Holiday Company Thomson adapted to mobile fast enough, what about the future
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We are Eastpoint Software Mobile, Web Apps and eCommerce Development UK, West London, Cambridge, Twickenham, London,Richmond, Surrey, Colchester and Chelmsford. Android app development is not that tricky as it appears, you just need to pick the right service provider that has enough experience of making apps belonging to various categories. We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Hauser Forum, do come and meet us to discuss projects. Get in touch with us at [email protected] or, as Blondie would say, call me on 01223 690164. For choosing the best Mobile App Development Company UK, exploit the power of web to learn about the ones that work with a strategy in mind.Visit us: http://www.eastpoint.co.uk/

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Holiday company thomson adapted to mobile fast enough what about the future relationship with google

Holiday Company Thomson adapted to mobile fast enough, what about the future

relationship with Google?

We all know what happened – web and then mobile came, saw, and conquered and

established businesses had to react and adapt.

What’s far more interesting is knowing the ins and outs behind how large, well known

businesses coped with this transition and John Boughton, head of mobile for TUI

Group, gave us a glimpse of that in his talk at the Apps World London conference.

TUI Group is a huge tourism conglomerate that acquired Thomson in 2000 Mr

Boughton’s keynote speech discussed the impact of mobile, and how it can be tricky

to predict what the next big thing will be (and if it will have longevity).

The talk was titled ‘How not to Predict Future Trends – A Holiday Industry

Perspective’.

Thomson on mobile – did they jump or were they pushed?


Holiday company thomson adapted to mobile fast enough what about the future relationship with google

Mr Boughton spoke candidly about the fact the app store opened in 2007 but it was

another six years until they launched the first version of the My Thomson app in 2013.

He said that it can be difficult to predict what will be a fad, and it was clear from the

talk that he felt this was in hindsight a mistake and didn’t make attempts to give

excuses.

However, while the market forced Thomson to act, Mr Boughton said he felt they

“reacted quickly enough” and they would have got there on their own steam anyway.

He had some general advice for companies: “Fast adaption of innovation is more

important now than it has ever been”.

During the talk, he used the depressing example of Blockbuster.

At one point Blockbuster had stores all over the world. They were offered Netflix for

£50m in 2000 and declined. By 2010 they had filed for bankruptcy and now they

barely exist.

Google as a threat, not an advertising partner

Mr Boughton said Thomson has a “very close” relationship with Google and Facebook,

who they advertise with.

During the Q and A, they were asked about this wonderful relationship with Google.

What happens when Google wants to sell holidays and that makes them more

money than your advertising?


Holiday company thomson adapted to mobile fast enough what about the future relationship with google

Mr Boughton had a pretty candid response – that people are worried about Google

(though he didn’t say Thomson specifically were).

He said the risk was mitigated for Thomson because they own the customer

experience, including the tangible hotels and aeroplanes, and they feel they are fairly

well protected from disruption.

He finished by saying “I’m not sure anyone has thought through where this ends up”,

which was a somewhat ominous, if honest, end to the talk.

We are Eastpoint Software Mobile, Web Apps and eCommerce Development UK,

West London, Cambridge, Twickenham, London, Richmond, Surrey, Colchester

and Chelmsford. Android app development is not that tricky as it appears, you just

need to pick the right service provider that has enough experience of making apps

belonging to various categories. We have offices in Cambridge and London, and are

based in Cambridge. Our office is at the Hauser Forum, do come and meet us to

discuss projects. Get in touch with us at [email protected] or, as Blondie would

say, call me on 01223 690164. For choosing the best Mobile App Development

Company UK, exploit the power of web to learn about the ones that work with a

strategy in mind.

Visit us: http://www.eastpoint.co.uk/


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