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Print Ad Design - PowerPoint PPT Presentation

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Print Ad Design. creating eye-catching newspaper ads. Keep it simple. Communicate one idea clearly. Make it topical. Tie your ad into recent news, events or holidays. Making a delicious soup is no longer a nightmare . Aim for the eye. Visuals have the greatest impact.

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Print Ad Design

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Print Ad Design

creating eye-catching newspaper ads

Keep it simple

Communicate one idea clearly.

Make it topical

Tie your ad into recent news, events or holidays.

Making a delicious soup is no longer a nightmare.

Aim for the eye

Visuals have the greatest impact.

Fashion claims more victims than you think.

Appeal to readers

Build on their curiosity.

Grab attention

Color is best for subjects that every human craves.

Grab attention

Use B&W for drama and emphasis.

Bigger is better

Full page ads and spreads out perform smaller ads.

Create emotional response

Human beings buy for emotional reasons, then use logic afterwards to justify it.

Humor works

We remember what makes us laugh.

Need to lose a little weight before your wedding?

Make it likable

People rarely forget what they like.

Leibniz – Milk & Honey.

Benefits not features

People buy things to solve a problem.

Show how the product or service will work for them.

Link benefit to brand

Make sure the creative is tied to the brand.

The ultra-slim mobile

Sense – Feel – Think – Do

Half the brain is devoted to processing visuals.

We always feel before we think.

Save up to three lives without spending a cent.

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