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The Broadcasting Environment and CBC/Radio-Canada’s Audience Performance. Prepared for Hubert T. Lacroix’s Appearance Before the Heritage Committee on April 27, 2009 Ottawa. Table of Contents. Overview of the Broadcasting Industry Financing the Broadcasting Industry

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The broadcasting environment and cbc radio canada s audience performance

The Broadcasting Environment and CBC/Radio-Canada’s Audience Performance

Prepared for Hubert T. Lacroix’s Appearance Before the Heritage Committee on April 27, 2009

Ottawa


Table of Contents Audience Performance

  • Overview of the Broadcasting Industry

  • Financing the Broadcasting Industry

  • The English-Language TV Market

  • The Francophone TV Market

  • Emerging Technologies in the Video World

  • CBC Radio’s Audience Performance

  • Radio-Canada’s Audience Performance

  • Emerging Technologies in the Audio World

  • Internet

  • What the Public Says


1 Audience Performance

Overview of the Broadcasting Industry


1. Overview of the Broadcasting Industry Audience Performance

A $14.2 Billion Dollar Industry

  • A mixed private/public system

  • Employing some 53,000 Canadians

  • Main sectors of activity include:

    • Television

    • Radio

    • Distribution (Cable & Satellite)

Source: CRTC*$2B of TV distribution revenue is paid to specialty TV broadcasters

Source: CBC/Radio-Canada Annual Report 2007-08, Staff at March/09


1. Overview of the Broadcasting Industry Audience Performance

Television: The Key Players

  • Operating revenues totaling over $6.0 billion

  • 22,000 employees

  • Main players:

    • CTVglobemedia

    • CBC/Radio-Canada

    • CanWest

    • Astral

    • Corus

    • Quebecor

    • Rogers

Source: Private estimates based on CRTC Broadcast Policy Monitoring Report 2008, CBC/Radio-Canada Annual Return to CRTC


There has been an explosion of choice

1. Overview of the Broadcasting Industry Audience Performance

There Has Been an Explosion of Choice

438

349

282

Source: Nielsen Media Research, BBM


1. Overview of the Broadcasting Industry Audience Performance

With Ownership Concentrated in Few Hands

$5 Billion in Mega Mergers Approved in 2007

French Television

English Television

Based on 2007 Television Revenues (excludes CBC/Radio-Canada appropriation)


1. Overview of the Broadcasting Industry Audience Performance

Usage of TV Has Remained Strong, Despite the Growth of the Internet

Weekly Per Capita Hours of Viewing to Television

All Persons 2+, 1987-1988 to 2007-2008

Source: BBM, Nielsen Media Research, Statistics CanadaAs of 2004-05, data are the results of a fusion of Mark II and PPM data. This has inflated per capita viewing over previous years


1. Overview of the Broadcasting Industry Audience Performance

Radio: Providing the Local Connection

  • Operating revenues totaling $1.8 billion

  • Main players:

    • CBC/Radio-Canada

    • Astral

    • New Cap

    • Corus

    • Rogers

    • CTVglobemedia (CHUM)

Source: 2007 Broadcast Policy Monitoring Report


Deregulation has led to growth

1. Overview of the Broadcasting Industry Audience Performance

Deregulation Has Led to Growth

Total Revenues and PBIT Margin of Private Radio

Radio Deregulated


1. Overview of the Broadcasting Industry Audience Performance

And a Highly Concentrated Industry

Which Became More so With Astral’s $1.1 Billion Purchase of Standard Radio (September 2007)

Private Radio

BEFORE

Private Radio

AFTER

Based on 2006 Total Radio Revenues

Based on 2007 Total Radio Revenues


1. Overview of the Broadcasting Industry Audience Performance

There Has Been Some Slippage in the Usage of Radio

Weekly Per Capita Hours Of Listening To Radio

All Persons 12+, 1987 to 2008

Source: BBM (Fall Sweeps)


1. Overview of the Broadcasting Industry Audience Performance

Distribution: 90% of Canadians Pay for TV

Source: Nielsen Media Research, BBM


5 Companies Account for 90% of Subscribers Audience Performance

1. Overview of the Broadcasting Industry

  • Now the largest segment of the broadcasting industry

  • A $6.1 billion dollar industry

  • Major players:

