Choosing a smartphone
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Choosing a Smartphone. http://xkcd.com/662/. Dameon D. Welch-Abernathy March 2010. Overview. What, Where, Why’s of Smartphones Mobile Operators Mobile Operating Systems & Phones Market Share Data Sample Applications General Advice.

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Choosing a smartphone

Choosing a Smartphone

http://xkcd.com/662/

  • Dameon D. Welch-Abernathy

  • March 2010


Overview

Overview

  • What, Where, Why’s of Smartphones

  • Mobile Operators

  • Mobile Operating Systems & Phones

  • Market Share Data

  • Sample Applications

  • General Advice


Choosing a smartphone

Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/


What is a smartphone

What Is A Smartphone?

  • There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time.


Why a smartphone

Why A Smartphone?

  • Web Browsing

  • Email (Corporate, Personal)

  • Social Networking

  • Music/Video on the Go

  • Third Party Applications


Terms and conditions of buying a smartphone

Terms and Conditionsof buying a Smartphone

  • Handset Exclusivity

  • Different Technologies (GSM vs CDMA)

  • Handsets “Locked” To Carriers

  • Different Frequencies

  • Contract Requirements

  • Required Data Plan (up to $30/mo/line)

  • Larger Early Termination Fee (Verizon)


Unlocked phones

Unlocked Phones

  • Pros:

  • More Choices

  • Not Tied to Operator

  • No Contract

  • Usable Worldwide

  • Cons:

  • Harder to Obtain

  • Higher Up-front Cost

  • Only US GSM Carriers

  • Not all frequencies covered by all handsets


Know your gs

Know Your Gs

  • G = Generation of wireless network technology

  • 1G = AMPS (Analog Voice)

  • 2G = GSM, CDMA, iDEN, TDMA (Digital Voice)

  • 2.5G = EDGE, 1XRTT (Data)

  • 3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data)

  • 4G = LTE, WiMax (Data)


Know your operators

CDMA, 1XRTT, EVDO

Best Overall Network

Most Expensive

Android, BlackBerry, WinMo

4G = LTE (2011)

Know Your Operators

  • GSM, EDGE, HS(D)PA

  • OK Network

  • Average Cost

  • Android, BlackBerry, WinMo, iPhone, Symbian

  • 4G = LTE (2011)

  • CDMA, iDEN, 1XRTT, EVDO

  • OK Network

  • Below Average Cost

  • Android, BlackBerry, WinMo, WebOS

  • 4G = WiMax (Now)

  • GSM, EDGE, HS(D)PA

  • Smallest Network

  • Lowest Cost

  • Android, BlackBerry, WinMo

  • 4G = HSPA+ (2010), LTE (2012)


Choosing a smartphone

Source: Strategy Analytics, Based on carrier reports


Are you covered

Are You Covered?

  • Verizon Wireless: http://bit.ly/vzwmap

  • http://www.wireless.att.com/coverageviewer/

  • http://www.t-mobile.com/coverage/

  • http://coverage.sprint.com/


Operating systems and handsets

Operating Systems and Handsets


Platform fragmentation

Platform Fragmentation

  • Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system.


Android

Android

  • Pros:

  • Google Services Integration

  • Multitasking

  • Touch Support

  • Strong Web Browser

  • MS Exchange Support

  • Many Manufacturers

  • Cons:

  • Inconsistent Interface

  • Platform Fragmentation

  • Exchange Support Not Complete

  • Limited # of Installed Applications


Motorola droid

Motorola Droid

  • Verizon Wireless exclusive

  • $200 with 2/yr contract

  • 480x854 screen with hardware keyboard

  • 5mp Camera w/Flash

  • WiFi, GPS, Accelerometer

  • MicroSD Slot

  • Free Turn by Turn Navigation


Nexus one

Nexus One

  • Only from google.com/phone

  • T-Mobile/AT&T (now), Verizon/Sprint (soon)

  • $179 with new 2/yr T-Mo contract, $529 w/o contract

  • 800x480 AMOLED touchscreen

  • 5mp Camera w/Flash

  • WiFi, GPS, Accelerometer

  • MicroSD Slot

  • Free Turn by Turn Navigation


Samsung moment

Samsung Moment

  • Sprint Exclusive

  • $200 with 2/yr contract

  • 320x480 AMOLED touchscreen

  • 3.2mp Camera w/Flash

  • WiFi, GPS, Accelerometer

  • MicroSD Slot

  • Free Turn by Turn Navigation


Motorola backflip

Motorola Backflip

  • AT&T Exclusive

  • $100 with 2/yr contract

  • 320x480 touchscreen

  • 5mp Camera w/Flash

  • WiFi, GPS, Accelerometer

  • MicroSD Slot


Blackberry

BlackBerry

  • Pros:

  • Excellent Email Client

  • Blackberry Messenger

  • Lots of Applications

  • Devices can be controlled centrally

  • Cons:

