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MGT 470 Exam II Review

MGT 470 Exam II Review. This information should be used as a supplement to your preparation for Exam II By no means is it a complete listing of material that may appear on the exam, more a means to help you focus your attention and time All assigned material is eligible for the exam!.

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MGT 470 Exam II Review

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  1. MGT 470 Exam II Review • This information should be used as a supplement to your preparation for Exam II • By no means is it a complete listing of material that may appear on the exam, more a means to help you focus your attention and time • All assigned material is eligible for the exam! MGT 470 – Fall 2003

  2. Chapter 7 – Marketing Plan • Focus of the marketing plan – customer • Importance of the target market to small businesses • Basics of market research • What one-to-one marketing and relationship marketing mean to the small business • “Guerilla” marketing tactics: • Serving a niche • Focus on the customer • Importance of convenience MGT 470 – Fall 2003

  3. Chapter 11 – Advertising & Promotion • What is a unique selling proposition and what benefit does it have for a business? • Importance of PR in a small business • How does personal selling work? • Understanding pros and cons of various advertising media – • Newspaper, magazine, radio, TV, direct mail • How cooperative advertising and shared advertising might benefit small company MGT 470 – Fall 2003

  4. Chapter 8 – Financial Plan • Focus on Balance Sheet & Income Statement • Understand basic structure for each • Be prepared to construct pro forma financial statements • Focus more on ratio interpretation not so much on formula memorization • Break-even – what is it, how to calculate MGT 470 – Fall 2003

  5. Chapter 6 – Business Plan • How the financial side fits with the written portion • Could be question regarding either or both of the templates – Word and Excel – that we are using in class MGT 470 – Fall 2003

  6. Chapter 14 – Equity Financing • Types of capital – fixed, growth, working • Meaning of “risk” capital • Importance of personal resources, friends and family; potential issues with these sources • Angels • Who/what are they? • What do they like to see in a business? • What do they contribute to a business they work with? • How are Angels different than venture capitalists? MGT 470 – Fall 2003

  7. Chapter 15 – Debt Financing • How is debt different than equity? • What sources of debt capital are there and what do they offer? • Commercial banks, asset-based lenders, factors, commercial finance companies, vendors, equipment manufacturers • Various short-term and long-term borrowing options and how to match sources and uses of funds for a small business • SBA programs (LowDoc, 7(a), 504) • How do they work? • What is the SBA picky about – 3 things… MGT 470 – Fall 2003

  8. Chapter 9 – Cash Management • How are cash and profit different? • How does growth use cash for a small business? • Cash flow cycle • Operating cycle – see spreadsheet in BlackBoard course documents • “Big 3” of cash management • A/R • A/P • Inventory • Strategies to conserve/manage cash – bartering, leasing, loan/payment timing, etc. MGT 470 – Fall 2003

  9. Additional Resource & Info • Copy of Exam II from last year (was a take-home exam) is available for you to look over and review • This year Exam II should be available via BlackBoard, which means that you can take the exam from any internet-accessible location! If there is a change from this, all students will be e-mailed and notification will be posted on the BlackBoard and UNCG sites. MGT 470 – Fall 2003

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