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Sustainability - A driving force for Innovation . The Role of universities and research. Klaus Woltron. The actual situation. Demographic Revolution . more and younger. Less and older. Increasing pollution in the emerging regions . Shrinking population. Migration. Quelle:

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Sustainability - A driving force for Innovation

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Sustainability - A driving force for Innovation

The Role of universities and research

Klaus Woltron


The actual situation


Demographic Revolution

more and younger

Less and older

Klaus Woltron


Increasing pollution in the emerging regions

Klaus Woltron


Shrinking population

Migration

Quelle:

29. 12. 2005

Klaus Woltron


Unequalness: richer get richer; the poor are moving slower

Klaus Woltron


Decreasing resources:The Reference Scenario(Dennis Meadows, Club of Vienna, Nov.2006)

Pollution

Population

Industrial Output

Food

Resources

Klaus Woltron


Increasing hunger for energy

Klaus Woltron


Energy – Poker – right or wrong?

2005 the peak of fossile energy production has been reached (is it true?)

"Oil, Oil, Everywhere..." was the title of a fact-filled essay is a recent issue of The Wall Street Journal, which showed how absurd the "oil shortage" fears truly are:

"To pick just one example among many, finding costs are essentially zero for the 3.5 trillion barrels of oil that soak the clay in the Orinoco basin in Venezuela, and the Athabasca tar sands in Alberta, Canada. Yes, that's trillion -- over a century's worth of global supply, at the current 30-billion-barrel-a-year rate of consumption."

Klaus Woltron


Riches get richer

Klaus Woltron


Liberty is not secured

Klaus Woltron


Violence increasing

Klaus Woltron


Global warming

Source: United Nations Environment Program http://www.grida.no/climate/vital/19.htm

Klaus Woltron


Increase of disasters

Source: Swiss Re

Klaus Woltron


Enormous dynamics in all areas of society

  • Technology

  • Lifestyle

  • Migration

  • Political environment

  • Borderless economy

  • Styles of cooperation

  • Communication networks

  • Reengineering of life

Klaus Woltron


Growth in any respect

Outlook to 2050

..but not so much in insight and wisdom.

Source: ETH Zurich, A. Zehnder

Klaus Woltron


Overstressed biocapacity

Transition to use-up biocapacity capital

Klaus Woltron


Environment and resources: The bottleneck

Today

?

Quelle: Sustainable Performance Group,

2006

Klaus Woltron


Risks

Immediate risks

Long term risks

Klaus Woltron


Technology enabled the growth of mankind's populations

Years

Klaus Woltron


There is no way back to pure nature

Without controlled use of technology earth cannot nurture more than max. 1,5 billion people

Why sustainability?

Klaus Woltron


Collateral economic damage: Good tasks – bad side effects

Klaus Woltron


Steps into a sustainable world

Economic incentives and system approach

Responsibility for causalities

Measures against causes

Target - oriented measures

Regulations, subsidies

End of pipe

Problem identification

1970

1980

1990

2000

2010

2020

2030

2040

2050

Club of Rome

Efficiency increase

Rio Tokyo

2000 Watt-society (?)

Red. Of poverty, stab. of pop. growth

Sustainability as guiding principle of all decisions

(follows ETH/Zehnder)

Klaus Woltron


2000- Watt- Society

7000

total

6000

Renewable energies

5000

4000

Watt

Fossile energy consumption

3000

2000

Erneuerbare Energie

1000

1920

1980

2100

2160

1940

2000

2040

2120

1960

2020

2140

2180

2200

2060

2080

1900

Source: BFE, IPCC

Klaus Woltron


In average: 2000 Watt/Person

10`000 W

6000 W

2000 W

0 W

Jahr 2050

Jahr 2000

Klaus Woltron


From gas guzzlers to nearly emission free vehicles

VW Golf 1974 (Benzin, 55 kW, 810 kg)

Clean Engine Vehicle (CEV)(LNG, 44 kW, 1‘055 kg)

40.4 g/km

3.5 g/km

1.3 g/km

165.7 g/km

8.6% (off. EU-Fahrzyklus)

COHC

NOx

CO2Efficiency

0.15 g/km

0.10 g/km

0.00 g/km

109.5 g/km

15.4% (off. EU-Fahrzyklus)

Klaus Woltron


Bulbs who give light instead of heat

Factor: 25

Edison- lamp (1880)

Energy saving bulb

75-100 lm/W

3 lm/W

Efficiency:

(Lichtstrom pro bezogene Leistung)

Klaus Woltron


Fuel made of wood

Ecogas

Pilot plant for production of biogas made of wood

Site: Güssing (Austria)

Product: fuel for engines

1000- hour test end June, 2004

Target: 20 resp. 100 Megawatt- plant

Klaus Woltron


New fuelling techniques

Klaus Woltron


Buildings without CO2- emissions

Factor 8

MINERGIE-P EAWAG/Zurich

1970

200 kWh/m2a

Energy input

25 kWh/m2a

Klaus Woltron


Opportunities and chances for universities

The challenge to set examples


Core elements of scientific values

  • Safeguarding human development

  • Integration of civilization- systems in the system of nature and synchronization with the potential of ecological systems

  • Integration of all this into scientific and technological long-term targets

Klaus Woltron


Sustainability as basic principle of innovation

  • Sustainability is a driving force for innovation

  • Innovations are the driving forces for competitiveness and wealth.

  • Innovations ask for boldness, risk taking and entrepreneurship

  • Sustainability demands interconnected, interdisciplinary competences

  • Sustainability is top managements/the rectors business.

… a pioneer's affair!

Klaus Woltron


Good professional perspectives

Much more important in former times….

Rising challenge!

Source: Föhrenbergkreis Vienna, 2000

Klaus Woltron


Big companies change their attitude

Klaus Woltron


Sustainable investment targets: Water, energy, resource efficiency, healthy living

Klaus Woltron


In the post- reengineering- world innovation is the key factor of success

Average Shareholder Return vs. Innovativeness Rating

80% agree to:

60%

50%

"Top management's commitment to and focus on increasing its organization's innovative ability could lead to significant bottom line results over and above typical costcutting and re-engineering initiatives"

Source: ADL innovation survey

40%

30%

20%

10%

Average Annual Shareholder Return 1986-96

0%

-10%

-20%

3,00

4,00

5,00

6,00

7,00

8,00

9,00

Innovativeness Rating

Innovativeness Rating: Based on America’s Most Admired Corporations, Fortune Magazine ranking of 578 U.S. companies based on executive peer ratings and investment analyst evaluations.

Klaus Woltron


Be prepared for setbacks and disappointments…

40% of all plans fail

30% of all new enterprises disappear within the first five years

50% of all mergers and re – development plans fail

One has therefore to live with disappointments and failures.

Without frustration tolerance you are chanceless in tomorrow's world.

Klaus Woltron


Evolutional approach: Find new system guidelines and parameters…….

…and leave further development to self – organization within the system.

Klaus Woltron


The best plans are useless without the will to succeed....

Sub – consciousness drives our inspiration, intention, mood, and perception.

Consciousness and action follow behing!

Klaus Woltron


Thanks for your attention!

THINK !

Klaus Woltron


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