    • Rogers

    • Vidéotron

    • Bell TV

    • Shaw / Star Choice

    • Cogeco


Financing the broadcasting industry

Financing the Broadcasting Industry Audience Performance

2


2. Financing the Broadcasting Industry Audience Performance

How Is the Industry Financed

  • Subscription revenues are now, by far, the most important source

  • The various sectors rely on different revenue sources

  • Note, this does not include the contribution of CTF and Tax Credits

Source :Statistics Canada 2007


2. Financing the Broadcasting Industry Audience Performance

Advertising on Conventional Television Is Flat and Expected to Decline

Source: TV Basics (1996-2007); CRTC (2008) and TD Newcrest forecast (as of January 2009)


However the current economic crisis has hit conventional broadcasters particularly hard

2. Financing the Broadcasting Industry Audience Performance

However, the Current Economic Crisis Has Hit Conventional Broadcasters Particularly Hard

Growth of Conventional TV Advertising (Broadcast Year-to-Date Change vs Prior Year)

10.0%

Broadcast Year 2008

Broadcast Year 2009 (YTD)

8.0%

Conventional TV advertising struggled to grow in 2008 …

6.0%

4.0%

2.0%

0.0%

… and dropped precipitously when the economic crisis hit.

-2.0%

-4.0%

-6.0%

-8.0%

Jul-08

Jan-08

Jun-08

Jan-09

Apr-08

Feb-08

Mar-08

Feb-09

Oct-07

Nov-07

Oct-08

Nov-08

Sep-07

Dec-07

Aug-08

Sep-08

Dec-08

May-08

Source: TVB TSS Advertising Tracking Reports (Released April 2009 with broadcast (Sep. - Aug.) year to date (YTD) February 2009 results)


Advertising: An Important Part of Our Funding Audience Performance

2. Financing the Broadcasting Industry

Revenues and operating sources of funds - CBC|Radio-Canada 2007-2008 (millions of dollars)


But Our Advertising Revenue Has Weakened Audience Performance

2. Financing the Broadcasting Industry

  • Advertising is vital to the operations of our television networks

    • It represents 50% of CBC Television’s budget and 40% of Télévision de Radio-Canada’s

  • And like other conventional broadcasters, CBC/Radio-Canada’s advertising revenue has weakened

CBC|Radio-Canada’s Advertising Revenues: 1990-2008(Dollars in millions and in 2008 constant dollars)


2. Financing the Broadcasting Industry Audience Performance

… While Our Appropriation Has Remained Flat for Many Years

  • Our government appropriation has declined by almost $400 M since 1990

CBC|Radio-Canada’s Parliamentary Appropriation: 1990-2008(Dollars in millions and in 2008 constant dollars)


The english language tv market

The English-Language TV Market Audience Performance

3


Almost three fifths of all viewing occurs within the digital universe

3. The English-Language TV Market Audience Performance

Almost Three-Fifths of All Viewing Occurs Within the Digital Universe

Distribution Of Viewing to English TV by Viewing Environment

Monday-Sunday, 24 Hours

%

DTH (Satellite)

24.3%

Digital Cable

58.2%

Analogue Cable

Off-Air

September to August

Source: BBM Nielsen


Those with the most choice watch more tv

3. The English-Language TV Market Audience Performance

Those With the Most Choice Watch More TV

Weekly Per Capita Hours of Viewing to Television by Environment

ANGLOPHONES

September 2007 to August 2008

Source: BBM Nielsen


And they enjoy a multitude of programming choices

3. The English-Language TV Market Audience Performance

And They Enjoy a Multitude of Programming Choices

A LOOK AT FRAGMENTATION

Share of Viewing to English TV

All Day (24 Hours)

%

September 2007 to August 2008Source: BBM Nielsen


But these choices don t emanate from diverse ownership

3. The English-Language TV Market Audience Performance

CBC

US TV

(Conv. & Spec.)

5%

CTVglobemedia (Conv. & Spec.)

23%

28%

Other Cdn TV (Conv. & Spec.)

