1 / 25

2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers

2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers. New York City Region April 2 – May 29, 2004. Overview. Rate Plans Nation GSM Region FamilyTalk KIC Prepaid New Data Packages & Promotions Featured Phones Accessories Contract Renewal Programs

Download Presentation

2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 2004 Spring PromotionFREE Nationwide CallingTo All Cingular Customers New York City Region April 2 – May 29, 2004

  2. Overview • Rate Plans • Nation GSM • Region • FamilyTalk • KIC Prepaid • New Data Packages & Promotions • Featured Phones • Accessories • Contract Renewal Programs • E-store & Telesales offers • Advertising

  3. Nation GSM • $49.99 & up - UNLIMITED Nationwide Mobile to Mobile! • $39.99 - 1000 Nationwide Mobile to Mobile minutes • Start Night & Weekends at 7pm, for an extra $7/month • Existing customers who activated on a Nation GSM plan $49.99 & higher on/after 2/1/04 will automatically receive UNLIMITED Nationwide Mobile to Mobile (instead of the 5000 minutes/month they currently receive)

  4. Nation GSM Calling Area

  5. Nation GSM - Key Selling Points • Plans $49.99 & higher • FREE CALLING TO ALL CINGULAR CUSTOMERS NATIONWIDE! • 5000 Night & Weekend Minutes! • Rollover! • NEVER pay roaming or long distance • Minutes follow your coverage area • No additional maps to worry about

  6. Region GSM • No roaming charges anywhere in NY, NJ, CT, RI, MA, PA, MD, VA & DC • Customers can purchase Mobile to Mobile • $9.99 for 1000 minutes • $19.99 for unlimited • Existing customers who purchased 5000 Mobile to Mobile minutes on/after 2/1/04 will automatically receive UNLIMITED Mobile to Mobile

  7. Region GSM Calling Area

  8. FamilyTalk • With FamilyTalk, you can share ALL of your minutes! • $19.99 for each additional line (up to 3) • $18 activation fee per line • $14 for the account to start Night & Weekend minutes at 7pm • Nation GSM FamilyTalk • On Nation GSM $49.99 & higher, Share Anytime, 5000 Night & Weekend & UNLIMTED Mobile to Mobile minutes • On Nation GSM $39.99 plan Share Anytime, 5000 Night & Weekend & 1000 Mobile to Mobile minutes • FamilyTalk Region • Available on plans $39.99 & higher • Share Anytime and 5000 Night & Weekend minutes • Group can purchase and share 1000 Mobile to Mobile minutes for $9.99 or UNLIMITED Mobile to Mobile for $19.99

  9. Featured Phone – Motorola V400 • Get the Motorola V400, the best integrated camera phone in the market for only… • $149.99 with $50 MIR and a 2-year agreement!

  10. Featured Phone – Samsung X427 • Cool color clamshell – Get the Samsung X427 for only… • $49.99 with $50 MIR and a 2-year agreement!

  11. Featured Phone – Nokia 3595 • Start sending Instant Messages with your new Nokia 3595 for only… • $19.99 with a 2-year agreement

  12. Introducing...MEdia, Cingular's new umbrella name for our data products • Multimedia Messaging (MMS) • Text Messaging and Info Alerts • Instant Messaging (IM) • Ringtones and Graphics • Games • Wireless Internet Express (WIX)

  13. MEdia Bundles (MEdia Basic & MEdia Works) are a combination of some of Cingular's most popular data services • Text Messaging and Instant Messaging • Multimedia Messaging • Wireless Internet Express MEdia Basic $7.99 MEdia Works $19.99

  14. Text Messaging • Multimedia Messaging • Wireless Internet Express NO LONGER AVAILABLE NO LONGER AVAILABLE NEW NEW NO LONGER AVAILABLE NEW NO LONGER AVAILABLE

  15. Games, Graphics & Ringtones • Specific name-brand content offerings promoted in-store with lug-ons and “take one” cards • The Punisher – Game ringtones and graphics plus sweepstakes entry with each download to win Xbox and Punisher console game • Splinter Cell: Pandora Tomorrow – Game sequel of the extremely popular Splinter Cell • Disney – ringtones and graphics on Samsung phones only. Includes offer for 1 free ringtone and 1 free graphic • Music Tones • New Music Tones by actual artists now available

  16. * Services • * (“Star”) Services allows customers to easily access account information from their phone • It’s FREE 24/7 (no airtime or text message charges) • For Balance and Minutes • Dial *BAL# (*225#) or *MIN# (*646#) and hit send • The call will end, and an acknowledgement of the request is sent • The requested message will be displayed on the handset via SMS • For Payment • Dial *PAY (*729) (no # required) • Debit cards, credit cards and checks are accepted

  17. KIC Offers • $50 Mail-in rebate on all KIC Phones • 10% Bonus on all KIC Prepaid Airtime • Customers who activate a new KIC Prepaid account or refill their current account receive an automatic 10% airtime bonus • Effective 4/1 – 6/30/04 • Offer not available in Western Union locations

  18. Accessories • “Safety Bundle” for $39.99 • Vehicle Power Charger • Handsfree Earbud • 2 Cell Boost Batteries • 60-day Free Trial of Roadside Assistance

  19. Additional Offers • Roadside Assistance • 60-day Free Trial • $2.99/month after 60-day free trial • Voice Connect • 30-day Free Trial • $4.99 after the initial 30-day trial

  20. Contract Renewal Program • Handset Upgrade • Qualifications • LTV (Lifetime Value) 2-5 • Greater than $20.00 ARPU over last three months • Offers (all require 2-year service agreement) • Siemens A56 – FREE at point of sale • Motorola T720 - $49.99 after $50 MIR • Motorola V400 - $149.99 after $50 MIR • Airtime Offer • One month FREE access with a 1-year service agreement

  21. E-Store & Telesales Offers • E-Store ON-LINE ONLY • 25% off all handsets • Samsung X427 for free after $50 MIR • Telesales • Motorola V400 – Save $150 after $50 MIR • Nokia 3595 - $19.99 (no rebate) • Requires 2-year agreement • Free shipping in both E-Store and Telesales • These offers will be supported in Direct Mail and E-mail campaigns to both Consumer and Small Business prospects

  22. Print Advertising • New Print Ads run beginning 4/5

  23. NEW! April Rate Plan Brochures • WHAT’s NEW? • UNLIMITED Mobile to Mobile (Nation GSM only) • UNLIMITED Mobile to Mobile/$19.99 (Region) • Updated Maps • MEdia panel • Smart Solutions panel

  24. New Panels MEdia Smart Solutions

  25. Grand Opening Sale March 28th – April 5th • Phone Sale • Motorola V400 for $99.99 with 2-year agreement, after $50 mail-in rebate • Nokia 3595 FREE with 2-year agreement • $50 Gift Card Mail-in Rebate • Customers who activate new service & sign a 2-year agreement can receive a $50 Cingular gift card by mail-in rebate • Free Vehicle Power Charger • Customers who activate new service & sign a 2-year agreement will receive a free Vehicle Power Charger

More Related