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企業經營策略分析 - 以 SONY 為例 PowerPoint PPT Presentation


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企業經營策略分析 - 以 SONY 為例. 班級:資管四乙 組員: A93221012 林琮憲 A93221060 潘維勤 A93221074 林士傑 A93221096 邱沛瑜 A93221100 鄭惠中 指導老師:許素華 老師 日期: 97 年 05 月 23 日. 大綱. 公司簡歷 品牌策略 - 樹立獨立品牌 - 創立 SONY 商標 - 品牌行銷 多角化策略 - 多角化創新 -SONY 發展領域. 前言. 手機,電視,廣告看板等多種領域,以成為 『SONY』 多角化領域

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企業經營策略分析 - 以 SONY 為例

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Sony

-SONY

A93221012

A93221060

A93221074

A93221096

A93221100

970523


Sony

  • -

    -SONY

    -

  • -

    -SONY


Sony

  • SONY

  • SONY

  • SONY


Sony

  • SONY

    SONY Corporation

  • 194657

    1958SONY


Sony

-

  • OEM


Sony

-SONY

  • SONY

    -

  • SONY

    -


Sony

-

  • -

    -

    -

  • - SONY

    -

    -


Sony

-()

  • -

    -

    -

  • -


Sony

-()

  • -

  • -

    -

  • -


Sony

-

  • -

  • SONY

    - SONY


Sony

-


Sony

-SONY

  • Sony Financial Holdings Group ()

    -

  • Entertainment Business Group ()

    -SONY


Sony

-SONY()

  • Game Business Group ()

    -PlayStationPS2PSPPS3

  • Sony Ericsson Mobile Communications

    ()

  • Electronics Business ()

    -&


Sony


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