP-push showing Map & next nearest locations 1. User sends SMS text, e.g. FLOWERS to 81025 4. Text response to receive your map 3. Nearest business(es) found 2. User’s phone is located Storefinder4Mobile ServiceFind businesses from your mobile phone

  32. Mobile services deliver key brand and campaign messages direct to consumers 1. Branding – your logo and branding – or advertisers’ -delivered to phone 2. Location details – address, contact telephone, services, opening hours, etc 3. Map - showing precise location and branded icon 4. Messages and campaigns – from reinforcing key messages, to offers and vouchers which drive traffic, and provide direct traceability between advertiser spend and footfall

  33. SummaryQ & A

  34. Thank you

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