What is InRiver PIM?

1. What is InRiver PIM? Robert Scholten Estrix

2. Control your product information enable the power of multi-channel publishing

3. PIM definition PIM is a software product category and enterprise initiative for collecting, authoring, rationalizing, and publishing or syndicating product information across multiple internal systems and exposing it externally. PIM includes tools for managing workflows, user permissions, and other controls to direct processes related to the product information.  PIM typically takes product information from multiple internal systems and augments it with additional marketing and branding attributes that other enterprise applications like ERP systems don’t capture.

4. Testimonials inRiver PiM has given us higher information quality and a more efficient product workflow. This have helped us reduce cost and given us a good opportunity and flexibility to expand our business In the future. We would never been able to maintain so many websites with product information and use the same organisation without inRiver PIM! New Wave Group Haléns, mailorder company Estrix has done a quick, fast and professional implementation at Bauwerk. Today we have reduced the lead times significant when publishing our product on the web. The system is user friendly which makes the organisation quick to adopt and work with the system. The lead time for publishing is much faster now and we are also sure that the information is correct which is a big benefit. Manfred LüthiHead of IT at Bauwerk Parkett AG.

5. What is product information?

6. What are Channels?

7. More channels… • Catalogues • Price Lists • Product leaflets • Technical Documentation • Image Banks • Checkout System • Retail Computers • Mobile phones • …..

8. Demands for PIM Demands • e-Channel • Has exploded in recent years. Increasingly important channel for reaching the right audience with the right offer. • Frequency • Companies communicate more frequently with customers. Higher demands more production of marketing materials. • More Markets • Every company continues to expand geographically. The same products are saleable in many countries & regions. • Multichanneling • Success to process the customers more channels increases the loyalty and profitability of customers. • Product Lifecycle • Product life cycles are becoming shorter and shorter. The outcome is more products to handle per unit time. • Demanding Customers • Customers expect more and more information about the products they are considering buying / bought New business, M&A, brands, etc

9. The Process

10. Product life cycle workflow InDesign CRM Websites, e-com, portals, etc. ERP Excel CRM Photo Text Translations Productsheet In assortment ERP Excel Out of assortment A product Feedback to prod. dev. A possible product PDM PLM PDM PLM Pre ERP A sketch Canvas Illustrator InDesign

11. Product Management • ERP information: • Information needed to complete a transaction. • Weight • Size • Price • Channel specific: • Manage all aspects of the channeling : • Web layout • e-Commerce • InDesign layout Supply Publish PIM Starts here.. • Market related information: • Information needed to sell a product. • Sales arguments • Translations • Images • Product description Enrich Release PCM starts here Channel planning/Assortments: Planning and grouping into the assortments to meet different requirements in different channels

12. Typical Marketing Process • Sourcing Translator Coordinator Editor • Product/Marketing Manager Photographer Supplier

13. Productivity • Time to market • Status on campaign • New markets • Naming images • No meta-tagging • Relations product - image • Batch upload • Softer fabric • Sharper nails • Harder helmets • Which product is next • Translate • New Product • Change images • New assortment • Campaign • Image quality • Tables • Heavy document • Assemble products • Plan catalogue layout Information InDesign • Graphical Profile • Social engagement • Web 2.0 • Interaction • Presentation Layout Web publishing System e-Commerce System Message • Transaction • Cross sell • New assortment • Segmentation • Offer/Campaign • Easy to find the right information • Not confusing – easier to make a decision to buy • Same message in all channels

14. The Solution

15. Standard scenario before PIM Marketing Product development IMAGES Suppliers Sales C:\My docs FILE SERVER ERP WCM

16. PIM Suite overview Manuals Point-of-sale Advertising Print Web E-mail CRM Product Development ERP Marketing Department PLM Photographeror Agency output rules metadata workflow database Continuous process

17. What does this mean? • PIM suite is an integrated part of your IT infrastructure • Integration between ERP, CRM and Exchange server is needed, to ensure future growth with the IT strategy • Solutions are generated modular, meaning that the PIM suite has an easy connection to all systems: • Web and e-com • Catalogue production (via inDesign) • PDF generating solutions (PDF lib, Pagemaker, etc) • Emailing services via CRM or Exchange, via for example PDF templates • Export and import (XML, XLS, etc) • In one sentense:PIM possibilites depends on the integration within the IT infrastructure and the needs of the organization. Each connection can be a modular system with their own input and output!

18. The Product as information carrier The product offering The process

19. PIM suite – ControlRoom, to work on the information during the life cycle

20. Clean & Lean Data model Product Item Resource File

21. Web based channels in one output MSN, Skype, Cell phone PIM Content management E-commerce Image bank Facebook, Linkedin, etc

22. Print based channels in one output 3. to use in InDesign 2. to one repository 4. to save 90% in catalogue production PIM 1. from database

23. ERP integration, one point of entry Product 1 in Movex Hardcopy print Product 1 in PIM (enrichment portal) digital