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Europe-China cooperation facilitator

Europe-China cooperation facilitator. Quelques chiffres…. Source : Hootsuite, We Are Social. E-Commerce en Chine. + 121 873 000 de connexions via smartphones en 2018. Ventes e-commerce en Chine en 2018: 1,53 trillions $. 1,4 milliards d’habitants.

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Europe-China cooperation facilitator

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  1. Europe-China cooperationfacilitator

  2. Quelques chiffres… Source : Hootsuite, We Are Social

  3. E-Commerce en Chine + 121 873 000 de connexions via smartphones en 2018 Ventes e-commerce en Chine en 2018: 1,53 trillions $ 1,4 milliards d’habitants + 50 666 155 d’utilisateurs internet en 2018 en Chine Paiements mobiles Croissance de 18% du marché de l’e-commerce Marché évolutif

  4. Quelques chiffres sur les réseaux sociaux en Chine

  5. Exemple d’ “utilisation” des KOLs • Placement de produit dans des posts sur les réseaux sociaux • Faire des « revues produits » pour conseiller les marques sur leur stratégie de branding • Les voyages : lorsqu’un hôtel/restaurant/café/musée invite un KOL dans son établissement (ou lorsqu’un KOL se rend dans un de ces établissements), l’endroit sera reporté sur son compte via des posts, vidéos et même des live-streams • Les campagnes sponsorisées • Co-Branding et promotions croisées

  6. La vente verticale via Live-streaming Show-case: Le garçon et ses rouges à lèvres… 6 heures de Live-streaming, 300 rouges à lèvres testé… CA d’une scéance: 20 mio RMB!!!!! OMG…

  7. Championne des ventes en Live-streaming 70 mio CA en UN JOUR!!!!!!! A.I. une arme secrète redoutable…

  8. A Micro-Entertainment Programme A Business Booster on Chinese Market

  9. Treasure Hunters – Europa: A one-way journey to your discovery! For each edition, a new and modern entertainment programme to broadcast the cultural, touristic and economic treasures of a destination country through influence marketing, but also a commercial booster for your business! HOW? WHAT? • Innovative marketing model • An inventive combination of broadcasting and communication tools to answer the netizens’ needs and wishes in China • SOCIAL MEDIA • LIVE-STREAMING • VIDEO PLATFORMS • UGC (user generated content)+ PGC (user generated content) • 5-days shooting programme • 1 country • In-depth exploration of cultural heritage and creative features of the destination country • Uniquely designed activities and staging adapted for shooting purposes WHO? • Key opinion leaders (KOLs) • Invited asHunters : • INFLUENCERS (famous characters among social media communities) • CELEBRITIES(Their notoriety is important to gain visibility and trust among a larger public) • ARTISTS • FAMOUS ENTREPRENEURS

  10. Influencer Marketing Why trust influencers to promote your name? A secret weapon for your business visibility in China: • Contributing to a greater public awareness regarding the European destinations in China • Enhancing the traffic growth • Achieving the desired goal for promotion of the destination and all that thanks to influence marketing! A group of leading KOLs • Pioneers of fashion and lifestyle trends • Eminent personalities active in EU-China cultural exchanges • New KOLs for each edition

  11. Innovative Marketing Model By mixing UGC(user generated content) with PGC(professional generated content) and broadcasting these contents on the appropriate Chinese channels, we surf on the latest trends and adapt to the way that Chinese netizens’ capture online data. • What is it? • Micro edited videos of 15 seconds • Short edited videos of max. 3 minutes • Interviews • Vlogs • Mini-documentaries UCG • Whomakesit? • The Hunters (KOLs) PCG • Who makes it? • Audio-visual producer = Atlas HiSeas SA • When? • Experiences are shared live through texts, photos, vlogs/short videos • When? • Shooting during the trip and post-production after the trip • How? • Weibo = Photos + text • Live-streaming = Live broadcasting • Douying = micro video (15 sec) • How? • Official accounts of Treasure Hunters – Europa: • Weibo + WeChat = Photos + text • Douying (TikTok) • Video platforms: AiQiyi, Youku, etc.

  12. Long lifespan for continued communication Before, during and after the actual trip in the selected destination. This way, continuity is ensured in the promotion of the destination. Total: +/- 4 months of communication!!

  13. Season 1 -The results in China Live-streamingon “Yizhibo” • 167 494 000 total views • 51 live-streaming These numbers were taken on 27 May 2019 and are still increasing

  14. Season 1 -The results in China Posts on Weibo(similar to Facebook) • 67 496 000 total views • 77 posts in total 205 460 likes in total These numbers were taken on 23 May 2019 and are still increasing

  15. Haichen WANG Mob. 0498 988 988haichen.wang@atlasinternationalculture.com

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