14%

18%

5%

6%

Astral Media (eng.)

CanWest

(Con. & Spec.)

Rogers

But These Choices Don’t Emanate from Diverse Ownership

Share of Viewing to English TV

All Day, 24 Hours

%

August 27, 2007 to August 31, 2008

Source: BBM Nielsen


Increased viewing to specialty pay has impacted viewing to conventional tv

3. The English-Language TV Market Audience Performance

Increased Viewing to Specialty/Pay Has Impacted Viewing to Conventional TV

Share of Viewing to English-language TV Station Groups, Prime Time (7 p.m. to 11 p.m.)

%

CBC*

CBC*

CTV

CTV

Global

Global

Other Canadian Conventional

Other Canadian

Conventional

Specialty/Pay

Specialty/Pay

US Conventional

US Conventional

* Excluding Affiliates in own time Source: BBM Nielsen


Top us programming remains the most popular

3. The English-Language TV Market Audience Performance

Top US Programming Remains the Most Popular

Top 10 Series on English TV2007-2008 TV Season

RANK

1

2

3

4

5

6

7

8

9

10

NETWORK

CTV

CTV

Global

Global

CTV

Global

CTV

CTV

CTV

CTV

PROGRAM

American Idol 7 – Performance

American Idol 7 –Results

Survivor: China

House

Grey’s Anatomy

C.S.I. Miami

C.S.I (Thursday)

Desperate Housewives

C.S.I (Monday)

Dancing With The Stars 5 - Performance

AMA

2,521,000

2,340,000

2,194,000

2,075,000

2,015,000

1,967,000

1,958,000

1,910,000

1,897,000

1,894,000

Note: Prime time shows only, August 2007 to April 2008.

Excludes CTV’s Canadian Idol which ended in mid September.Source: BBM Nielsen


Cbc television remains the home of canadian content

3. The English-Language TV Market Audience Performance

CBC Television Remains the Home of Canadian Content

English Conventional TV & Canadian Programming

Prime Time

%

‘September 2007 to August 2008’

Source: BBM Nielsen


Top 20 canadian drama comedy series

And the Network Airing the Most Popular Canadian Drama/Comedy Series

3. The English-Language TV Market

Top 20 Canadian Drama/Comedy Series

RANK

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

NETWORK

CTV

CBC

CBC

CBC

CBC

CTV

CBC

CBC

CBC

Global

CBC

CBC

CTV

CBC

CTV

CBC

CBC

CBC

CBC

CTV

AMA

1,234,000

826,000

740,000

710,000

686,000

652,000

636,000

598,000

590,000

572,000

553,000

546,000

495,000

452,000

432,000

430,000

424,000

400,000

392,000

373,000

PROGRAM

Corner Gas (Monday, 8 p.m.)

Little Mosque (Tuesday, 8:30 p.m.)

Just for Laughs (Sunday, 8 p.m.)

Rick Mercer Report (Tuesday, 8 p.m.)

Little Mosque (Wednesday, 8 p.m.)

Robson Arms (Monday to Wednesday, 8:30 p.m.)

The Tudors (Tuesday, 9 p.m.)

The Border (Monday, 9 p.m.)

Air Farce Live (Friday, 8 p.m.)

The Guard (Tuesday, 10 p.m.)

This Hour Has 22 Minutes (Tuesday, 8:30 p.m.)

Rick Mercer Report (Friday, 8:30 p.m.)

Corner Gas (Tuesday, 8:30 p.m.)

Sophie (Wednesday,8:30 p.m.)

Degrassi : Next Generation (Monday, 7:30 p.m.)

Halifax Comedy Fest (Monday, 8:30)

Winnipeg Comedy Fest (Monday, 8 p.m.)

Halifax Comedy Fest (Tuesday, 9 p.m.)

Heartland (Sunday, 7 p.m.)

Instant Star (Tuesday and Sunday, 8:30 p.m.)

