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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW? PowerPoint PPT Presentation


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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?. By Partnering with the MyBonus / AgriBponus multi-spectrum network benefit loyalty program. (In excess of 800 000 members and 1 000 network partners and growing ). Background .

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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?

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Become part of the unfair advantage and i ncrease your bottom line how

Become part of the UNFAIR advantage and increase your

bottom line ……… HOW?


Become part of the unfair advantage and i ncrease your bottom line how

By Partnering with the MyBonus /AgriBponus

multi-spectrum network benefit loyalty program

(In excess of 800 000 members and 1 000 network partners and growing)


Become part of the unfair advantage and i ncrease your bottom line how

Background

  • Out of 22 participating loyalty programmes in a survey done by Razors Edge, the AgriBonus programme offering has been found to have the highest value proposition for members in the multi-sector programme category.

  • AgriBonus is now operational for 15 years since 1998, and due to its critical mass and experience can provide a cost effective solution to meet the needs and expectations of our partners. We understand the drivers to excite members and thus ensure participation.


Become part of the unfair advantage and i ncrease your bottom line how

Benefits

To differentiate Link Pharmacy from your competitors

To build a data base – customer acquisition

To retain your existing customers by rewarding

them for their loyalty – customer retention

To identify your most profitable “faceless”

cash customers

Creating a bigger share of wallet through customer centric

email/ sms campaigns – increased spend

Add-on value by becoming part of our bigger multi-spectrum

customer loyalty benefit program


Become part of the unfair advantage and i ncrease your bottom line how

Benefits continued

Reduced time to market as Link Pharmacy can be launched in a relatively short time to existing Bonus members

Exposure on MyBonuswebsite

Up-to-date management reports at your fingertips through the MyBonus website link

Marketing more cost-effectively through direct marketing

Motivating staff through incentive programs

Exposure in Bonus quarterly magazine

Exposure at farmers’ days, congresses and shows


Become part of the unfair advantage and i ncrease your bottom line how

Single Spectrum

R100

5%

Low perceived value to consumer

Relative high cost to company

Very high start-up cost

R5

$

Live Cycle

www.mybonus.co.za


Become part of the unfair advantage and i ncrease your bottom line how

Multi Spectrum

3%

High value and reward to consumer

Low cost to companies

Low start-up cost

2%

4%

3%

2%

R20 000

1%

1%

1%

Life cycle

R600

www.mybonus.co.za


Become part of the unfair advantage and i ncrease your bottom line how

Campaigns and Promotions

Up to date, relevant

communication to customers via smsand

e-mail campaigns


Become part of the unfair advantage and i ncrease your bottom line how

Current Footprint

1 000 MyBonus

outlets nationwide


Become part of the unfair advantage and i ncrease your bottom line how

High-Tech Network

Central information collection via terminals & point-of-sale systems


Become part of the unfair advantage and i ncrease your bottom line how

Examples of Branded Partner Cards


Become part of the unfair advantage and i ncrease your bottom line how

MyBonus/AgriBonusPartner Base


Become part of the unfair advantage and i ncrease your bottom line how

GAUTENG

AgriBonus 8584

MyBonus 51414

MyBonus/AgriBonusMember Base

NORTHERN

PROVINCE

AgriBonus 5 503

MyBonus 15 789

MPUMALANGA

AgriBonus 9 660

MyBonus 13 892

NORTHWEST PROVINCE

AgriBonus 10 346

MyBonus 13 700

NAMIBIA

AgriBonus 2 770

MyBonus 19 533

KWAZULU

NATAL

AgriBonus 5 168

MyBonus 16 477

FREE STATE

AgriBonus 12 379

MyBonus 10 923

NORTHERN CAPE

AgriBonus 5 670

MyBonus 5 113

EASTERN CAPE

AgriBonus 6 497

MyBonus 21 394

WESTERN CAPE

AgriBonus 14 356

MyBonus 23 341


Become part of the unfair advantage and i ncrease your bottom line how

Marketing Material

Information Guide


Become part of the unfair advantage and i ncrease your bottom line how

Marketing Material - Posters


Become part of the unfair advantage and i ncrease your bottom line how

Some examples of data charts

Customer Profile by age group

Gender profile

Active vsnon-active customers

Registered vs. ghost


Become part of the unfair advantage and i ncrease your bottom line how

Home Screen


Become part of the unfair advantage and i ncrease your bottom line how

Partner Log-in Screen


Become part of the unfair advantage and i ncrease your bottom line how

Partner log-in Screen 2


Become part of the unfair advantage and i ncrease your bottom line how

Welcome Partner Screen


Become part of the unfair advantage and i ncrease your bottom line how

Available Reports Screen


Become part of the unfair advantage and i ncrease your bottom line how

Monthly Overview Report


Become part of the unfair advantage and i ncrease your bottom line how

Customer Registration Report


Become part of the unfair advantage and i ncrease your bottom line how

Customer Sales Report


Become part of the unfair advantage and i ncrease your bottom line how

Customer Frequency Report


Become part of the unfair advantage and i ncrease your bottom line how

Exposure in the BONUSMagazine

quarterly magazine


Become part of the unfair advantage and i ncrease your bottom line how

Farm Days


Become part of the unfair advantage and i ncrease your bottom line how

E-mail Campaigns


Become part of the unfair advantage and i ncrease your bottom line how

Promotions


Become part of the unfair advantage and i ncrease your bottom line how

Cost Overview

  • Description: Rand (excl. VAT)

    1. Once-off implementation fee: R2500 per branch

  • 2. Optional info pack comprising of:

  • - Main branded Link Pharmacy/MyBonusenabled, magnetic

  • striped, barcoded card and generic MyBonusinformation

  • guide/registration form @ R4 each

  • - Layout and design of membership card R350 per design

  • 3. In-store promotional material:

  • Design, lay-out and production of generic MyBonus store level promotion material including: posters, wobblers, application post box holders, etc@ R250 per unit

  • Sms campaigns @ R0.30 each

  • E-mail campaigns @ R0.10 per e-mail

  • Plus design fee per campaign R350 per hour

    • 6. Optional Link Pharmacy:

      • Up-loadable gift card with loyalty component/pre-loaded gift card R4 each


Become part of the unfair advantage and i ncrease your bottom line how

Cost Overview continued

  • Description: Rand (excl. VAT)

  • 7. Operational Requirement:

    • POS enablement /extraction - no charge provided POS makes

    • provision for a card scanner and for the card number to be included. Subject to assessment

      • 8. Terminals:

        • Non-banking terminal @ monthly communication fee (required for redemptions)

          • R48 per terminal

  • 9. Reward percentage per loyalty transaction:

  • The % is calculated on the rand value of the purchase (Reward currency = points. 1 point = R0.10) To be agreed upon

  • 10. Optional advertising in the MyBonus /AgriBonus magazine:

  • Printed quarterly on average 15 000 print-run mailed directly to

  • commercial farmers and 40 000 digital magazine countrywide Rates on request


Become part of the unfair advantage and i ncrease your bottom line how

Thank You


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