Recruitment your most important fundraiser
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

Recruitment: your most important fundraiser PowerPoint PPT Presentation


  • 37 Views
  • Uploaded on
  • Presentation posted in: General

Recruitment: your most important fundraiser. Four steps to attracting and keeping students and parents. The Four Steps:. Research Planning Marketing Putting it all together. Research:. Identify yourself Identify your market Identify your product State your case. Planning:.

Download Presentation

Recruitment: your most important fundraiser

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Recruitment your most important fundraiser

Recruitment: your most important fundraiser

Four steps to attracting and keeping students and parents


The four steps

The Four Steps:

  • Research

  • Planning

  • Marketing

  • Putting it all together


Research

Research:

  • Identify yourself

  • Identify your market

  • Identify your product

  • State your case


Planning

Planning:

  • What are the variables?

  • What contacts do you have?

  • How do you explain your program?


Marketing

Marketing

  • People

  • Product

  • Package

  • Price


Putting it all together

Putting it all together

  • Pull together your research into a package

  • Set goals for the program

  • Expect to monitor progress

  • Determine what works, what doesn’t

  • Keep up the good work.


Some practical points

Some practical points:

  • Start locally

    • Mission effectiveness

    • Front office

    • Dressed for success

    • Phone-honed

    • The customer is….


Some practical points1

Some practical points

  • Grow globally

    • Make a name for yourself

    • Have info ready

    • Be media-wise

    • Use the internet

    • Use everyone

    • How’m I doin’?


Consider

Consider...

  • How do you welcome new students and their parents?

  • How do you conduct exit interviews?

  • How do you keep current with customer needs and wants?


Madness

Madness:

Doing the same thing over and over and expecting the outcome to be different every time.


  • Login