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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?. By Partnering with the MyBonus / AgriBponus multi-spectrum network benefit loyalty program. (In excess of 800 000 members and 1 000 network partners and growing ). Background .

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Become part of the UNFAIR advantage and increase your

bottom line ……… HOW?


By Partnering with the MyBonus /AgriBponus

multi-spectrum network benefit loyalty program

(In excess of 800 000 members and 1 000 network partners and growing)


Background

  • Out of 22 participating loyalty programmes in a survey done by Razors Edge, the AgriBonus programme offering has been found to have the highest value proposition for members in the multi-sector programme category.

  • AgriBonus is now operational for 15 years since 1998, and due to its critical mass and experience can provide a cost effective solution to meet the needs and expectations of our partners. We understand the drivers to excite members and thus ensure participation.


Benefits

To differentiate Link Pharmacy from your competitors

To build a data base – customer acquisition

To retain your existing customers by rewarding

them for their loyalty – customer retention

To identify your most profitable “faceless”

cash customers

Creating a bigger share of wallet through customer centric

email/ sms campaigns – increased spend

Add-on value by becoming part of our bigger multi-spectrum

customer loyalty benefit program


Benefits continued

Reduced time to market as Link Pharmacy can be launched in a relatively short time to existing Bonus members

Exposure on MyBonuswebsite

Up-to-date management reports at your fingertips through the MyBonus website link

Marketing more cost-effectively through direct marketing

Motivating staff through incentive programs

Exposure in Bonus quarterly magazine

Exposure at farmers’ days, congresses and shows


Single Spectrum

R100

5%

Low perceived value to consumer

Relative high cost to company

Very high start-up cost

R5

$

Live Cycle

www.mybonus.co.za


Multi Spectrum

3%

High value and reward to consumer

Low cost to companies

Low start-up cost

2%

4%

3%

2%

R20 000

1%

1%

1%

Life cycle

R600

www.mybonus.co.za


Campaigns and Promotions

Up to date, relevant

communication to customers via smsand

e-mail campaigns


Current Footprint

1 000 MyBonus

outlets nationwide


High-Tech Network

Central information collection via terminals & point-of-sale systems



MyBonus/AgriBonusPartner Base


GAUTENG

AgriBonus 8584

MyBonus 51414

MyBonus/AgriBonusMember Base

NORTHERN

PROVINCE

AgriBonus 5 503

MyBonus 15 789

MPUMALANGA

AgriBonus 9 660

MyBonus 13 892

NORTHWEST PROVINCE

AgriBonus 10 346

MyBonus 13 700

NAMIBIA

AgriBonus 2 770

MyBonus 19 533

KWAZULU

NATAL

AgriBonus 5 168

MyBonus 16 477

FREE STATE

AgriBonus 12 379

MyBonus 10 923

NORTHERN CAPE

AgriBonus 5 670

MyBonus 5 113

EASTERN CAPE

AgriBonus 6 497

MyBonus 21 394

WESTERN CAPE

AgriBonus 14 356

MyBonus 23 341


Marketing Material

Information Guide



Some examples of data charts

Customer Profile by age group

Gender profile

Active vsnon-active customers

Registered vs. ghost











Exposure in the BONUSMagazine

quarterly magazine





Cost Overview

  • Description: Rand (excl. VAT)

    1. Once-off implementation fee: R2500 per branch

  • 2. Optional info pack comprising of:

  • - Main branded Link Pharmacy/MyBonusenabled, magnetic

  • striped, barcoded card and generic MyBonusinformation

  • guide/registration form @ R4 each

  • - Layout and design of membership card R350 per design

  • 3. In-store promotional material:

  • Design, lay-out and production of generic MyBonus store level promotion material including: posters, wobblers, application post box holders, etc@ R250 per unit

  • Sms campaigns @ R0.30 each

  • E-mail campaigns @ R0.10 per e-mail

  • Plus design fee per campaign R350 per hour

    • 6. Optional Link Pharmacy:

      • Up-loadable gift card with loyalty component/pre-loaded gift card R4 each


Cost Overview continued

  • Description: Rand (excl. VAT)

  • 7. Operational Requirement:

    • POS enablement /extraction - no charge provided POS makes

    • provision for a card scanner and for the card number to be included. Subject to assessment

      • 8. Terminals:

        • Non-banking terminal @ monthly communication fee (required for redemptions)

          • R48 per terminal

  • 9. Reward percentage per loyalty transaction:

  • The % is calculated on the rand value of the purchase (Reward currency = points. 1 point = R0.10) To be agreed upon

  • 10. Optional advertising in the MyBonus /AgriBonus magazine:

  • Printed quarterly on average 15 000 print-run mailed directly to

  • commercial farmers and 40 000 digital magazine countrywide Rates on request



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