Coalition Strategies to Reduce Youth Access to Alcohol

1. Coalition Strategies to Reduce Youth Access to Alcohol Ellen Snelling, M.S. Susan Carrigan, MS Co-chairs, Tampa Alcohol Coalition September 2006

2. Getting Started- Community Assessment • Data Collection- DUI and underage drinking arrests, .02 violations, compliance checks, last drink surveys, ER admissions, alcohol use and binge drinking data • Where to get data- local law enforcement crime analysis department, State- FDLE Uniform Crime report, Florida Highway Safety and Motor Vehicles, FYSAS youth surveys • Surveys- attitudes and opinions about underage drinking and alcohol policies (Types of surveys: telephone, Internet) • Assess the alcohol environment- advertising, drink specials, school and university policies, local alcoholic beverage ordinances, density of alcohol outlets, are laws enforced? • What are your state and local alcohol laws? For state laws go to the state ABC website; for local: www.municode.com

3. Environmental Strategies to Reduce Youth Access • Frequent compliance checks, with sanctions • Responsible vendor training • Community support for underage drinking law and .02 enforcement • Party Patrols • Training on fake ID and enforcement of fake ID laws • Enforcement of social host laws (open house party) • Keg registration law

4. Environmental Strategies • Stop drink ads and promotions aimed at youth • Restrict free/ cheap alcohol specials and drinking games • Restrict age to patronize and work in bars to 21 and up • Controls on alcohol outlet location, density, hours of sale • Alcohol-free entertainment and community events • Educate parents, community about laws against providing alcohol to anyone under the age of 21, and enforce these laws • Start youth advocacy group such as Youth in Action For more strategies go towww.udetc.org

5. Tampa Alcohol Coalition Over 100 members: • Courts • Law enforcement • Schools • Universities and colleges • Parents • Students • Businesses • Prevention and treatment agencies • MADD

6. Mission: Prevent Underage and Other High-Risk Drinking TAC Committees • Law Enforcement DUI checkpoints, compliance checks, .02 violations, Fake ID • Education/ Media Alcohol awareness events, collaboration with universities and schools, media: PSAs, news stories, letters to the editor, TAC web site, environmental prevention training • Policy Local ordinances, state laws, school policy

7. Law Enforcement Initiatives • Compliance checks (underage decoy sent into alcohol establishments) • .02 “zero tolerance” underage driving law enforcement • Party Patrols near universities, especially during fall term • HCSO “Last Drink Surveys”- Responsible Vendor • Law enforcement officers attend, report at TAC meetings • DABT offers trainings on “Fake ID” enforcement • TAC members attend DUI checkpoints and communicate with officers and deputies about problem bars and other underage drinking issues

8. Hillsborough County Sheriff’s DUI and Underage Drinking Law Enforcement 7,134 DUI arrests made in Hillsborough County in 2005 #1 in the State in DUI arrests

9. Hillsborough County .02 Violations • 10 .02 driving • violations in 2004 • 79 .02 violations • in 2005 • Increase due to • Operation Teen • Angel • GIS map made • by HCSO Crime • Analysis Dept.

10. Campaign to Stop Sales to Underage • New campaign designed to educate sales clerks and store management • Goal is to prevent alcohol sales to underage persons • Signs to be placed in retail establishments in Tampa • Based on Ft. Lauderdale’s underage drinking law enforcement campaign

11. Sheriff’s Office BAT Testing Vehicle DUI enforcement operations are conducted near universities and high risk events- over 500 underage DUI arrests made in 2005. Deputies display and give tours of BATmobile at schools. The BATmobile has logos from all collaborating partners including Tampa Alcohol Coalition.

12. HCSO Responsible Vendor- Last Drink Survey Persons arrested for DUI are asked where they were drinking. Data is recorded and underage DUI arrests are investigated.

