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Year-end Fundraising Campaign. YTD Contributed Income Metrics. Overall Contributed income: FY14: $1,033,866 FY13: $947,101 # of $500 and above gifts: FY14: 156 FY13: 147. Year-end Fundraising Campaign Key Components. State of the Everglades Report Holiday Website and Online Push

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ytd contributed income metrics
YTD Contributed Income Metrics
  • Overall Contributed income:
    • FY14: $1,033,866
    • FY13: $947,101
  • # of $500 and above gifts:
    • FY14: 156
    • FY13: 147
year end fundraising campaign key components
Year-end Fundraising CampaignKey Components
  • State of the Everglades Report
  • Holiday Website and Online Push
  • Naturalist/Annual Report
  • Corkscrew Update
  • Statewide Direct Mail Campaign
  • Various Center/Program Direct Mail Campaigns
highlights feedback
Highlights & Feedback
  • What worked?
  • What are opportunities for improvement?
  • What should we do differently this spring?
state of the everglades report
State of the Everglades Report
  • FY13: $19,570 from

41 donors(includes

major gift of $10K)

  • FY14: $8,775 from 39 donors
winter naturalist
Winter Naturalist
  • FY14: $7,135 from

49 donors

  • FY13: $2,634 from

41 donors

corkscrew update friends program
Corkscrew Update – Friends Program
  • FY14: $34,700 from

158 donors (includes

major gifts of $10K and $5K)

  • FY13: $13,975 from

138 donors

holiday appeal
Holiday Appeal
  • FY14: $5,225 from

71 donors (does

not include online responses)

  • FY13: $7,040 from

113 donors

slide11

End of Year Facebook/Social Media Post

Posted throughout the month of December on Facebook/Twitter/Pinterest/Google+

givetoaudubonflorida org online giving in dec
GivetoAudubonFlorida.orgOnline giving in Dec
  • FY14: 181 gifts/ $35,307 (does not include board giving)
  • FY13: 142 gifts/$13,708
  • FY12: 108 gifts/$13,500
slide13

Email 1- Dec. 9

Sent to 29,142 people

16.95% open rate

1.11% click rate

slide14

Email 2 – Dec. 12 (variations sent multiple times)

Sent to 29,375 people

15.77% open rate

1.52% click rate

Email 3 – Dec. 19

Sent to 29,330 people

16.09% open rate

1.52% click rate

Email 4 – Dec. 24

Sent to 29,259 people

13.33% open rate

.64% click rate

slide15

New Year’s Eve Email

Sent to 29,198 people

12.22% open rate

.32% click rate

questions comments concerns
Questions, Comments, Concerns
  • What worked?
  • What are opportunities for improvement?
  • What should we do differently this spring?
media campaign

Media Campaign

Audubon/Pew Fins and FeathersReport

slide19

Audubon/Pew Report

14 media hits, including 2 NPR/public radio stories that were syndicated throughout the state.

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