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RED RIBBON WEEK. 21 – 27 OCTOBER 2012. Enrique “Kiki” Camarena. Marine. Enrique “Kiki” Camarena. Drug Enforcement Agent. His Beginnings. Born on July 26, 1947 in Mexicali, Mexico. Raised in a dirt-floor house Had hopes and dreams of making a difference. His Education.

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21 – 27 OCTOBER 2012

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21 27 october 2012


21 – 27 OCTOBER 2012

21 27 october 2012

Enrique “Kiki” Camarena


21 27 october 2012

Enrique “Kiki” Camarena

Drug Enforcement Agent

His beginnings

His Beginnings

  • Born on July 26, 1947

    • in Mexicali, Mexico.

  • Raised in a dirt-floor house

  • Had hopes and dreams of making a difference.

His education

His Education

  • Graduated from Calexico High School in Calexico, California in 1966

His professions

His Professions

  • 1968 - Joined the U.S. Marine Corps.

    • serving for two years,

  • 1970 - Joined the Calexico Police Department

    • Criminal Investigator

  • May 1973 - joined the El Centro Police Department.

    • Narcotics Investigator

His philosophy

His Philosophy

  • "I can't not do this," he told his mother when she contested his decision to join the DEA.

  • "I'm only one person, but I want to make a difference."

His final assignment

His Final Assignment

  • Undercover in Guadalajara Mexico

    • Investigating a major drug cartel believed to include officers in the Mexican army, police and government.

    • For 4 1/2 years he remained on the trail of the country's biggest marijuana and cocaine traffickers.

    • And in early 1985, he was extremely close to unlocking a multi-billon dollar drug pipeline.

His kidnapping

His Kidnapping

  • February 7, 1985. Before he was able to expose the drug trafficking operations to the public, he was kidnapped.

  • On that fateful day, while headed to a luncheon with his wife, Mika, Special Agent Camarena was surrounded by 5 armed men who threw him into a car and sped away.

  • That was the last time anyone but his kidnappers would see him alive.

His demise

His Demise

  • One month later, Camarena's body was found in a shallow grave. He had been tortured to death.

21 27 october 2012

His Funeral

Camarena clubs

“Camarena Clubs”

  • High school friend Henry Lozano launched Camarena Clubs in Kiki's hometown of Calexico, California.

  • Hundreds of club members including Calexico High School teacher David Dhillon wore red ribbons and pledged to lead drug-free livesto honor the sacrifices made by Kiki Camarena and others on behalf of all Americans.

His decorations

His Decorations

  • During his 11 years with DEA, Agent Camarena received

    • 2 Sustained Superior Performance Awards,

    • a Special Achievement Award and,

    • Posthumously, the Administrator’s Award of Honor - the highest award granted by DEA.

In his honor

In His Honor

  • In honor of Agent Camarena's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.

  • Parents, sick of the destruction of alcohol and other drugs, had begun forming coalitions.

  • Some of these new coalitions adopted Agent Camarena as their model and embracedhis belief that one person can make a difference.

The symbol

The Symbol

  • These coalitions also adopted the symbol of Agent Camarena's memory

  • The Red Ribbon. 

The 1 st red ribbon campaign

The 1st Red Ribbon Campaign

  • 1988 - The National Family Partnership organized the first Nationwide Red Ribbon Campaign in Sacramento, CA.

  • Since that time, the campaign has reached millions of U.S. children.

In texas

In Texas

  • In 1997, the Texas Commission on Alcohol and Drug Abuse began committing resources to ensure the continuation of the Red Ribbon Campaign in Texas, as well as the hopes and beliefs behind this grassroots effortto protect children from the dangers of alcohol and other drugs.

Red ribbon week

Red Ribbon Week

  • Nationally recognized and celebrated

  • Preserves the memory of Special Agent Camarena

  • Symbol of support for the DEA’s effort to reduce the demand for drugs through prevention and education

What time is it

What Time is It?

  • It’s a time to show gratitude for all the lives that remain drug free

  • It’s a time to pledge to live a safe and drug-free life

  • It’s a time to remember those we have lost in the fight against drugs

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