13. Florida Division of Alcoholic Beverages and Tobacco • SUDS: Stop Underage Drinking and Sales, Florida Hotline 1-866-540-SUDS • SUDS billboards, bumper stickers • Compliance checks and underage drinking operations • ABT conducts alcohol source investigations of underage DUIs and DUI crashes (ICARE) • ABT agents collaborate with coalition, MADD, schools, other law enforcement agencies and universities • TAC members observe ABT agents during underage operations

14. Ybor City Entertainment District • Ybor City entertainment district red area on GIS map (highest bar density- 87 liquor licenses within a few blocks) • Most bars allow ages 18+ • Many “Drink Specials” offered • Ybor has highest underage drinking arrests in the city • High in assaults and drug arrests GIS map by Dr. Richard Scribner

15. Tampa Police Department • Undercover TPD officers and Alcoholic Beverage agents conduct compliance checks and underage drinking operations in Ybor City • TPD patrols Ybor parking lots and alleys for drinkers • Investigate party buses from universities • Conduct DUI operations in and around Ybor • Collaborate with universities, ABT and coalition

16. City of Tampa Underage Drinking Arrests2005 • 2,629 total liquor law • violations in Tampa • 472 liquor law violations • in the Ybor City grid • 313 total underage • drinking arrests in Tampa • 269 underage drinking • arrests in District 3, with • majority in Ybor City • reference: TPD Crime Analysis

17. Education for Students • Resource officers, schools, Sheriff’s Office, DABT, PTA, TPD, Tampa Alcohol Coalition, and MADD collaborate to conduct educational events in schools for fall orientations and prior to homecoming, proms and graduations • Conduct mock impaired driving crashes, BATmobile display and use DUI simulator at schools • TAC website has resources for students • Youth Activist trainings- sticker shock, media training and community activities

18. TAC Collaborates with Higher Education • Participate on campus substance abuse coalitions • University staff, including upper level university administrators, actively participate in TAC • TAC provides funding for university alcohol-free late night activities • TAC supports increased underage drinking law enforcement on campus and at bars near campus • Universities support DUI checkpoints and host HCSO Batmobile on campus • TAC helps fund research-based speakers and trainings at the University of Tampa • Universities work with coalition to change community alcohol policies

19. Parent Education • “Celebrate Safe” newsletter developed by the Mendez Foundation sent to school principals to distribute to parents • TAC offers seminars to parents, such as “Alcohol and the Adolescent Brain” presented by Dr. Aaron White, July 2006 • Media- “Plugged In” newspaper supplement; Keys to be Drug Free” underage drinking PSAs targeting parents developed for print, radio, web and TV; Segment about underage drinking on local TV variety show, featuring coalition members; Underage Drinking Town Meeting • Exhibits at community heath fairs and school events

20. Keys to Be Drug Free Print Ad

21. Local Policies: Restrict Drink Specials and Age 21 to Enter Bars • TAC promotes restricting cheap drink specials, changing bar entrance age from 18 to 21 & earlier bar closing time • Conduct annual SurveyUSA telephone opinion survey on alcohol policies and provide results to policy makers • Collect data- to help promote research based policy • TAC meets with city officials, police department and universities about college drinking problems and policy • Past policy success: Child Protection Ordinance in Ybor (persons under the age of 18 are not permitted in Ybor after 11 PM on Thurs., Fri. and Sat. nights)

22. Ybor City Child Protection Ordinance • Teen Club “Bling” opened in Ybor in June 2004 • Youth ages 7 to 16 went to club on Friday and Sat nights till midnight • Children left club, walking down 7th Ave in Ybor City late at night • Crime went up, affected business • Police and businesses wanted a youth curfew • TAC members visited Ybor late at night to observe • TAC members interviewed by media • TAC members attended and spoke at City Council meetings • Supported bar owners and Tampa Police Department • TPD supplied crime data • Youth Protection Ordinance passed in November 2004 • Club Bling closed and no new teen clubs have opened

23. 2006 SurveyUSA Alcohol Opinion Survey • 71% support age 21 to enter a bar • 62% support restricting drink specials • 75% against alcohol advertising on campus • 62% support keg registration Telephone survey of 500 adults in Tampa Bay

