IEEE Smart Grid Progress Report

1. IEEE Smart GridProgress Report Wanda Reder IEEE Smart Grid Chair W.Reder@ieee.org June 22, 2011

2. IEEE Smart Grid: Objectives 2 • OBJECTIVE: The IEEE Smart Grid Initiative was approved with NIC funding starting in 2009 to: • Position IEEE as essential to the Smart Grid community • Demonstrate the speed and effectiveness for a major market effort that leverages cross-organizational stakeholders • GOAL:To be recognized as the home for Smart Grid professionals • ACCOMPLISHMENTS: • Significant worldwide marketplace brand recognition • Increased activity and visibility • IEEE collaboration across Operating Units

3. IEEE Smart Grid Updates • Web Portal • Newsletter • Brochure • Public Visibility • Social Media • Conferences • Conceptual Model • Competitive Analysis • Next Steps

4. Smart Grid Web Portal • A gateway to IEEE Smart Grid information now receiving ~20,000 visits per month • 214,097 visits since Jan. 2010 from over 180 countries • A few of the features: • Top articles and auto-import of IEEE IP • Content from IEEE Xplore • Smart Grid “News” and event calendar • Monthly newsletter • Smart Grid Videos • Connections to social media groups • Drives referrals to IEEE locations. • 26,247 to IEEE Xplore since Sept 2010 • 1,444 Standards Assoc. since March, 2011 http://smartgrid.ieee.org/

5. Smart Grid Monthly Newsletter • IEEE Smart Grid newsletter launched January 2011 • Released 24 articles by leading Smart Grid experts in six issues • Content is original • Publicity campaign conducted monthly to promote each issue • Results: • 111% growth in subscribers since the launch • Significant link to Web Portal visits: traffic has increased more than 60% since launch • http://smartgrid.ieee.org/publications/smart-grid-newsletter

6. 6 Influential Media Sign Up for Newsletter • Outreach efforts secure press/analyst subscribers • Rebecca Smith, Wall Street Journal • Katie Tweed, greentechmedia • Kate Rowland, Intelligent Utility • David Wagman, Power Engineering • Kathleen Davis, POWERGRID International and Electric Light & Power • Dan Richman, Reporter, Smart Grid Today • Philip Bane, Smart Grid News • “Thanks for bringing the Newsletter to my attention. I will definitely sign up. It has very interesting articles.” • Farah Saeed, Senior Consultant, North America, Energy and Power Systems, • Frost & Sullivan

7. Inserts for IEEE Smart Grid Brochure • Four news inserts created for IEEE Smart Grid brochure with detailed information on the Web Portal, Newsletter, Conferences and Standards • Brochure and inserts are used to further promote IEEE Smart Grid

8. Thought Leadership Thru Public Visibility • IEEE continues to provide Smart Grid education through articles published in influential media and press interviews. • Media interest is driven in IEEE conferences • 2011 Bylined Article Placements include: • Alan Mantooth “Breakthroughs in power and control of Smart Grid renewable energy systems” in Electric Energy T&D Magazine • Wanda Reder “Power Quality” for POWERGRID International • Massoud Amin “Biggest Obstacles in Smart Grid” Electronic Components News (ECN) • Russ Lefevre “Electric Vehicles and Smart Grid” Electric Energy T&D Magazine • Avnaesh Jayantilal on “Energy Management” for Distributed Energy Magazine • John McDonald “Driving Future of Smart Grid with Standards” Energy Collective eBook

9. IEEE Smart Grid Expert Erich GuntherAppears on NPR’s Science FridayPodcast: http://www.sciencefriday.com/audio/scifriaudio.xml

10. 10 Analyst Relations • Secured commitment from 8 leading • Industry Analysts to contribute articles to • IEEE Smart Grid Newsletter

