Introduction to Sociology of Marketing Communication. Zdenek Sloboda SMC_SS-2012 [email protected] vsfs.cz. Mission of sociology. Critical perspective on the society and the place of an individual within the society. This means new, other way of thinking.
structure of the sociology
object, theory, history
taken into account by MC X what is neglected
theories, knowledge on the society, social structure, function of economic behavior, consumption; interest, values, lifestyles of individuals or groups
methods of understanding of the society, research
Sociology of Marketing Communication