Week 5 Presentation. Journals on Communication Issues of Annual Report. Group Members:. Li Cheuk Fung, Henry 50191072 Lo Michael Chitung 50190512 Mak Chi Keung, Mike 50193890. Agenda. 3 Journals Readability Importance & factors affecting 3 formulas & apply to HK cases
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Journals on Communication Issues
of Annual Report
Li Cheuk Fung, Henry 50191072
Lo Michael Chitung 50190512
Mak Chi Keung, Mike 50193890
Why so important??
2. Lix measure: Readability is better for large companies
1. Employees & investors give comments on the drafts of reports (not feasible)
2. Shorter sentences, shorter & simple words.
3. Attention to layout and format to enhance readers’ interest
Get better understanding
Focus on one issue at a time
Effective and Efficient Communication
Highlight trends and classify relationships
1992-93 : 35%
1994-95 : 70.9%
Data added not increase incremental predictive ability since it already presented elsewhere
Data added with incremental predictive ability
Whether the researchresult still apply today !