Building social gaming communities in 2012
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Building social gaming communities in 2012. Introduction:. Popcorn Games is a social game design and development studio. Popcorn is a spin off start up from GameVillage.com (UK based). 12 years experience in online bingo community & product development.

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Building social gaming communities in 2012

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Building social gaming communities in 2012


Introduction:

  • Popcorn Games is a social game design and development studio

  • Popcorn is a spin off start up from GameVillage.com (UK based)

  • 12 years experience in online bingo community & product development

  • Popcorn will be incorporated in the USA, with operations in Silicon Valley


The Marketplace:

  • Most social games are not very social

  • Current bingo apps have missed some valuable components of the user experience (Community / Entertainment Value)

  • Real money gaming companies tend to view social gaming assets as a traffic source - we see social as it’s own business and user experience

  • Virtual Goods – the core revenue driver of this industry


  • Facebook application (September 1st – 2012)

  • BingoVillage is a series of global villages where users compete for status, entertainment and exciting rewards.

  • North American focus on launch with plans to expand into South America and Europe (Target Market – women 35+)

  • The base gaming platform has had over seven years of development and $2 million invested to date.

  • Our Strategy – build a global bingo community then create new game content to cross market to this valuable demographic


BingoVillage - Game Content

  • Bingo games with unique twists

    • 75 Ball / 90 Ball games

    • Speed Bingo

    • Power Ball Bingo

    • Elimination Bingo

  • New Multiplayer Game Styles

    • Dingo (spin and win game)

    • Super Gems (match 3 game)

  • Mini Slot Games


Putting the ‘social’ in Social Bingo Games

  • Community ‘social’ focus (our specialty)

  • 24/7 promotions & entertainment

  • Virtual house parties

  • Live radio streaming

  • = Exceptional Lifetime Player Values

  • = Players connecting with others

Unique Value in our Virtual Goods

  • Lifestyle/Décor experience

    • Creating long term value in home

    • ownership at BingoVillage

  • Home Shopping Channel (24/7 excitement)

    • Time based auction

  • Virtual Goods Engine (patent pending)


Virtual Goods Engine (Patent Pending)

Junk or Hidden Treasure?

  • We create more perceived value in our goods:

    • we make them more attractive to buy

    • more dynamic to own

    • more valuable long term to players

  • Virtual Goods in our system are like virtual lottery tickets - everything you buy has a hidden prize value behind it.

Click to Win!

  • You click and spin your virtual good and we reveal special rewards behind each one.

“Virtual goods sales increased 245% from $2.1 billion in 2007 to $7.3 billion in 2010. Revenues will more than double by 2014.”

In-Stat forecasts

  • Players can reload the item, they can gift it to others and they can personalize them or auction them off in our system.


Financial Overview – within (12) months:

  • 1.2 million registered players (average 500,000+ MAU)

  • Gross Income: $3,300,000

  • Net Profit: $1,000,000

  • Additional income not factored into the model:

  • B2C - new apps we will launch and cross promote among our members

  • B2B -licensing our virtual goods engine/patent to other companies

Capital Requirements:

  • Funds Raised To Date: Self-Financed

  • Funds Required: $1.5 million-$2.0 USD first round investment

  • Use of Proceeds: Marketing/Player Acquisition


The Investor Opportunity – Asset Summary

  • Management – vast experience in the online bingo sector

  • Software - we offer a proven gaming platform ($2.0 million USD invested)

  • IP - patent pending virtual goods engine

  • Player Community - Investment drives immediate liquidity/cash flow

  • Long Term Vision - Popcorn Games has a vision of new apps and content far beyond the bingo vertical to keep us relevant and profitable in the years ahead


Building social gaming communities in 2012

Comments / Questions

[email protected]


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