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Ethics “E-Commerce Is It a Marketing Tool?”

Ethics “E-Commerce Is It a Marketing Tool?”. Jonathan Rosado Michelle Mitchell Andrea Tessler Veronica Dekett. Group Project for CIS 103 March 14 th ,2013. Our Group communication methods:. Table of content’s. Slide (1): Cover Page Slide (2): Our group communication methods

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Ethics “E-Commerce Is It a Marketing Tool?”

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  1. Ethics“E-Commerce Is It a Marketing Tool?” Jonathan Rosado Michelle Mitchell Andrea Tessler Veronica Dekett Group Project for CIS 103 March 14th,2013

  2. Our Group communication methods:

  3. Table of content’s • Slide (1): Cover Page • Slide (2): Our group communication methods • Slide (3): Table of Contents • Slide (3): What is E-Commerce • Slide(4): E-Commerce a marketing tool? • Slide (5): Examples of how it’s a marketing tool • Slide (6): Pro’s of EC • Slide (7): Con’s of EC • Slide (8): Ethical Issues w/EC • Extra Slide: Questions & Answers • Reference/Bibliography

  4. E-Commerce a Marketing Tool  • E-commerce is about conducting business online. Selling goods, in the traditional sense, is possible to do electronically because of certain software programs that run the main functions of an e-commerce Web site, including product display, online ordering, and inventory management. The software resides on a commerce server and works in conjunction with online payment systems to process payments. Since these servers and data lines make up the backbone of the Internet, in a broad sense, e-commerce means doing business over interconnected networks. • E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.

  5. Examples of how it’s a marketing tool… • Here are a few examples of e-commerce: • accepting credit cards for commercial online sales • generating online advertising revenue • trading stock in an online brokerage account • driving information through a company via its intranet • driving manufacturing and distribution through a value chain with partners on an extranet • selling to consumers on a pay-per-download basis, through a Web site

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