  • Requires BlackBerry-specific server for corporate email

  • Weak Web Browser

  • Limited Multitasking

  • Limited # of installed apps

  • Platform Fragmentation


Blackberry bold 9700

BlackBerry Bold 9700

  • T-Mobile and AT&T

  • $130-$200 with 2/yr contract

  • 480x360 display

  • 3.2mp Camera w/Flash

  • MicroSD Slot

  • WiFi, GPS


Blackberry tour 9630

BlackBerry Tour 9630

  • Sprint and Verizon Wireless

  • CDMA and GSM

  • $100-200 with 2/yr contract

  • 480x360 display

  • 3.2mp Camera w/Flash

  • MicroSD Slot

  • WiFi, GPS


Blackberry storm 9530

BlackBerry Storm 9530

  • Verizon Wireless

  • $130 with 2/yr contract

  • CDMA/GSM Capable

  • 480x360 display

  • 3.2mp Camera w/Flash

  • MicroSD Slot

  • GPS


Iphone os

iPhone OS

  • Pros:

  • Touch Interface

  • MS Exchange Support

  • Strong Web Browser

  • 100k+ Apps

  • Can Move Apps Between Handsets, iPod Touch and iPad

  • Cons:

  • No Multitasking (yet)

  • Only Apple-Approved Applications

  • No Flash Support

  • Tied to iTunes


Apple iphone 3gs

Apple iPhone 3GS

  • AT&T Exclusive

  • $199 (16GB) or$299 (32GB) with 2/yr contract

  • 480x320 touch display

  • 3.2mp Camera w/AF

  • WiFi, GPS, Accelerometer


Symbian

Symbian

  • Pros:

  • #1 Smartphone Platform Worldwide

  • Variety of Handsets

  • Touch Support

  • MS Exchange Support

  • Good Web Browser

  • Lots of Applications

  • Cons:

  • Difficult to obtain in US

  • Platform Fragmentation

  • Limited Flash Support


Nokia e72

Nokia E72

  • Available On nokiausa.com and other retailers (not US operators)

  • $359 (no contract)

  • 320x240 display

  • 5mp Camera w/AF, Flash

  • Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz)

  • Free turn-by-turn navigation (download)


Nokia 5800 xm

Nokia 5800 XM

  • Available On nokiausa.com and other retailers (not US operators)

  • $269 (no contract)

  • 640x360 touch display

  • 3.2mp Camera w/AF, Flash

  • AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model

  • Free turn-by-turn navigation (download)


Webos

WebOS

  • Pros:

  • Touch Support

  • Excellent Web Browser

  • MS Exchange Support

  • Multitasking

  • Best Contacts/Calendar

  • Cons:

  • Not A Lot Of Apps

  • No Flash Support (yet)


Palm pre plus

Palm Pre (Plus)

  • Sprint, Verizon Wireless

  • $149 w/2 year contract

  • 320x480 display

  • 3mp Camera w/Flash

  • WiFi, GPS, Accelerometer


Palm pixi plus

Palm Pixi (Plus)

  • Sprint, Verizon Wireless

  • $50-80 w/2 year contract

  • 320x480 display

  • 3mp Camera w/Flash

  • WiFi (Verizon Only), GPS, Accelerometer


Windows mobile winmo

WindowsMobile (WinMo)

  • Pros:

  • Touch Support (newer models)

  • MS Exchange Support

  • Microsoft Office

  • Lots of Applications

  • Flash Support

  • Cons:

  • Inconsistent UI

  • Poor Browser

  • Platform Fragmentation

  • OS Upgrades Vary


Htc touch pro 2

HTC Touch Pro 2

  • T-Mobile, Sprint, Verizon, AT&T (Tilt 2)

  • $200-$300 w/2 year Contract

  • 480x800 touch display

  • Slide-out QWERTY keyboard

  • 3.2mp Camera

  • WiFi, GPS, MicroSD


Samsung omnia ii

Samsung Omnia II

  • Verizon Wireless Exclusive

  • $100 w/2 year Contract

  • 480x800 AMOLED touch display

  • Slide-out QWERTY keyboard

  • 5mp Camera w/Flash

  • WiFi, GPS, MicroSD


Market share data

Market Share Data


Sample applications

Sample Applications


Edit doc xls ppt

Edit DOC/XLS/PPT

  • Android: Documents to Go ($20)

  • BlackBerry: Documents to Go ($70)

  • iPhone: Documents to Go ($10-$15), Quickoffice ($10)

  • Symbian: OfficeSuite ($15), Quickoffice ($40)

  • WinMo: Included

  • WebOS: Documents to Go (Early 2010)


Expense tracking

Expense Tracking

  • Android: My Expense Tracker ($10)

  • BlackBerry: Expense Manager ($13)

  • iPhone: iXpenseIt ($5)

  • Symbian: Expense Tracker ($30)

  • WinMo: Expense 2.0 ($10)

  • WebOS: None


Twitter clients

Twitter Clients

  • Android: Twitdroid (free or $5)

  • BlackBerry: Twitterberry (free)

  • iPhone: Tweetings ($2), others free to $5

  • Symbian: Gravity ($10)

  • WinMo: PockeTwit (free), moTweets (free)

  • WebOS: Tweed ($4)


Choosing a smartphone

Photo: Marco Bellicci http://www.flickr.com/photos/marcobellucci/3534516458/


General advice

General Advice

  • Won’t get everything you want

  • Check coverage maps, ask your friends

  • Try before you buy

  • Understand store return policies

  • Consider previous application investment

  • Always something new on the horizon

  • Buy for today, not for tomorrow


Choosing a smartphone

Photo: http://www.flickr.com/photos/nateone/3768979925/


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