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MGM 3180: ASAS KEUSAHAWANAN. Azlizam Aziz , Phd Faculty of Forestry Universiti Putra Malaysia 03-8946 7199 [email protected] Second Presentation Session ; 24 th SEPT 2008. ROAD MAP. ROAD MAP. REFLECTION: what we have learnt from last presentation Presentation 2

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mgm 3180 asas keusahawanan
MGM 3180: ASAS KEUSAHAWANAN

Azlizam Aziz, Phd

Faculty of Forestry

Universiti Putra Malaysia

03-8946 7199

[email protected]

Second Presentation Session ; 24th SEPT 2008

road map1
ROAD MAP
  • REFLECTION: what we have

learnt from last presentation

  • Presentation 2
  • Presentation 3
  • Discussion
common pitfalls in small business
COMMON PITFALLS IN (small) BUSINESS
  • Negative perception on our products
      • Imitation products?
      • Questionable quality
  • Bad selling strategy (esp timing and targeting)
      • Timing with the peak need of our target group
        • Selling t-shirt in mid-sem?
      • Do not go for small fries; go big!!
slide5

OTHER PITFALLS

(from yesterday)

  • AFIQ’s
      • Change of business operations / types
      • Not enough time to run
  • Enol’s
      • Not enough promotion (no testing / sample)
      • Partners quitting
  • SK’s
      • Location, location, location
      • Timing of promotion
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