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Common Trouble Spots

Common Trouble Spots. Keeping content fresh with ongoing improvement Maintaining interest and involvement from editorial teams Managing demands of sales Changing market demands Integration with other online/print products. Sales. Buy in and training Compensation/incentive structure

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Common Trouble Spots

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  1. Common Trouble Spots • Keeping content fresh with ongoing improvement • Maintaining interest and involvement from editorial teams • Managing demands of sales • Changing market demands • Integration with other online/print products

  2. Sales • Buy in and training • Compensation/incentive structure • Accountability • Protect your production and editorial teams! • Managing sales demand against your model • Selling the value of education and then…lead generation in the marketplace

  3. Demo Core presentation for internal training Multiple Product Sheets Proposals & necessary personalization Contract Console development Website Comp list promotions Internal company communications Press releases Contest entries Statistic sheets Marketing Essentials

  4. Marketing Promotions • Analyze options • E-Mail lists* • eNewsletter promotions* • Company websites & dedicated website • Print • Viral marketing • Associations • Partners – content & promotional

  5. Start-up Infrastructure Start-up Staffing for PCMagCast • Business leader • Outsourced editorial • Outsourced Production Second Tier Staffing • Business leader • Editorial Director • Salesperson • Producer

  6. Business Leader Executive Director of Production Production Manager Marketing Manager 5 Producers 3-4 Dedicated Salespeople Editorial Director Custom Editorial Director Outsourced Content people Matured Model – Staffing

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