11. Social Media • http://www.linkedin.com/groups?mostPopular=&gid=3188262 The IEEE Smart Grid LinkedIn Group provides a vehicle for discussion of Smart Grid issues and is used for promotion. Currently have 4,800 members. One of the largest Linked-in groups and is growing daily. Regularly Tweet about IEEE Smart Grid developments including Newsletter articles, press releases, new Web Portal content, and real-time observations on sessions and keynotes from IEEE conferences. Site was established in mid-January – now have more than 400 followers: @ieeesmartgrid • Launched IEEE Smart Grid YouTube Channel with video interviews from the Smart Grid World Forum in Brussels; will continually update with other multimedia assets from IEEE Societies and other IEEE conferences http://www.youtube.com/user/IEEESmartGrid

12. 12 Collaboration across IEEE • Representatives from 16 Societies, MGA, IEEE USA and the BoD have coordinating calls every other week • Presentations have been made on IEEE Smart Grid marketing and communications tools to IEEE Society marketing leads • Cross-collaboration furthers brand awareness for IEEE Smart Grid through articles, announcements in Society magazines and co-sponsored events

13. 13 Collaboration with IEEE Societies • Seeing IEEE Smart Grid Experts “in action” at the ISGT Conference in January led to a Roundtable Discussion hosted by the Computer Society. • Prompted by questions posed by moderator Harold Tepper, the issues discussed by Dick DeBlasio, Russ Lefevere, John McDonald and Wanda Reder included: Renewable Energy, Electric Vehicles, Storage, Policy/Regulatory, Standards, Security, and Consumer Education. • Posted on Internet Computing and Computing Now websites. • At least a portion of the transcript will supplement a special Smart Grid issue (September/October 2011) of IEEE Internet Computing magazine. Roundtable Discussion March 16, 2011

14. Conferences/Workshops • Electric Vehicle and Personal Transportation Workshop included: • Market and policy issues • Charging infrastructure • Customer acceptance • Managing PEV loads • Technology challenges ands opportunities • Conference activity with Smart Grid content continues to increase with more • Conferences and events • Global presence • Cross-collaboration, promotion and coordination • Planned Conferences in 2011-12 (preliminary) • Smart Grid World Forum Beijing, China • Smart Measurements for Future Grids Bologna, Italy • 2012 IEEE International Electric Vehicle Conf. Greenville, S. Carolina • ISGT Latin America Medellin, Colombia • ISGT Australia Perth, Australia • ISGT India Korala, India • ISGT Europe Manchester, England • ISGT Middle East Jeddah, Saudi Arabia • ISGT North America 2012, Washington DC • ISGT China, Tianjin, China • ISGT Europe Berlin, Germany

15. Conferences/Workshops • Electric Vehicle and Personal Transportation Workshop was a success addressing topics including: Electric Vehicle market and policy issues, charging infrastructure, customer acceptance, managing PEV loads and technology challenges ands opportunities

16. Interactive Smart Grid Conceptual Model Successfully mapped over 100 Smart Grid-related Standards – existing and proposed - to the Conceptual Framework on a domain basis Enables users to search for IEEE Standards by one of the seven domains – making it easier to find the specific information

17. Competitive Analysis: Smart Grid Marketplace • After one year, getting an updated view of the competitive landscape • Results being prepared and will be taken into consideration for Web Portal re-design • RFP process led to engagement of vendor to focus analysis on: • Identifying and segmenting primary competitors • Understanding what customers are seeking in terms of content and how they will utilize it • Assessing competitors using a variety of criteria • Assessing the website against identified competitors • Conducting a SWOT analysis • Recommending and prioritizing potential IEEE actions and potential impact

18. Conclusions and Next Steps • IEEE Smart Grid awareness and momentum is building • IEEE Cross-collaboration and promotion is developing • Model is proving successful to position IEEE as a thought leader for Smart Grid and can be leveraged for other large-scale, multi-discipline advancements • Market continues to move quickly. Ongoing adjustments and competitive analysis is required. • Increased focus on global activity