Hispanic marketing initiative funded by iowa beef industry council
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Funded by The Beef Checkoff. Hispanic Marketing Initiative Funded by Iowa Beef Industry Council. July 17, 2009. Hispanic Pilot Test Update. Dillons Pilot Test Scheduled 6 stores in Kansas will be participating in the pilot- Garden City, Liberal, Wichita & Topeka, Kansas

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Hispanic marketing initiative funded by iowa beef industry council

Funded by The Beef Checkoff

Hispanic Marketing Initiative Funded byIowa Beef Industry Council

July 17, 2009


Hispanic pilot test update
Hispanic Pilot Test Update

Dillons Pilot Test Scheduled

6 stores in Kansas will be participating in the pilot- Garden City, Liberal, Wichita & Topeka, Kansas

Pre-test consumer intercepts are scheduled for July 23-26, 2009, post intercepts scheduled for Oct. 09

Test stores scheduled to launch 12 week test July 29-31, 2009


Project updates
Project Updates

URMIS Translations- 200 of the most popular cuts have been translated and are under review by Fiesta Mart and Bashas’ corporate offices

Examples

Beef Loin Tri Tip, Whole Boneless translation Aguayon Tipo Tri Tip, Entero, Sin Hueso

Beef Bottom Round, Steak Boneless Thin translation Bistec de Paulpa Blanca, Delgado, Sin Hueso

17 new Hispanic photos and recipes as well as 2 marinade recipes have been developed by the Texas Beef Council


Meat case innovation initiative funded by iowa beef industry council

Funded by The Beef Checkoff

Meat Case Innovation Initiative Funded byIowa Beef Industry Council

July 17, 2009



Meat case innovation initiative mcii meeting
Meat Case Innovation Initiative (MCII) Meeting

Initial Meeting held June 23-24, 2009

Denver, CO at NCBA Headquarters

17 total participants

Brainstorming session to identify future areas of focus


Mcii goals

To identify and resolve issues consumers have with shopping the supermarket meat case

To identify and resolve issues consumers have with shopping for beef at the meat case

To identify and resolve issues regarding meat operations that will impact long-term viability of the meat department

Use the learning's from this project to build demand for beef by positioning it as a safe, nutritious, healthy, convenient, affordable protein for today’s consumer

MCII Goals


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