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E-marketing in Merkur: Marketing Internet Communications o f Merkur . Jurij Cvikl. www.merkur.si. The Merkur home page is divided into 3 sections: Corporate presentation; Merkur online shopping ; Internet site featuring ferrous and non-ferrous metal products .

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E-marketing in Merkur: Marketing Internet Communications o f Merkur

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E-marketing in Merkur:Marketing Internet Communications of Merkur

Jurij Cvikl


www.merkur.si

  • The Merkur home page is divided into 3 sections:

  • Corporate presentation;

  • Merkur online shopping;

  • Internet site featuring ferrous and non-ferrous metal products.


Corporate Presentation Including Company Profile of Merkur

The presentation revolves mainly around the following topics:

oBasic data on the company;

oUp-to-date information and press releases;

oContacts;

oInformation for shareholders;

oMerkur as sponsor and donor;

oMerkur personnel;

oE-Incubator.


Online Shopping at http://nakup.merkur.si

Merkur Home Page was awarded the “Netko” prize as the best Slovene home page!

  • Number of articles: 2,300;

  • Delivery: within 2 working days;

  • Number of employees: ½ virtual sales manager; ½ web communications editor; ½ designer at Creatim;

  • Number of visitors: 20,000 unique visitors monthly;

  • Number of buyers: 100 buyers monthly;

  • Average value of goods purchased: 196EUR.


Internet Site Featuring Ferrous and Non-ferrous

Metal Products

  • The Internet site includes:

  • Stock list of Merkur ferrous and non-ferrous metal items;

  • Working tools (calculations of weight and charts for comparison and index of steel quality grades ).


How Far Have We Come and What Are Our Future Plans?

Web-communications:

  • B2B;

  • Target groups;

  • Automatisation & Content Management & pooling of web-technologies.


Thank you for your attention!

E-prospectus and presentation of e-Merkur are available at:

http://www.merkur.si/ang/eprospectus.html


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