Sustainable Tourism Study Tour
Download
1 / 14

7 th June – 13 th July 2008 Costa Rica, Canada, Europe, UK Eric Park - PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on

Sustainable Tourism Study Tour. NOT MfE policy. 7 th June – 13 th July 2008 Costa Rica, Canada, Europe, UK Eric Park Senior Operator, Tourism & Major Events Ministry for Environment. NOT MfE policy. Purpose

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' 7 th June – 13 th July 2008 Costa Rica, Canada, Europe, UK Eric Park' - edie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Sustainable Tourism Study Tour

NOT MfE policy

7th June – 13th July 2008

Costa Rica, Canada, Europe, UK

Eric Park

Senior Operator, Tourism & Major Events

Ministry for Environment


NOT MfE policy

Purpose

  • Attend 4th International Taskforce on Sustainable Tourism Development, UNEP meeting, Costa Rica

  • What our environmentally conscious markets want

  • What our competitors are doing to be sustainable


NOT MfE policy

Learning points

  • Principled approach – what you don’twant

  • Need a crisis?

  • We have competition – inspiring/education

  • Future markets/marketing

  • Growing public understanding

  • Major events


Principled approach

  • Whistler 2020 vision

  • 250 partners implement

  • 2/3 actions approved

  • No to big box development, fossil fuel based events, airport


Need a crisis
Need a crisis?

  • Highest de-forestation rate in world to largest percentage of land being preserved (Costa Rica 1940–1950 to 2008)

  • Growing up with acid rain, forests dying, Chernobyl fallout (Germany)

  • Golf course encroaching on wetlands remnants 28% (Whistler 1996)


German carbon offsetting brochure

Worst place in world to go for carbon emissions


We have competition
We have competition

  • Carbon Neutral Network - Costa Rica, Norway, Iceland and NZ

  • Scotland – Tourism Board Chairman’s aspiration/challenge

  • Inspiring guests to live differently once home – President, World Ecotourism Org


Competition inspiring education
Competition – inspiring/education

  • $NZ 5m/year into North Berwick community

  • More global reach from seabird.org (720,000 hits)


Future markets
Future markets?

  • TNZ  “life changing experience”

  • Germans

    • Dream dest. /furthest away place (S/FA)

    • Want to trust us (FA)

    • Deeper experience of country (S)

  • UK Travel Foundation

    • 60% UK outbound tours, 75% funded by cust. donations, Fed Tour Op - 5 years customers decide on sustainability


Marketing
Marketing

  • Inbound tourism operators (Rainforest Alliance)

    • educating customers

    • requiring of suppliers

  • German outbound operator

  • UNEP Green Travel Bridge

  • Scottish Green Travel Guide


Grow public understanding

Green passport www.unep.fr/greenpassport/

Greening hotels

UNEP CD Sowing the seeds of change

Green Ants –children painting to save $US 30m/year stream clean up – CR power co.


Major events
Major events

  • 1. Know what you want (2020)

  • 2. Start with principles & stick to them

  • 3. Strategic approach

    • Winter Olympics – $2m-$12m invested brings $10’s of millions Fed investment

    • 2 billion first dates (not milk while here) and

    • naming rights – media exposure


NOT MfE policy

Summary

  • NZ can take a principled approach – ecotourism can lead

  • See the looming crisis and act now

  • Growing public understanding

  • The world expects us to be inspiring - too



ad