Note: Prime time shows only, August 27, 2007 to April 6, 2008.Source: BBM Nielsen


Cbc television s reliance on analogue cable and off air viewing has declined

3. The English-Language TV Market Drama/Comedy Series

CBC Television’s Reliance on Analogue Cable and Off-Air Viewing Has Declined

Distribution of Viewing to CBC Television by Viewing Environment

Monday-Sunday, 24 Hours

%

DTH

Digital Cable

Analogue Cable

Off-Air

September to August

Source: BBM Nielsen


The francophone tv market

The Francophone TV Market Drama/Comedy Series

4


The francophone digital universe now accounts for 57 7 of all viewing

4. The Francophone TV Market Drama/Comedy Series

The Francophone Digital Universe Now Accounts for 57.7% of All Viewing

Distribution of Viewing Among Francophones by Viewing Environment

Monday - Sunday, 24 Hours

%

DTH

37.6%

Digital

Cable

57.7%

Analogue Cable

Off-Air

September to August

Source: BBM (Quebec Only)


But off air viewers still watch more than 20 hours of tv each week

4. The Francophone TV Market Drama/Comedy Series

But Off-Air Viewers Still Watch More Than 20 Hours of TV Each Week

Weekly Per Capita Hours of Viewing to Television by Environment

FRANCOPHONES in QUEBEC

September 2007 to August 2008

%

Source: BBM


And they have a plethora of french and english services from which to choose

4. The Francophone TV Market Drama/Comedy Series

And They Have a Plethora of French and English Services from Which to Choose

A LOOK AT FRAGMENTATION

Share of Francophone TV Viewing in Quebec

All Day (24 Hours)

%

September 2007 to August 2008Source: BBM


But two companies control more than half of these services

4. The Francophone TV Market Drama/Comedy Series

But Two Companies Control More Than Half of These Services

Share of Francophone Viewing Television among Ownership

All Day, 24 Hours

%

English TV

Radio-Canada

6%

Other French Cdn TV

14%

14%

Quebecor (Conv. & Spec.)

29%

25%

Astral Media (fr.)

8%

3%

Télé-Québec

Remstar

August 27, 2007 to August 31, 2008Source: BBM Nielsen


All conventional networks have lost ground to specialty services

4. The Francophone TV Market Drama/Comedy Series

All Conventional Networks Have Lost Ground to Specialty Services

Share of Francophone TV Viewing in Quebec, Prime Time (7 p.m. to 11 p.m.)

%

Radio- Canada

Radio- Canada

TVA

TVA

TQS

TQS

Télé-Québec

Télé-Québec

Specialty/Cable

Specialty/Cable

English Stations

English Stations

Other

Other

‘September to August’Source: BBM PPM 2004-2005 TO 2007-2008


Radio canada s reliance on off air viewers has declined significantly

4. The Francophone TV Market Drama/Comedy Series

Radio-Canada’s Reliance on Off-Air Viewers Has Declined Significantly

Distribution of Télévision de Radio-Canada Viewing by Environment

Monday - Sunday, 24 Hours

%

DTH

30.7%

51.9%

Digital cable

Analogue Cable

Note : Radio-Canada is less reliant on off-air viewers than CBC TV

Off-Air

September to August

Source: BBM Quebec Francophones


Radio canada is the leader when it comes to canadian programming

4. The Francophone TV Market Drama/Comedy Series

Radio-Canada Is the Leader When It Comesto Canadian Programming

French-Languages TV Stations and Canadian Programming

Prime Time

%

‘September 2007 to August 2008’Source: BBM


But is not the only one to offer series that are appreciated by francophones

4. The Francophone TV Market Drama/Comedy Series

AMA

1,343,000

991,000

942,000

912,000

857,000

849,000

813,000

761,000

751,000

743,000

692,000

691,000

633,000

630,000

622,000

592,000

583,000

505,000

504,000

503,000

RANK

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

PROGRAM

Les Lavigueur, la vraie histoire

Les Boys

Annie et ses hommes

Les Sœurs Elliot

Taxi 0-22

Les étés d’Anaïs

Destinées

L’Auberge du chien noir

La Promesse

Nos étés

KM/H

Providence

Histoire de filles

Belle-Baie

Le Négociateur

Rumeurs

Casino

Virginie

C.A.

