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Getting started with BusinessDecision

Market intelligence for small business www.businessdecision.info. “I found BusinessDecision through the local public library website. I was amazed at the detailed information accessible to me, information I could not find elsewhere and, as it turns out, couldn’t have afforded on my own.

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Getting started with BusinessDecision

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  1. Market intelligence for small business www.businessdecision.info “I found BusinessDecision through the local public library website. I was amazed at the detailed information accessible to me, information I could not find elsewhere and, as it turns out, couldn’t have afforded on my own. “The data I’ve gathered through BusinessDecision has given me the proof I needed to develop my business plan and the confidence to seek financing to realize my dream. The library is providing an incredible service to entrepreneurs like me by offering BusinessDecision.” -- Alexia Cirino, Library Patron, a California Public Library Toll free: (888) 606-7600 Getting started with BusinessDecision

  2. Getting started is easy • Access through Sno-Isle Libraries website: http://www.sno-isle.org/page/?ID=1246&cid=2 • Click on the BusinessDecision link • Click “I Accept” on the license agreement • Choose which way to logon: • My Account Logon • Express Logon

  3. My Account Logon • For detailed instructions the “click here” link will open the My Account Logon New User Instructions • Take seven minutes to create your own account • You’ll need access to your e-mail account • You’ll need to keep the libraries logon page open so you retrieve the Activation Code (sample shown to the right) • Benefits • Save your projects, reports, and maps in your own private space • Set your own preferences • Report and map links sent to your e-mail address

  4. Express Logon • For detailed instructions the “click here” link will open the Express Logon User Instructions • Instant access without having to create your own account • Access to all the same maps and reports

  5. Making reports & maps is easy:Step 1 Define a location > Project-based approach • Give your project a name • Specify a location, either: • Site (up to one hundred in one project) • Geographic unit (county, city, or ZIP Code) • For a site, define a study area • Overlapping rings • Donut rings • Drive times • Hand drawn shape

  6. Making reports & maps is easy:Step 2 Choose Reports > Analyze the lifestyles, demographics, and buying behavior of the consumers in your market: • Tapestry Area Profile: lifestyle segmentation • Market Profile: comprehensive summary • Demographic and Income Profile: in-depth demographic data • Census 2000 Summary Profile: broad range of data • Retail Expenditures: consumer buying habits • Housing Profile: detailed information for real estate • Graphic Profile: key illustrated demographic variables

  7. Making reports & maps is easy:Step 3 Visualize Opportunities > Create literally thousands of maps that visualize the data in the reports: • Thematic Maps: map data variables • Standard Site Map:map your location and study area

  8. Making reports & maps is easy:Step 4 Apply Results > Apply the report and map results • Prepare a competitive analysis • Use report and map data in your business plan and revenue model • Identify the best potential sites • Create better informed marketing and sales plans • Target media and direct mail campaigns • Evolve your product and service offerings to meet the needs of your customers and prospects

  9. Checkout our website: www.businessdecision.info Information about: • Reports and maps • Data updates • Tips and tricks • Defining a study area • Trade area analysis • FAQ’s • Getting started fast • And more…

  10. Contact Information • Customer support • Sno-Isle Libraries: • Christa Werle, Electronic Services Coordinator, cwerle@sno-isle.org, 360-651-7160. • BusinessDecision: • Toll free: (888) 606-7600 • Marc Futterman, president/ceo • marc@civictechnologies.com • Julie Peterson, director of sales/customer service • julie@civictechnologies.com

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