Chapter 6   Managing Production Lines and Brands

Chapter 6 Managing Production Lines and Brands PowerPoint PPT Presentation


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1.new-product development. What is new product?Major stages in new product development. What is new product?. Original productsProduct improvementsProduct modificationsNew brands that the firm develops through its own research and development efforts. Major stages in new product development. Ide

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Chapter 6 Managing Production Lines and Brands

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