Exposing Employers to Reserve Service
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Employer Engagement provides a bridge to the civilian business/academic and Reserve communities PowerPoint PPT Presentation


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Exposing Employers to Reserve Service Canadian Model of Employer Engagement Presentation to Summer Congress CIOR/CIOMR/NRFC RAdm Jennifer Bennett Chief – Reserves and Cadets. Employer Engagement provides a bridge to the civilian business/academic and Reserve communities.

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Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

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Employer engagement provides a bridge to the civilian business academic and reserve communities

Exposing Employers to Reserve ServiceCanadian Model of Employer EngagementPresentation toSummer Congress CIOR/CIOMR/NRFCRAdm Jennifer BennettChief – Reserves and Cadets


Employer engagement provides a bridge to the civilian business academic and reserve communities

Employer Engagement provides a bridge to the civilian business/academic and Reserve communities


Employer engagement provides a bridge to the civilian business academic and reserve communities

“There may be people in your organization who can give you a better competitive edge than you realize.”

“Reservists are not just ‘working for you in your business’, they are working for you and your nation.”


Employer engagement provides a bridge to the civilian business academic and reserve communities

10 Provinces, 3 Territories

9.9M sq km, 6 time zones

244000 km coastline

Population 34.5 M

Regular full-time

Primary Reserve part-time

Canadian Rangers

ONE FORCE


Primary reserve participation in overseas operations

Primary Reserve Participation in Overseas Operations


Employer engagement provides a bridge to the civilian business academic and reserve communities

  • Canada’s employer support program began more than 30 years ago

  • Exposing employers to reserve service is accomplished by partners and key stakeholders

  • Until 2011, principle focus of employer engagement was to allow Primary Reservists time off without penalty for operations

  • Now changing focus to wider consideration of time off for Reserve training and employment as hiring of Reservists as employees


Employer engagement provides a bridge to the civilian business academic and reserve communities

  • Employer engagement serves the CAF in more

    than employer support

  • Connects with Canadians on the value and

    importance of Reserve service and the CAF

  • Strategic engagement and strategic

    communications

  • Two main employer engagement strategies

    • Outreach and Inreach

  • Targets include current and future employers as well

    as educational institutions


Employer engagement provides a bridge to the civilian business academic and reserve communities

Civilian Partners

Outreach

MND Mandate

In-Reach

CF Requirements

Relationship

Employers

And Educators

DND /

Canadian

Forces

Reservists

8


Employer engagement provides a bridge to the civilian business academic and reserve communities

Civilian Partners

  • The Canadian Forces Liaison Council is a civilian organization of business leaders in all provinces who volunteer their time and efforts to promote the interests of Canada’s Reserve Force and seek the voluntary support of employers and educational institutions by highlighting the benefits of Reserve Force training and experience to the civilian workplace.

  • More than 200 Canada-wide senior business executives and educational leaders, supported by a full-time Secretariat and a national network of Reserve officers.


Employer engagement provides a bridge to the civilian business academic and reserve communities

Mandate

To enhance the availability of Reservists for their military duties by obtaining the support and co-operation of organizational leaders in Canada.


A marketing approach to employer engagement

A Marketing Approach to Employer Engagement

  • CFLC markets benefits of military training to external and internal audiences

  • Two targets:

  • – Employers & Educators (external)

  • – Reservists (internal)


Employer engagement provides a bridge to the civilian business academic and reserve communities

Programs to Engage Employers and Educators


Employer engagement programs

Employer Engagement Programs

Reserve Assistance

Program

Reserve Unit Support Program

13


Statements of support

Statements of Support


Military leave policy agreements and company practices

Military Leave Policy, Agreements and Company Practices


Develop and enhance relationships with key internal and external stakeholders

Develop and enhance relationships with key internal and External Stakeholders


Executalks

Executalks

  • Presentations by Reservists or Business Leaders

  • Low Cost, short duration opportunities for Engagement

  • Can be held at a Reserve unit or in a public venue

  • Excellent way to establish as well foster relationships

  • Opportunity to reach a large audience base with general information


Unit and training installation visits

Unit and Training Installation Visits


Partnering community engagement and integration

Partnering, community engagement, and integration


Communications tools

Communications Tools


Employer engagement provides a bridge to the civilian business academic and reserve communities

Moving from Employer Support to Employer Engagement then how to maintain and foster the relationship


Employer engagement provides a bridge to the civilian business academic and reserve communities

Profitable partnerships – from first contact to a Military Leave Policy and Beyond


Employer engagement provides a bridge to the civilian business academic and reserve communities

Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

www.forces.gc.ca/en/business-reservist-support


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