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The acquisition and exploitation of technology

The acquisition and exploitation of technology. Draft the technology roadmap & Invest strategically. Acquisition of technology. Screening through technology auditing Valuation according to the value network in the perspective of whole product/service

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The acquisition and exploitation of technology

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  1. The acquisition and exploitation of technology Draft the technology roadmap & Invest strategically

  2. Acquisition of technology • Screening through technology auditing • Valuation according to the value network in the perspective of whole product/service • Prioritizing the relevance, transfer flexibility, competitive dynamics of technology • Determining the timing criteria and scheduling sequence • Selecting the modes of acquisition

  3. Methods of acquiring technology • Internal R&D process • Joint venture process • Outsourcing R&D • Technology licensing & transfer • Technology purchasing

  4. Factors influenced the acquisition mode • The relative technology power/position • The urgency of technology • The scale of investment/resource commitment • The stage of technology life cycle • The importance degree of technology

  5. Technology acquisition matrix High Low

  6. Exploitation of technology • Open the technology repository/patent shelf for market value • Leverage the complement assets of industry partners • Speed the technology diffusion for the dominant design (de facto) • Define and establish the industry standard (de jure)

  7. Exploitation modes • Internally integrated into the product development • Outsource manufacturing or marketing • New joint venture for applications • Technology licensing

  8. Factors influenced the exploitation mode • Relative market/industry position • Urgency of application (competition pressure) • Complementary requirements • The scale of investment • The stage in the TLC • The importance degree of technology • The unexpoitated potential of technology

  9. Technology exploitation matrix complements Scale of investment

  10. Technology creation through R&D • Fund/co-fund the private/public R&D center for basic researches • Search the distinguished technology landscape • Reach/touch the research center for technology awareness & license

  11. Stages of technology development • Basic research • Generic knowledge • Exploration of curiosity • Applied research • Specific knowledge for mission purposes or breakthrough • Development • Proprietary knowledge of novel application systems, or products • Technological enhancement • Continuous innovation for market value

  12. Technology portfolio • Diversity of technology investments Basic/applied Research Emerging stage Emerging technology New generation technology Growing stage Product/process innovation Technology transfer Maintenance of competitive advantage (product/process/market) Mature stage

  13. Justification of R&D expenditure Exploration oriented R&D Risky approach for seizing potential opportunity Commercialization oriented R&D Conservative approach for shareholders’ interests

  14. The government and military role in R&D • Mission-oriented R&D • Meeting the exploration task & functionality requirement regardless of cost • Diffusion-oriented R&D • Commercialization purpose • Employment consideration • GDP growth • Industry reformation & transformation • Competitive advantage for global exports/market entry • Cost sensitivity

  15. Global management of R&D • Consideration of technology acquisition • Technology-push innovation • Coping with the variation of local customer preference • Market-pull innovation • Meeting the transformation of regulation (host & guest countries) • Outsourcing the manufacturing partners • Japanese style global R&D: establish the information division for product differentiation • European style global R&D: acquiring the entire sources of startups • American style global R&D: hunting the oversee talents through global R&D laboratories

  16. Strategic technology area • Define the demanding technology or discipline • Which is suitable to which? • Articulate the real profitable product/service • Propose a valuable segment for targeting

  17. Extended readings • Wheelwright, Steven C. and Kim B. Clark (1992), Revolutionizing Product Development : Quantum Leaps in Speed, Efficiency, and Quality, The Free Press. • Mitchell, Graham R. and William F. Hamilton, (1988), “Managing R&D as A Strategic Option,”Research-Technology Management, May-June, pp.15-22. • Mayer, David and Martin Kenny (2004), “Economic Action Does Not Take Place in a Vacuum: Understanding the Cisco’s Acquisition and Development Strategy,”Industry and Innovation, 11(4), pp. 299-325.

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