2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers - PowerPoint PPT Presentation

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2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers. New York City Region April 2 – May 29, 2004. Overview. Rate Plans Nation GSM Region FamilyTalk KIC Prepaid New Data Packages & Promotions Featured Phones Accessories Contract Renewal Programs

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2004 Spring Promotion FREE Nationwide Calling To All Cingular Customers

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2004 spring promotion free nationwide calling to all cingular customers

2004 Spring PromotionFREE Nationwide CallingTo All Cingular Customers

New York City Region

April 2 – May 29, 2004


Overview

Overview

  • Rate Plans

    • Nation GSM

    • Region

    • FamilyTalk

  • KIC Prepaid

  • New Data Packages & Promotions

  • Featured Phones

  • Accessories

  • Contract Renewal Programs

  • E-store & Telesales offers

  • Advertising


Nation gsm

Nation GSM

  • $49.99 & up - UNLIMITED Nationwide Mobile to Mobile!

  • $39.99 - 1000 Nationwide Mobile to Mobile minutes

  • Start Night & Weekends at 7pm, for an extra $7/month

  • Existing customers who activated on a Nation GSM plan $49.99 & higher on/after 2/1/04 will automatically receive UNLIMITED Nationwide Mobile to Mobile (instead of the 5000 minutes/month they currently receive)


Nation gsm calling area

Nation GSM Calling Area


Nation gsm key selling points

Nation GSM - Key Selling Points

  • Plans $49.99 & higher

    • FREE CALLING TO ALL CINGULAR CUSTOMERS NATIONWIDE!

    • 5000 Night & Weekend Minutes!

    • Rollover!

  • NEVER pay roaming or long distance

  • Minutes follow your coverage area

  • No additional maps to worry about


Region gsm

Region GSM

  • No roaming charges anywhere in NY, NJ, CT, RI, MA, PA, MD, VA & DC

  • Customers can purchase Mobile to Mobile

    • $9.99 for 1000 minutes

    • $19.99 for unlimited

  • Existing customers who purchased 5000 Mobile to Mobile minutes on/after 2/1/04 will automatically receive UNLIMITED Mobile to Mobile


Region gsm calling area

Region GSM Calling Area


Familytalk

FamilyTalk

  • With FamilyTalk, you can share ALL of your minutes!

    • $19.99 for each additional line (up to 3)

    • $18 activation fee per line

    • $14 for the account to start Night & Weekend minutes at 7pm

  • Nation GSM FamilyTalk

    • On Nation GSM $49.99 & higher, Share Anytime, 5000 Night & Weekend & UNLIMTED Mobile to Mobile minutes

    • On Nation GSM $39.99 plan Share Anytime, 5000 Night & Weekend & 1000 Mobile to Mobile minutes

  • FamilyTalk Region

    • Available on plans $39.99 & higher

    • Share Anytime and 5000 Night & Weekend minutes

    • Group can purchase and share 1000 Mobile to Mobile minutes for $9.99 or UNLIMITED Mobile to Mobile for $19.99


Featured phone motorola v400

Featured Phone – Motorola V400

  • Get the Motorola V400, the best integrated camera phone in the market for only…

    • $149.99 with $50 MIR and a 2-year agreement!


Featured phone samsung x427

Featured Phone – Samsung X427

  • Cool color clamshell – Get the Samsung X427 for only…

    • $49.99 with $50 MIR and a 2-year agreement!


Featured phone nokia 3595

Featured Phone – Nokia 3595

  • Start sending Instant Messages with your new Nokia 3595 for only…

    • $19.99 with a 2-year agreement


2004 spring promotion free nationwide calling to all cingular customers

  • Introducing...MEdia, Cingular's new umbrella name for our data products

    • Multimedia Messaging (MMS)

    • Text Messaging and Info Alerts

    • Instant Messaging (IM)

    • Ringtones and Graphics

    • Games

    • Wireless Internet Express (WIX)


2004 spring promotion free nationwide calling to all cingular customers

  • MEdia Bundles (MEdia Basic & MEdia Works) are a combination of some of Cingular's most popular data services

