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DSL Residential Services

Arab Regional Office. Arab Centre of Excellence. DSL Residential Services. ITU/BDT Arab Regional Workshop on “DSL Technologies and Services” Cairo - Egypt, 4-6 March 2003. An incremental evolution. Grow the market in 3 major waves

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DSL Residential Services

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  1. Arab Regional Office Arab Centre of Excellence DSL Residential Services ITU/BDT Arab Regional Workshop on “DSL Technologies and Services” Cairo - Egypt, 4-6 March 2003

  2. An incremental evolution • Grow the market in 3 major waves • High Speed Internet access (HSI): increase ARPU from existing PC customer • Business access: start with underserved SoHo segment with same infrastructure • Residential entertainment: gaming/video/entertainment to everybody Address new audiences (TV, console) $ Residential Entertainment Build on existing infrastructure Business Access Move aggressively into HSI High Speed Internet access today TIME

  3. High Quality Music & Video Video Chat Conferencing Hi-Speed Games Narrow-Band streaming Fast Surfing Making the maximum out of the PC world High Speed Internet Access

  4. Use the same infrastructure for business Video-Conferencing Firewall Filetransfer Teleworking VPN Business Access

  5. Address the whole population: more than PCs NVoD PVR VoD Gaming Broadcast Interactive TV Residential Entertainment TIME

  6. Stream 1:Residential High Speed Internet Access

  7. STEP 1Expand on high speed internet access • WHY • Internet access is greenfield for all players, low step-in barriers • Able to build on existing voice client base • ADSL can reach more than 70% of the voice customer base of most Western European countries • Potential market coverage of 30% by 2004 (McKinsey) • ADSL installed base can be leveraged to make incremental business case for multimedia • Once market leader, always market leader (cfr. Mobile) $ High Speed Internet Access TIME

  8. Heavy users – Behaviour and requirements • Chatters • Personalized interfaces • Trendy communication applications such as video mail, .. • Gamers and gamblers • On-line purchase and Game subscriptions • High-bandwidth features i.e. interactivity and virtual reality

  9. Right commercial for the right segment! • Singtel (ISP SingNet) is targeting “Heavy users”, being predominantly gamers and spending 43.9 hours per month on the Internet...

  10. Moderate users – Behaviour and requirements • Entertainment junkies • Multimedia content • Researcher and hobbyists • Productivity/home-management devices • Virtual conferences and discussion boards

  11. Right commercial for the right segment!

  12. Light users – Behaviour and requirements • E-mailers and readers • E-books, on-line photo exchange, Email notifications with attachments • News seekers • Customized headlines • Internet radio • Video clips

  13. Right commercial for the right segment! • Singtel (ISP SingNet) is targeting “Light users”, spending 5 to 9 hours per month on the Internet..

  14. Telecom Italia

  15. Telecom Italia

  16. Stream 3:Multimedia and Broadband Entertainment

  17. Living in the broadband worldWhat consumers expect from Broadband ... lean back: interactive entertainment lean forward: speed versus price teenagers: gaming & enhanced chat family: enhanced education communication with distant relatives Elderly: communicate with distant family gamblers: gamble any Time, online bingo, lottery

  18. STEP 3: Broadband Entertainment: TRIPLE PLAY • Get full service coverage of residential market • Increase ARPU per residential customer • Expand addressable market • Counter triple threat from other network competitors $ TV Broadband Entertainment Game console PC based Business Access High Speed Internet Access TIME

  19. ... Broadband Entertainment Services for Residential Market Any Service / Any Terminal

  20. Broadband Entertainment Service Offering TV Based Services PC Based Services Priority 2 Priority 1 Priority 3 Priority 4 Music Real-time thematic audio (Radio Stations, Digital Music Stations) Games interactive PC games, downloading games to devices, edutainment games. TV on demand for the PC (PC VOD) non-scheduled video (video clips, movies on demand, etc…) Broadcast TV on the PC Real time video (TV on my PC) TV Services (for trial) TV-centric services: near VOD and pay-per-view, video-on-demand, enhanced/interactive TV, personal video recorder, broadcast TV and interactive program guide, TV-based email Charged content TV Middleware iMagic, Thirdspace, etc Broadband Portal including some free interactive and rich multimedia content - movie trailers, newscasts, music clips, game teasers, etc Included with service Automated Content Management System multiple content sources

  21. Media groups Application Application Application Application Application How will network operators be able to generate new revenues in this context? A major opportunity for Telecom Operators: To be the multimedia service aggregators Network Servers Much more than a simple pipe! Terminals

  22. Today’s Internet content delivery … Consumer Accounting Accounting Accounting Portal Portal Content Delivery & Hosting Network Network video games Video conferencing Network Management e-learning Broadband Content and Applications Content/Service management Network management Network Operator / Access Provider Content Provider / Application Provider Internet Service Provider

  23. The walled garden approach ... Consumer Accounting Portal video games Network Content Delivery & Hosting Network Video conferencing e-learning Broadband Content and Applications Network management Content/Service management Network management Content Provider / Application Provider Network Operator / Access Provider

  24. The Gated Garden ... Consumer Accounting Portal video games Portal Network Service Control Element Video conferencing e-learning Content Delivery & Hosting Network Broadband Content and Applications Content / Service management Network management Network Operator / Access Provider Content Provider / Application Provider Service Provider

  25. with Smart Service Aware Network Residential Business Smart Service Aware NetworkValue Proposition Subscription fee should not be the only base of income for the Broadband Access Provider Service fee Service Providers IP Gateway End user A5742 PSS Subscription fee Access Provider Alcatel 5742 Personalised Service Selector • Pre-portal for selection of services/Applications • Bandwidth on Demand • Provides permanent reach-ability of DSL user

  26. Conclusion : Residential Services • New revenue streams will be generated from new and innovative services • Multi-player Games – Xbox, Sony PS-2, Nintendo games Cube • The “Intertainer” model • Music download – Stereo Systems, MP3 • Non-real time multicast services – PVR, video, business • Servicedelivery must be cost effective with costs and revenues viewed as incremental • Consumer technology convergence will inevitably help drive broadband demand as more and more devices are connected • Stereo Systems, Appliances, PC based devices, Sensors, Still Cameras, Movie Cameras, Video Conferencing tools, Home Networking

  27. www.alcatel.com

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