A typical model of distinguished entrepreneurial acumen, Edmond Masjedi has always stood by his convictions and has reaped amazing rewards by following his instincts.\n
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A typical model of distinguished entrepreneurial acumen, Edmond Masjedi has always stood by
his convictions and has reaped amazing rewards by following his instincts. Sometimes, people
who are outrageously gritty tend to give in to their qualms and are easily taken aback by their
own fears. It is only a handful few who go ahead and seize the opportunity and subsequently
make it count. Every time one reflects on the achievements of Masjedi, they may wonder what
urged this man to venture into an uncharted territory. On asking him, one would understand
that he carries relentless drive to excellence and was always eager to see how a foray into a
new territory would come off.
How It All Started
One day, Edmond Masjedi was asked by his wife to prepare a special dessert for her. He tried to
put it together using different ingredients but to no avail. Eventually, he decided to mix a small
proportion of alcohol to ice creams. Although he intended to add a little kick to the whole
flavor, little did he know that a business idea would grow out of it.
Masjedi Laid His Own Path to Success
Edmond Masjedi is the brain behind SnoBar, alcohol-infused pop-ups, and ice creams. Once his
homemade trials became a hit, he partnered up with chefs and mixologists to work out the
taste, texture, and alcohol content. Finally, he came up with an extensive assortment of flavors,
ranging from Brandy Alexander to grasshopper to Pink Squirrel. Every day, people queue up
outside his parlor to gorge their taste buds on the lip-smacking selection of desserts.
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