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RIS-RCE Project Team in Gyeongsang National University

World Innovation Forum 2007 10-11 August 2007, Kuala Lumpur. Education and Reorientation of Local Fisheries Industry Towards Sustainability. Industrial Project of Tongyeong City. RIS-RCE Project Team in Gyeongsang National University. I. Tongyeong City’s Geography. Tongyeong City. 2.

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RIS-RCE Project Team in Gyeongsang National University

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  1. World Innovation Forum 2007 10-11 August 2007, Kuala Lumpur Education and Reorientation of Local Fisheries Industry Towards Sustainability Industrial Project of Tongyeong City RIS-RCE Project Team in Gyeongsang National University

  2. I. Tongyeong City’s Geography TongyeongCity 2

  3. I. Tongyeong City’s Geography 1. Present status - Population : 133,514 (2007) - Household : 51,046 (2007) - Area : 238 square kilometers - Gyeongnam art & culture center - Center of fisheries industry Welcome to Pearl City Tongyeong

  4. I. Tongyeong City’s Geography 2. Tongyeong’s local fisheries industry • Economic independence: 21.2 % • 2. Fisheries industry: 65 % • 3. Korea-China-Japan Fisheries Agreement: • loss of fishing ground, shipping restrictions • 4. Open market: WTO, FTA • 5. Environmental change: seawater temperature increased What is sustainable fisheries industry?

  5. II. Background Somaemuldo Group of Islands

  6. II. Background 1. Background of Tongyeong pearl industry Nucleus inserting Cultivation Seed production Mother shell 4 times value added 10 times value added Pearl beads (Before RIS) Pearl processing (1st RIS) Jewelry Sales promotion (2nd RIS) Export to Japan

  7. II. Background 2. Why Pearl? 1) Character of Pearl - Pearl oyster shell resources (reproducible/renewable) - Only produced in Tongyeong (water temperature, clean water, high quality) 2) Market Share - Domestic : US$ 4 M on jewelry - International : US$ 6 M on pearl

  8. III. Strategies of RIS Tongyeong International Music Festival

  9. III. Strategies of RIS 1. Culture place trouble • Single-cell food supply → Developing practical food organism • Removing parasite organism → Developing automatic wash system • Fluctuating culture conditions (cyclic annual transfer of culture area) → Developing the culture system conditions on land during winter • Nuclei not immediately acclimatized to the pearl oyster → Developing bio-bead; Improving nucleus treatment technology • Reducing growth period (5 years) → Developing of a good strain of pearl oyster

  10. III. Strategies of RIS 2. Pearl processing trouble • Generation of byproducts → Developing of value-added products • Dependent on manual operation → Developing automatic selection system • Shortage of specialized technicians → Training of processors for the new technology • Processing technology variable → Developing of original technology for pearl processing 10

  11. III. Strategies of RIS 3. Marketing trouble • Expanding pearl demand → Star marketing/advertisement → Opening the exhibition of Tongyeong pearl products → Promoting the lifestyle of homeshopping • Cultivating overseas market → Participating in exhibitions overseas → Sales at duty-free shops and in airplanes • → Tongyeong pearl auction business • Joint brand strategy → CI promotion, Radio Frequency IDentification(RFID)system, brand promotion of Tongyeong Pearl 11

  12. IV. The Aim of RIS Jeseungdang Shrine in Hansan Island 12

  13. IV. The Aim of RIS 1. Creating innovative local industry as a Tourist town • Pearl Wedding Anniversary Event → 25-27 May, 2007 → 5 couples celebrating 30-years anniversary (505 applicants) → 100 men and woman (4,000 applicants) 13

  14. Winter farm Pearl oyster Culture farm Natural mother shell farm Make-up farm IV. The Aim of RIS 2. Establishment of Pearl Farming Complex 14

  15. IV. The Aim of RIS 3. Korean Pearl Export Zone - Industrial value: US$ 100M/yr - Area: 260 ha - Fund: US$ 15 M - Duration: 5years - Production : 2,000 kg - Support : MOMAF On-land Winter System Eco-Park Eco-village Sea weed FilterArea 생태체험장 Marine Farm Stead Cosmetics Center Nuclei Inserting Center Environmental Monitoring System Pearl Processing Center Pearl Culture Area Pearl Oyster Shell Research Center

  16. IV. The Aim of RIS 4-1. Domestic networking Exhibition & Experience Governor of Gyeongsnagnamdo 16

  17. IV. The Aim of RIS 4-2. International networking Tongyeong citizenship/Jackie Chan Toba City of Japan/Mayor 17

  18. IV. The Aim of RIS 5. Expert training Inserting/ Imbedding technician Processing technician Tourist educator 18

  19. IV. The Aim of RIS 6. Manpower capacity building Future experts Worker education 19

  20. IV. The Aim of RIS 7-1. Marketing 2006 Design Award 2007 Design Award 20

  21. IV. The Aim of RIS 7-2. Marketing Pearl boutique in Seoul Yun I-Sang International Music Hall 21

  22. IV. The Aim of RIS 8. Public information 2007. 5. 20 TV broadcast (20 times) Vice-Minister of MOCIE 22

  23. V. The Aim of RCE RCE - Coastal Cleanup Tongyeong 23

  24. V. The Aim of RCE 1. The aim of RCE • World’s 8th Regional Centre of Expertise on ESD • Rising public understanding and support for sustainable development • Public related policy and behavioral changes • Collaboration between diverse stakeholders • Creating a common vision of sustainable future 24

  25. V. The Aim of RCE 2. RIS-RCE networking strategy 1) Improvement of quality of life (RIS aim) - Health, sound living environment, satisfactory job, personal capacity development, stable income 2) Education for sustainable development (RCE aim) - Clean environment, citizens understand the economic value, well-trained human resources 3) RIS-RCE harmony system - Economic viability, social responsibility - Education of pearl production, processing and marketing 25

  26. VI. Goal and Expected Effects Yun I-Sang International Muscic Hall and Pearl Gallery 26

  27. VI. Goal and Expected Effects Generating industrial added-value About 400% Sales increase About US$ 2.6 M Export increase effect Increasing the acquisition of foreign currency amounting to about US$ 27.4 M RIS-RCE Activating regional native industry through the Promotion of Tongyeong pearl industry Regional GDP increase About US$100 M Job creation Creating 260 jobs Increasing number of companies Over 35 companies to be established

  28. Thank You

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