Sustainability - A driving force for Innovation . The Role of universities and research. Klaus Woltron. The actual situation. Demographic Revolution . more and younger. Less and older. Increasing pollution in the emerging regions . Shrinking population. Migration. Quelle:
Sustainability - A driving force for Innovation
The Role of universities and research
The actual situation
more and younger
Less and older
29. 12. 2005
2005 the peak of fossile energy production has been reached (is it true?)
"Oil, Oil, Everywhere..." was the title of a fact-filled essay is a recent issue of The Wall Street Journal, which showed how absurd the "oil shortage" fears truly are:
"To pick just one example among many, finding costs are essentially zero for the 3.5 trillion barrels of oil that soak the clay in the Orinoco basin in Venezuela, and the Athabasca tar sands in Alberta, Canada. Yes, that's trillion -- over a century's worth of global supply, at the current 30-billion-barrel-a-year rate of consumption."
Source: United Nations Environment Program http://www.grida.no/climate/vital/19.htm
Source: Swiss Re
Growth in any respect
Outlook to 2050
..but not so much in insight and wisdom.
Source: ETH Zurich, A. Zehnder
Transition to use-up biocapacity capital
Quelle: Sustainable Performance Group,
Long term risks
Technology enabled the growth of mankind's populations
There is no way back to pure nature
Without controlled use of technology earth cannot nurture more than max. 1,5 billion people
Economic incentives and system approach
Responsibility for causalities
Measures against causes
Target - oriented measures
End of pipe
Club of Rome
2000 Watt-society (?)
Red. Of poverty, stab. of pop. growth
Sustainability as guiding principle of all decisions
Fossile energy consumption
Source: BFE, IPCC
VW Golf 1974 (Benzin, 55 kW, 810 kg)
Clean Engine Vehicle (CEV)(LNG, 44 kW, 1‘055 kg)
8.6% (off. EU-Fahrzyklus)
15.4% (off. EU-Fahrzyklus)
Edison- lamp (1880)
Energy saving bulb
(Lichtstrom pro bezogene Leistung)
Pilot plant for production of biogas made of wood
Site: Güssing (Austria)
Product: fuel for engines
1000- hour test end June, 2004
Target: 20 resp. 100 Megawatt- plant
Opportunities and chances for universities
The challenge to set examples
… a pioneer's affair!
Much more important in former times….
Source: Föhrenbergkreis Vienna, 2000
Average Shareholder Return vs. Innovativeness Rating
80% agree to:
"Top management's commitment to and focus on increasing its organization's innovative ability could lead to significant bottom line results over and above typical costcutting and re-engineering initiatives"
Source: ADL innovation survey
Average Annual Shareholder Return 1986-96
Innovativeness Rating: Based on America’s Most Admired Corporations, Fortune Magazine ranking of 578 U.S. companies based on executive peer ratings and investment analyst evaluations.
40% of all plans fail
30% of all new enterprises disappear within the first five years
50% of all mergers and re – development plans fail
One has therefore to live with disappointments and failures.
Without frustration tolerance you are chanceless in tomorrow's world.
…and leave further development to self – organization within the system.
Sub – consciousness drives our inspiration, intention, mood, and perception.
Consciousness and action follow behing!