Le cœur a ses raisons

NETWORK

RC

RC

TVA

TVA

TVA

TVA

TVA

RC

TVA

TVA

TVA

RC

TVA

RC

TVA

RC

RC

RC

RC

TVA

But Is Not the Only One to Offer Series That Are Appreciated by Francophones

Top 20 Drama/Comedy Series on French-Language Television

Note: Prime time shows only, August 27, 2007 to April 6, 2008.

Source : BBM


Emerging technologies in the video world

Emerging Technologies in Drama/Comedy Seriesthe Video World

5


New ways of accessing video content

5. Emerging Technologies in the Video World Drama/Comedy Series

New Ways of Accessing Video Content

  • Technological advancements over the past ten years have given rise to a variety of new platforms for consumers to receive and view video programming, including video-on-demand (VOD), personal video recorders (PVRs), Internet streaming and Internet downloading.

  • These new platforms and technologies have affected the video opportunities available to Canadians in three key ways.

    • They significantly expanded where consumers can receive and watch video programming.

    • All of these new platforms, with the exception of some forms of Internet streaming, can be characterized as on-demand services which free viewers from the rigidity of program schedules.

    • Some new platforms provide video in a significantly different format from traditional television.


More video programming available over more distribution platforms

5. Emerging Technologies in the Video World Drama/Comedy Series

More Video Programming Available Over More Distribution Platforms

Illustration of Multi-platform Growth – Video

  • 1995

  • TV Distribution

  • Over-the-air TV

  • Analogue Cable

  • Personalization

  • VCR

  • Specialty TV

  • Pay TV

  • 2008

  • TV Distribution

  • Over-the-air TV

  • Analogue Cable

  • Digital Cable

  • DTH Satellite

  • Wireless Cable (MDS)

  • IPTV

  • Internet

  • Personalization

  • VCR

  • Specialty TV

  • Pay TV

  • DVD Player

  • PPV

  • PVR

  • VOD

  • Video Downloads

  • Video Streaming

  • Portable

  • DVD Player

  • Digital Video Player

  • Mobile Phone

  • Laptop Computer


Ownership and usage of some of the new video devices is low

5. Emerging Technologies in the Video World Drama/Comedy Series

Ownership and Usage of Some of the New Video Devices Is Low

Trends in the Penetration and Usage of Video Technologies

Among Canadian Adults

Source : CBC/Radio-Canada's MTM, 2008


But acceptance of these new on demand tools is higher among those aged 18 34

5. Emerging Technologies in the Video World Drama/Comedy Series

But Acceptance of These New ‘On-Demand’ Tools Is Higher Among Those Aged 18-34

Penetration and Usage of New Video Technologies

Among Anglophone and Francophone Age Groups

Source : CBC/Radio-Canada's MTM, 2008


Cbc radio s audience performance

CBC Radio’s Audience Performance Drama/Comedy Series

6


Cbc radio weekly usage maintained despite overall decline in radio usage

6. CBC Radio’s Audience Performance Drama/Comedy Series

CBC Radio Weekly Usage Maintained Despite Overall Decline in Radio Usage

* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005. Source: BBM


Audience shares for cbc radio s have remained at historic levels

6. CBC Radio’s Audience Performance Drama/Comedy Series

Audience Shares for CBC Radio’s Have Remained at Historic Levels

14.1

13.1

13.4

13.3

13.0

13.0

12.7

12.8

12.6

12.4

12.3

12.2

12.2

11.5

8.9

Base: Anglophones who listened in CBC areas

* The lock-out of CMG employees affected 6 out of the 8 weeks measured during S4 2005.

