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Juicemarknaden i Sverige

Juicemarknaden i Sverige. Svenska Juiceføreningen September 13, 2012. Juice i Norden. Finland 106 mio. liter. Norge 149 mio. liter. Sverige står for: 41% af juicesalget i Norden 36% af befolkningen i Norden. Sverige 255 mio. liter. Danmark 115 mio. liter.

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Juicemarknaden i Sverige

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  1. JuicemarknadeniSverige SvenskaJuiceføreningen September 13, 2012

  2. Juice iNorden Finland 106 mio. liter Norge 149 mio. liter • Sverigestår for: • 41% afjuicesalgetiNorden • 36% afbefolkningeniNorden Sverige 255 mio. liter Danmark 115 mio. liter Source: Canadean 2011

  3. Juiceforbruk - Per Capita Top 5: Largest EU markets by per capita consumption (Fruit Juice and Nectars) Country Litres per person 1. Germany 34,0 2. Finland 31,4 3. Austria 28,5 4. Netherlands 27,9 5. Sweden 27,5 • Detsvenskeforbruk per capita erdet 5. højestei EU Source: AIJN 2012 MarketReport • Detsvenskeforbrukaf juice ochnektarforventes at værepåsammeniveaui 2015 Source: Canadean 2011

  4. Sverige – Top 20 varugrupper (värde) • Juice vari 2011 den 13. størstevarugruppeiSverige Source: The Nielsen Company, Market Trends 2012

  5. Sverige – Top 20 drycker (värde) • Fruktjuiceognektarerdet 3. største segment innomdrycker Source: The Nielsen Company, Market Trends 2012

  6. JuicevolymiSverige – senaste 5 helår • Juicemarkedettabtei 2011 2,6% ivolumen, ogvarsåledespådetlavesteniveaui 5 år Source: The Nielsen Company, Total SwedishGrocery

  7. Segmentvolym – senaste 5 helår • Sammenlignet med 2007 erdetsegmenterneFrukt & BärdrycksamtNektar, dererårsagtilvolymfaldet Source: The Nielsen Company, Total SwedishGrocery

  8. Kyld vs. Ikke-kyldudvikling – senaste 8 helår • InnomFruktjuiceerdersket et skiftfraikke-kyldtilkyld juice, deri dag har 73% andelafdetsamledesalgafFruktjuice Source: The Nielsen Company, Total SwedishGrocery

  9. Markedsudvikling– senaste 3 årtildato • Markedetvisernedadgående trend måned for måned Source: The Nielsen Company, Total SwedishGrocery

  10. Marknadsutveckling– senaste 3 årtildato -0,8% +0,5% -3,6% -5,1% • Juice volymeroverordnet set faldet med 3,6% detsenasteår • Fruktjuicevolymerfaldet med 5,1% detsenasteår • Frukt & Bärdryckvolymharværet mere stabil Source: The Nielsen Company, Total SwedishGrocery

  11. Segmentutveckling • Kun Kyld NFC har haft volumenvækst Source: The Nielsen Company, Total SwedishGrocery

  12. Company & Brand Shares • SkånemejerierogRynkebydækkertilsammen 40% afmarkedet Source: The Nielsen Company, Total SwedishGrocery

  13. Brand Shares – Total Juice • xxx Source: The Nielsen Company, Total SwedishGrocery

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