Cutting Edge Web Design and Development (Basic). By: Ejaz Ahmad Siddiqui. Design Theory. Lesson 2. Today’s Agenda. Follow-up of assignment Introduction to Design Theory Contents of a Great Web Design. Components of Great Web Design. Solid Layout Effective Typography
By: Ejaz Ahmad Siddiqui
Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication
Pale pink text on a pale blue background, might match your t-shirt, but it just doesn’t read well. Text exists to be read; make sure that it contrasts enough with the background to achieve that.
Size refer to the size of a type on a typographic scale
Different sizes of type, used consistently throughout your pages, will signal loud and clear to your readers the relative importance of your pages’ elements
Let your type breathe. Don’t be afraid to leave blank spaces in your pages. This negative or white space will help focus attention on the text—and it’s the text that speaks loudest, so let it be heard