21 things you might not know about product design
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21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

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21 things you might not know about product design

21 Things You Might Not Know

About Product Design...

...and if you do, please

pretend like you don't.

Etienne Garbugli

Product Design & Marketing Consultant



Comms marketing background first geocities

Comms / Marketing background

•First (Geocities) Website in 1998

•Founded 2 startups (Flagback &

HireVoice)

•Senior Usability / UX Expert

•Author of Lean B2B: Build

Products Businesses Want


1.

Ideas are nothing without

proper execution


}

Boo.com


2.

Most people only really use

5 to 7 services


}


3.

You can’t easily change user

behavior


4.

Understand your meaning


Company name is for market segment

Company name is for market segment

who are dissatisfied with problem being

solved. Our product name or service

offering provides companies with benefits.

Unlike our competitors, we have

proprietary advantage.

}


5.

Challenge the Status Quo


}


6.

You may not need a signup



7.

Perceived value is key



8.

You don’t have to build

everything


}


9.

Others have done it before


}


10.

The longer it takes to

develop, the less likely it is

to launch


L L

}


11.

Typing is a barrier to entry


}


12.

Content actually matters


}


13.

Visual flows convert


}


}


14.

The blank state should not

be blank


}

Dokdok.net


15.

People love overviews


}


16.

(Great) UX can create word

of mouth


}

Mint.com


17.

Copying can be dangerous


Amazon com

Amazon.com

Target.com

}


18.

Good design feels natural


}

Whichtestwon.com


19.

You need metrics to survive


}


20.

Features are best introduced

one at a time


Batch import and export of catalogue product

Batch Import and Export of catalogue Product comparisons

Product Reviews Layered / Faceted Navigation for filtering of

products in Search Results Shopping Cart Report Product

Image Zoom-in Downloadable Products

CapabilityAbandoned Shipping to multiple addresses in one

order OrderTracking fromAccount A/B and MultivariateTesting

Google Base Integration Meta-information for products and

categories Admin Dashboard for Report Overview

}


21.

You can’t know everything


Post analysis heuristic evaluations lean startup

POST analysis Heuristic evaluations Lean

startup methodology 5 second test Scrum A/B

testing SWOT analysisAarrr metrics 4Q

surveys Cost-benefit analysis Conversion

funnel Analysis Price Point Analysis

Personas

}



Progress is not the number of features it s user

“Progress is not the number of

features, it's user behavior change.”

- Dave McClure, Entrepreneur & Investor

}


Thank you

Thank you.

Etienne Garbugli

Product Design & Marketing

Consultant

Email: [email protected]

Blog: www.leanb2bbook.com

Twitter: @egarbugli


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