24. Do you think the age to get into Florida bars and clubs should be raised from 18 to 21?

25. GIS Maps and Data to Support Bottle Clubs Restriction • HCSO created GIS maps of bottle clubs and DUI arrest locations, alcohol-related crashes, injuries and fatalities • Mapped DUI arrest locations within 3 miles of clubs • HCSO made presentation at County Commission meeting. Provided statistics and GIS maps of DUI arrests, crashes and crimes at clubs • TAC spoke in support of the proposed county ordinance to prevent any new bottle clubs from opening at a County Commission public hearing • Bottle Club ordinance unanimously approved in Nov. 2005

26. GIS Maps to Promote Policy Change

27. Data to Support New Policies • Underage DUI arrests • Underage alcohol possession, fake ID arrests, .02 violations • Student alcohol use/ binge rate • Perception of harm from drinking • Emergency Department and Poison Control data • School and university alcohol violations • Alcohol treatment data • Underage DUI “last drink surveys” • Sources of data: Crime data- local law enforcement agencies and FDLE uniform crime reports; Crash data- Department of Highway Safety and Motor Vehicles; Student data- FYSAS surveys; Other: treatment agencies

28. DUI arrests- 18 to 20 year olds in Hillsborough County 18 to 20 year olds made up 4.6% of the licensed drivers, but comprised 7.6% of DUI arrests and 12.8% of the drinking drivers in alcohol-related crashes (HCSO)

29. Greenery Pub- Bar Near USF Campus • Jan 2006, Greenery Pub • requests expansion • Pub markets to USF • students, features cheap • drink specials • TAC supported • homeowners group effort • to stop bar expansion • Homeowners presented • crime data, testimony, • video outside of Pub • May 2006, County • Commission denied • expansion

30. Cheap Drink Promotions Drink Special flyers promoting free and cheap drinks are distributed by bars to college students- in dorm rooms and on car windshields

31. Current Local Policy Issues • Top policy issues: Change entrance age for bars from 18 to 21 and Stop free and cheap drink specials • Goal: develop and enact new alcohol ordinances • Steps 1. Obtain alcohol use and crime data, opinion surveys 2. Research similar ordinances in other cities 3. Legal consultant for research of laws and legal opinions 4. Develop Fact Sheets, support materials, talking points 5. Meet with Police Chief, Sheriff, school and university administrators and government officials, city and county attorneys, other key leaders 6. Assess support and opposition for each policy 7. You will need patience and persistence!

32. How a Coalition Stopped an Irresponsible Radio Program- Drunk Bitch Friday Drunk Bitch Friday was a radio program featuring women drinking. DBF was part of the nationally syndicatedLex and Terry Morning Show, featured on 25 radio stations.

33. “Chug, Chug, Chug, Drunk Bitch, Drunk Bitch, Drunk Bitch” Show host Lex gave DB Charlee beer through a beer bong during a DBF broadcast and photos were posted on Lex and Terry website. Women drank on the show until they got drunk. Some threw up. Some passed out.

34. Steps to Stop DBF • TAC became aware of DBF in Sept. 2004. • We recorded shows and sent info to coalition members • Coalition members complained to station management • Contacted DBF advertisers and informed them about the show content and web site • Wrote to the FCC • Collaborated with other coalitions and women’s groups, including local and state NOW • Bernie Machen, UF President got involved. WRUF (UF radio station) suspended DBF in April 2005 • We complained to the Florida Office of Drug Control- they have a big prevention advertising contract with Clear Channel radio. The Director called Clear Channel. • Clear Channel discussed complaints with Lex and Terry • Lex and Terry announced DBF was over on Jan. 20, 2006 VICTORY!

35. Tampa Alcohol Coalition Website www.tampatac.com

36. Tampa Alcohol Coalition Contact: er.snelling@verizon.net suecarrigan@aol.com bpulido@hcso.tampa.fl.us Website: www.tampatac.com