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ENERGY STAR OVERVIEW. November 2004. Overview. What is ENERGY STAR? History Accomplishments Key Strategies Labeling Superior Energy Management Building Performance Next Steps. The Main Point.

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Energy star overview

ENERGY STAR OVERVIEW

November 2004


Overview

Overview

  • What is ENERGY STAR?

  • History

  • Accomplishments

  • Key Strategies

    • Labeling

    • Superior Energy Management

      • Building Performance

  • Next Steps


The main point

The Main Point

  • Reduce ghg emissions through large win-win-win opportunities with today’s energy efficient technologies/ practices

    • 30% savings in many buildings / homes / facilities

  • Provide credible information to buyers to

    • reduce transaction (research) costs

    • reduce perceptions of risk

    • enhance investment in efficient technologies and practices

  • Work with the market place to capitalize on motivations of individual actors


Overcome barriers

What does efficient mean?

How do you ask for it?

Who do you ask?

How do you know you got it?

I want my

home/building

to be efficient

BUT...

Overcome Barriers

Market imperfections have hindered investments in available products and services

examples -- lack of clear information about products

-- split incentives (builder/buyer, owner/tenant)


Broad strategies

Broad Strategies

ResidentialCommercial / Industrial

Labeled Products Corporate energy management

-- 10-60% more efficient -- benchmarking, goals, upgrades

Labeled New Homes (management, systems more than widgets)

-- 30% more efficient -- whole building labeling for

Home Improvement excellence

Services

-- beyond products Labeled Products

-- for plug loads -- not system components


History

History

  • 1992 -- EPA announces ENERGY STAR

    • First product is computers

    • ENERGY STAR is US EPA registered mark

  • 1995 -- EPA announces

    • ENERGY STAR for new homes

    • ENERGY STAR commercial buildings program

  • 1996 -- EPA/DOE MOU on Energy Efficiency in Buildings

    • one government label on energy efficient products

  • 1999 -- EPA announces

    • ENERGY STAR label for whole commercial buildings

  • 2004 -- Broad energy efficiency platform


Energy star is broad platform

Residential

label on 40+ products

appliances

home electronics

heating and cooling

lighting

label on new homes

broaden to home improvement

ducts / home sealing

whole house retrofit

Commercial/Industrial

Corporate energy management

office buildings

schools

grocery stores

hospitals

hotels/motels

small business initiative

label on 10+ products

partner with/ train services industry

ENERGY STAR is Broad Platform

  • public awareness of ENERGY STAR at 56%

  • 1,400 participating product manufacturers

  • 2,000 home builders

  • 550 retail partnerships / 10,000 stores

  • utilities and state energy groups spending $1 billion or more


Large environmental benefit

Source: LBNL Analysis, EPA Goals

Large Environmental Benefit


Accomplishments

Accomplishments

  • -- 100 billion kWh avoided

  • -- 20 GW avoided

  • -- $8 billion in energy bill savings

  • -- 18 million vehicles worth of GHG emissions

  • -- 1 billion products sold

  • -- More than 1,400 buildings earning the ENERGY STAR

    • -- demonstrating 40% savings

  • -- 200,000 new homes in the ground


Energy star overview

Labeling


Deployment of existing technology

Deployment of Existing Technology

ENERGY STAR

Building Codes and

Standards

Market Transformation

Number of Unit Sales

R&D

Increasing Energy Efficiency (Metrics)


Success requires finding building upon intersection of interests

Environmental

Protection

Consumer

Preferences

Manufacturer/Retailer

Interests

Utility

Program

Sponsor

Interests

Success Requires Finding/Building Upon Intersection of Interests

Consumer is Key


Energy star overview

Building

Performance


Energy star overview

Number of Buildings

25

50

75

100

1

29.9

86.0

165.7

121.1

339.4

EPA Rating &

Energy Intensity

(kBtu/ft2-year)

Worst Performers

Best Performers

Commercial Buildings

  • Normalized EUI varies widely

    • 30 kbtu/ft2 to 340 kBtu/ft2

    • significant energy cost impacts

    • Age and equipment not significant drivers of EUI

  • New EPA energy performance measurement system

    • Can’t manage what you don’t measure!

    • Based on energy bills -- real energy use

      • energy use/square foot adjusted for climate, occ

      • 1 is low, 100 is high

      • 75 + means excellence

      • available for 60% of US floor space by 2004


Codes not driving high performance

Codes not Driving High Performance

California Office Buildings

Buildings 20% better than code can have an energy performance score ranging from

1-100.

Not sending clear

market signal.

Source: NBI, California Board for Energy Efficiency, EPA


Focus on performance delivers savings

Focus on Performance Delivers Savings

  • 1400 buildings have earned ENERGY STAR

    • wide variety in design and size

  • Based survey and on-site audits:

    • 40% less energy and cost than average

      • Offices average $1.20/sq. ft in operation

    • No single path, but common approach:

      • Good lighting

      • Technologies that control usage and capacity to deliver service when needed

      • Management of control technologies

      • Attention to operations and performance


Next five year program goals

Next Five Year Program Goals

Residential

  • Make ENERGY STAR nationally relevant

    • ensure products attractive to typical consumer

    • build meaning as government-backed trustmark

    • engage consumers on emotional AND rational benefits

    • continue to engage retailers nationally (SEARS, Home Depot, Lowes)

  • Protect integrity of label / market position

  • Add / promote solutions where significant savings

    • residential lighting

    • external power supplies


Energy star overview

Next Five Year Program Goals

Residential

  • Continue momentum with new home builders

    • 200,000 labeled homes in the ground

    • 10 to 50% market share in key markets

    • Over 30% of the top 100 builders actively participate

    • Address indoor air issues

  • Develop/refine whole home retrofit program

    • Address savings opportunities beyond products

    • Home professional training and certification

    • Promote important home services

      • duct sealing

      • home sealing


Next five year program goals1

Next Five Year Program Goals

Commercial /Industrial

  • Promote superior corporate energy management to business sectors with large potential for ghg reductions

    • commercial real estate, schools, public buildings, retail, healthcare

  • Expand national rating system to new building types

    • 60% of US square footage by end of 2004)

  • Bring new corporate energy management tools to industrial sector

    • expand industrial energy performance indicators

  • Ensure Green Buildings promote superior energy performance

  • Ensure Sustainability efforts promote superior energy performance


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