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Strategy BBA Electives Presenter: Professor Michael Jensen Wednesday 2/17/2010

Strategy BBA Electives Presenter: Professor Michael Jensen Wednesday 2/17/2010. Why is Strategy Important?. AMBIGUITY. CORPORATE HIERARCHY. CEO. MOVING UP: Ability to handle ambiguity and provide value over and beyond

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Strategy BBA Electives Presenter: Professor Michael Jensen Wednesday 2/17/2010

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  1. Strategy BBA ElectivesPresenter: Professor Michael JensenWednesday 2/17/2010

  2. Why is Strategy Important? AMBIGUITY CORPORATE HIERARCHY CEO MOVING UP: Ability to handle ambiguity and provide value over and beyond job description! YOU YOU YOU YOU Functional Courses: Help you with job description!!! Strategy Courses: Help you moving up!!! YOU

  3. Strategy Electives GLOBAL ECONOMY: World Economy 310 Global Strategy 361 STRATEGIC DECISION MAKING: Strategic Management 417 Strategy of Service Firms 470 CORE STRATEGY 390 TECHNOLOGY & GROWTH: Technology and Innovation 391 Corporate Development 392 CORPORATE STAKEHOLDERS: Corporation in Society 411

  4. Strategy 310: The World Economy Soaring Debt in Greece: Why Should Ford care? • What challenges do firms encounter when crossing national boundaries? • How are exchange rates determined? How should managers deal with exchange rate fluctuations? • What is a regional trading bloc? Why should firms care about them?

  5. Strategy 361: Global Strategy Samsung: A Korean or a Global Firm? • How to best organize firms to compete in a global market? • What should firms produce in-house and what should they outsource? • When should firms adapt products to local circumstances? Korea: Global HQ Global Production Network: 2008

  6. Strategy 391: Technology and Innovation • iPhone: Technological Miracle • or Organizational Miracle? • Who makes your phones? How do firms manage the innovation process? • How can firms protect the profits obtained from being the innovator? • Who are most likely to imitate innovators? How can a firm become a successful imitator?

  7. Strategy 392: Corporate Development • Starbucks: Were They Always Everywhere? • How do firms, small and large, grow? How do firms develop and renew their capabilities? • Are firms doomed to eventually disappear? Why do most small firms never grow large? • Action Learning: Consulting project forlocal firms.

  8. Strategy 411: The Corporation in Society Bailout of Banks: Helping CEOs, Shareholders or Society? • What role do corporations play in society? What role should they play? • What is the purpose of a firm? To whom is it accountable? How do we govern and control a firm? • What role do individuals play in corporations? To whom are you accountable?

  9. Strategy 417: Strategic Management Why Bing? Why Now? • Where do strategies come from? What goes on in the executive suites? Board rooms? • How do management biases affect decision making and competitive interactions? • How do power and politics affect strategic decision making? Can they be harnessed for strategic change?

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