Mgm 3180 asas keusahawanan
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MGM 3180: ASAS KEUSAHAWANAN. Azlizam Aziz , Phd Faculty of Forestry Universiti Putra Malaysia 03-8946 7199 [email protected] Second Presentation Session ; 24 th SEPT 2008. ROAD MAP. ROAD MAP. REFLECTION: what we have learnt from last presentation Presentation 2

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MGM 3180: ASAS KEUSAHAWANAN

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Mgm 3180 asas keusahawanan

MGM 3180: ASAS KEUSAHAWANAN

Azlizam Aziz, Phd

Faculty of Forestry

Universiti Putra Malaysia

03-8946 7199

[email protected]

Second Presentation Session ; 24th SEPT 2008


Road map

ROAD MAP


Road map1

ROAD MAP

  • REFLECTION: what we have

    learnt from last presentation

  • Presentation 2

  • Presentation 3

  • Discussion


Common pitfalls in small business

COMMON PITFALLS IN (small) BUSINESS

  • Negative perception on our products

    • Imitation products?

    • Questionable quality

  • Bad selling strategy (esp timing and targeting)

    • Timing with the peak need of our target group

      • Selling t-shirt in mid-sem?

    • Do not go for small fries; go big!!


  • Mgm 3180 asas keusahawanan

    OTHER PITFALLS

    (from yesterday)

    • AFIQ’s

      • Change of business operations / types

      • Not enough time to run

  • Enol’s

    • Not enough promotion (no testing / sample)

    • Partners quitting

  • SK’s

    • Location, location, location

    • Timing of promotion


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