    • Text Messaging and Instant Messaging

    • Multimedia Messaging

    • Wireless Internet Express

MEdia Basic

$7.99

MEdia Works

$19.99


2004 spring promotion free nationwide calling to all cingular customers

  • Text Messaging

  • Multimedia Messaging

  • Wireless Internet Express

NO LONGER AVAILABLE

NO LONGER AVAILABLE

NEW

NEW

NO LONGER AVAILABLE

NEW

NO LONGER AVAILABLE


Games graphics ringtones

Games, Graphics & Ringtones

  • Specific name-brand content offerings promoted in-store with lug-ons and “take one” cards

    • The Punisher – Game ringtones and graphics plus sweepstakes entry with each download to win Xbox and Punisher console game

    • Splinter Cell: Pandora Tomorrow – Game sequel of the extremely popular Splinter Cell

    • Disney – ringtones and graphics on Samsung phones only. Includes offer for 1 free ringtone and 1 free graphic

  • Music Tones

    • New Music Tones by actual artists now available


Services

* Services

  • * (“Star”) Services allows customers to easily access account information from their phone

  • It’s FREE 24/7 (no airtime or text message charges)

  • For Balance and Minutes

    • Dial *BAL# (*225#) or *MIN# (*646#) and hit send

    • The call will end, and an acknowledgement of the request is sent

    • The requested message will be displayed on the handset via SMS

  • For Payment

    • Dial *PAY (*729) (no # required)

    • Debit cards, credit cards and checks are accepted


Kic offers

KIC Offers

  • $50 Mail-in rebate on all KIC Phones

  • 10% Bonus on all KIC Prepaid Airtime

    • Customers who activate a new KIC Prepaid account or refill their current account receive an automatic 10% airtime bonus

    • Effective 4/1 – 6/30/04

    • Offer not available in Western Union locations


Accessories

Accessories

  • “Safety Bundle” for $39.99

    • Vehicle Power Charger

    • Handsfree Earbud

    • 2 Cell Boost Batteries

    • 60-day Free Trial of Roadside Assistance


Additional offers

Additional Offers

  • Roadside Assistance

    • 60-day Free Trial

    • $2.99/month after 60-day free trial

  • Voice Connect

    • 30-day Free Trial

    • $4.99 after the initial 30-day trial


Contract renewal program

Contract Renewal Program

  • Handset Upgrade

    • Qualifications

      • LTV (Lifetime Value) 2-5

      • Greater than $20.00 ARPU over last three months

    • Offers (all require 2-year service agreement)

      • Siemens A56 – FREE at point of sale

      • Motorola T720 - $49.99 after $50 MIR

      • Motorola V400 - $149.99 after $50 MIR

  • Airtime Offer

    • One month FREE access with a 1-year service agreement


E store telesales offers

E-Store & Telesales Offers

  • E-Store ON-LINE ONLY

    • 25% off all handsets

    • Samsung X427 for free after $50 MIR

  • Telesales

    • Motorola V400 – Save $150 after $50 MIR

    • Nokia 3595 - $19.99 (no rebate)

    • Requires 2-year agreement

  • Free shipping in both E-Store and Telesales

  • These offers will be supported in Direct Mail and E-mail campaigns to both Consumer and Small Business prospects


Print advertising

Print Advertising

  • New Print Ads run beginning 4/5


New april rate plan brochures

NEW! April Rate Plan Brochures

  • WHAT’s NEW?

  • UNLIMITED Mobile to Mobile (Nation GSM only)

  • UNLIMITED Mobile to Mobile/$19.99 (Region)

  • Updated Maps

  • MEdia panel

  • Smart Solutions panel


New panels

New Panels

MEdia

Smart Solutions


Grand opening sale

Grand Opening Sale

March 28th – April 5th

  • Phone Sale

    • Motorola V400 for $99.99 with 2-year agreement, after $50 mail-in rebate

    • Nokia 3595 FREE with 2-year agreement

  • $50 Gift Card Mail-in Rebate

    • Customers who activate new service & sign a 2-year agreement can receive a $50 Cingular gift card by mail-in rebate

  • Free Vehicle Power Charger

    • Customers who activate new service & sign a 2-year agreement will receive a free Vehicle Power Charger


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