Source: BBM


Cbc radio one ranks in top 3 in 9 out of 10 markets

6. CBC Radio’s Audience Performance Drama/Comedy Series

CBC Radio One: Ranks in Top 3 in 9 Out of 10 Markets

The Share of 12+ Listening Captured by

Stations

BBM S4 2008

Morning show runs from 6 a.m.-9 a.m. in Newfoundland & Labrador



Radio de radio canada increased usage since 2001

7. Radio de Radio-Canada’s Audience Performance Drama/Comedy Series

Radio de Radio-Canada: Increased Usage Since 2001

* Labour dispute affected 3 ½ out of the 8 weeks measured

** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Source: BBM


And audience shares have nearly doubled in the past six years

7. Radio de Radio-Canada’s Audience Performance Drama/Comedy Series

And Audience Shares Have Nearly Doubled in the Past Six Years

20.0

19.8

19.4

16.5

16.7

16.3

15.6

15.7

15.3

15.2

14.7

13.7

12.4

11.1

10.8

* Labour dispute affected 3 ½ out of the 8 weeks measured

** The lock-out of CMG employees, outside of Quebec and Moncton, affected 6 out of the 8 weeks measured. Base: French Radio Listening Among Francophones in SRC Areas Source: BBM


Weekday morning shares demonstrate the value of local programming

7. Radio de Radio-Canada’s Audience Performance Drama/Comedy Series

Weekday Morning Shares Demonstrate the Value of Local Programming

The Share of 12+ Listening Captured by Individual Stations

BBM S4 2008


Emerging technologies in the audio world

Emerging Technologies in the Drama/Comedy SeriesAudio World

8


New ways of accessing audio content

8. Emerging Technologies in the Audio world Drama/Comedy Series

New Ways of Accessing Audio Content

  • Numerous new ways of accessing audio content have become available in Canada.

  • These new audio platforms provide consumers with increased choice in terms of where, how and when audio services can be received.

  • The new audio platforms have met with varying degrees of acceptance by the public.


And they present a challenge to traditional radio

8. Emerging Technologies in the Audio world Drama/Comedy Series

And They Present a Challenge to Traditional Radio

Illustration of Multi-platform Growth – Audio

  • 1995

  • Distribution

  • Radio

  • On-Demand

  • Tapes

  • CDs

  • Portable

  • Walkman

  • 2008

  • Distribution

  • Radio

  • Internet

  • Satellite Radio

  • On-Demand

  • CDs

  • Music Downloads

  • Streaming Audio

  • Podcasting

  • Portable

  • Walkman

  • Digital Audio Player

  • Mobile Phone


Use of audio technologies among anglophones and francophones is different

8. Emerging Technologies in the Audio world Drama/Comedy Series

Use of Audio Technologies Among Anglophones and Francophones Is Different

Trends in the Penetration and Usage of Audio Technologies

Among Canadian Adults

Source : CBC/Radio-Canada MTM, 2008


Acceptance of these new technologies is higher among younger canadians

8. Emerging Technologies in the Audio world Drama/Comedy Series

Acceptance of These New Technologies Is Higher Among Younger Canadians

Penetration and Usage of New Audio Technologies

Among Anglophone and Francophone Age Groups

Source : CBC/Radio-Canada MTM, 2008


Internet

Internet Drama/Comedy Series

9


Broadband internet has entered the mainstream

9. Internet Drama/Comedy Series

Broadband Internet Has Entered the Mainstream

Home Internet Connection

%

ANGLOPHONES 18+

FRANCOPHONES 18+

Total

82%

Total

73%

* Broadband and dial-up do not equal total home Internet connections because some respondents refused or don’t know what type of Internet connection they have Source: MTM 2008


But weekly time spent with the internet still lags tv and radio

9. Internet Drama/Comedy Series

But Weekly Time Spent With the Internet Still Lags TV and Radio

Weekly Per Capita Usage of Internet, Television and Radio

Hours/Week

ANGLOPHONES

FRANCOPHONES

Source: MTM 2008 (Internet), NMR and PPM 2008-2009 (STD September to December) (TV), BBM S4 2008 (Radio)


Cbc ca among the leaders in news and information

9. Internet Drama/Comedy Series

CBC.ca: Among the Leaders in News and Information

Source: comScore Media Metrix

(English Canada)


Radio canada ca 2nd most popular in news and information

9. Internet Drama/Comedy Series

Radio-Canada.ca: 2nd Most Popular in News and Information

Source: comScore Media Metrix

(French Canada)


What the public says

What the Public Says Drama/Comedy Series

10


Our measures of value

10. What the Public Says Drama/Comedy Series

Our Measures of Value

  • Since 2001, the following indicators of performance have been measured:

    • Satisfaction “I am satisfied with the programming on CBC/Radio-Canada Television/Radio.”

    • Essential “It is essential that CBC/Radio-Canada Television/Radio is available to Canadians.”

    • Distinctiveness “CBC/Radio-Canada Television/Radio has programs that aren’t on any other television/radio station.”

    • News Credibility “You can trust news and information on CBC/Radio-Canada Television/Radio.”

    • Comprehensive “You can count on CBC/Radio-Canada Television/Radio to give you complete news coverage.”


In 2008 9 in 10 canadians supported cbc radio canada on all indicators

10. What the Public Says Drama/Comedy Series

In 2008, 9 in 10 Canadians Supported CBC/Radio-Canada on All Indicators

Corporate Performance Indicators for ALL CBC/RADIO-CANADA TV/RADIO SERVICES

Among all Canadians 18+

%

In terms of:

Source: QRS 2008


And over 8 in 10 canadians tune to at least one of our services each month

10. What the Public Says Drama/Comedy Series

And Over 8 in 10 Canadians Tune to at Least One of Our Services Each Month

Past Month Usage of CBC/RADIO-CANADA SERVICES

Among all Canadians 18+

%

Source: QRS 2008


Cbc radio canada is a vital part of canadian culture

10. What the Public Says Drama/Comedy Series

CBC/Radio-Canada Is a Vital Part of Canadian Culture

Corporate Image Ratings

CBC/Radio-Canada is a vital

part of Canadian culture

You can trust CBC/Radio-Canada

CBC/Radio-Canada is an organization that delivers the

highest quality services for the resources it has available

CBC/Radio-Canada brings Canadians together as a country

CBC/Radio-Canada is in touch with ordinary people

CBC/Radio-Canada is innovative, always looking for new programs and ideas to deliver services

CBC/Radio-Canada pays attention to what the publicthinks about its programs and services

CBC/Radio-Canada ensures that the funds available to them

are used to best reflect the needs and interests of Canadians

Source: Public Support Survey, TNS, April 2006


With its mandate continuing to be important to canadians

10. What the Public Says Drama/Comedy Series

With Its Mandate Continuing to Be Important to Canadians

Mandate Importance Ratings

Providing in-depth News andInformation from a Canadian perspective

Providing News and Information that people can trust

Providing Television and Radio services which are

available to people living in all parts of Canada

Promoting our culture and identity

Serving the needs and interests

of each region of the country

Entertaining people

Providing programs of interest to

many different groups of people

Reflecting the multicultural nature of Canada

Helping people from all parts of

Canada understand each other better

Offering high quality, distinctive Canadian programming

Source: Public Support Survey, TNS, April 2006


And canadians believe cbc radio canada is delivering on its mandate

10. What the Public Says Drama/Comedy Series

And Canadians Believe CBC/Radio-Canada Is Delivering on Its Mandate

Corporate Performance Ratings

Providing in-depth News andInformation from a Canadian perspective

Providing News and Information that people can trust

Providing Television and Radio services which are

available to people living in all parts of Canada

Promoting our culture and identity

Reflecting the multicultural nature of Canada

Providing programs of interest to

many different groups of people

Entertaining people

Serving the needs and interests

of each region of the country

Helping people from all parts of

Canada understand each other better

Offering high quality, distinctive Canadian programming

Source: Public Support Survey, TNS, April 2006


Cbc radio canada represents good value for the funding it receives

10. What the Public Says Drama/Comedy Series

CBC/Radio-Canada Represents Good Value for the Funding It Receives

Perceived Value For Money Of CBC/Radio-Canada Funding

Source: Public Support Survey, TNS, April 2006


But it is poorly funded compared to other public broadcasters

10. What the Public Says Drama/Comedy Series

But It Is Poorly Funded Compared to Other Public Broadcasters

Per Capita Public Funding for Public Broadcasters

2007*

Average = 76

C$ per inhabitant

* Data for 2007 fiscal year unless indicated otherwise. ** Figures for Spain include an estimate for the public broadcasters of the autonomous regions.

Source: Nordicity Group Ltd. Public funding data obtained from various sources; Exchange rates from Bank of Canada. Population data from Population Reference Bureau.


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