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Your Website. The Cornerstone. Nancy Leve www.VirtualFundamentals.com March 5,2013. Of Your Marketing Plan. THE INTERNET. Changed everything

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Your Website

The Cornerstone

Nancy Leve

www.VirtualFundamentals.com

March 5,2013

Of Your Marketing Plan


THE INTERNET

  • Changed everything

    • Information gathering/education, communication, entertainment, dating, travel planning, marketing, shopping, banking, photo sharing, invitations, globalization, political revolutions

Virtual Fundamentals 2013


NEW CULTURE

  • Transparency

    • Everyone has a say

      • People value reviews of friends

    • Educated and informed consumer

  • Lack of privacy

    • Cameras in every cell phone

  • Immediacy

    • Hyperactive search

  • Cooperation vs competition

Virtual Fundamentals 2013


GENDER GAP: Diminishing

Virtual Fundamentals 2013


Your Online Reputation

You have one

Are you managing it ?

Virtual Fundamentals 2013


Who is Managing Your Online Reputation

Virtual Fundamentals 2013


Keep Track of Your Reputation

  • www.google.com/alerts

  • Free monitoring of things said on the internet

  • Email notification of a mention on the internet

Virtual Fundamentals 2013


YOUR ONLINE BILLBOARD

Authority: Known in Industry

Expertise: Specialty Niche

Relevance: Testimonials

Competence: Videos

CHOOSE ME

Virtual Fundamentals 2013


Reddit

eBooks

Stumble Upon

Online directory listings

Del.icio.us

Podcasts

Webinars

Pinterest

Digg

G+

YouTube Video

MerchantCircle

Twitter

Guest Blogs

Facebook

LinkedIn profile & groups

Your Website

Content

Slide Share

Manta

Online press releases

Email marketing

Virtual Fundamentals 2013


WEBSITE DOS

  • EVERY PAGE: Branded

    • Contact info

    • Call to Action: Bold color to catch attention

    • More bullets than paragraphs

    • Photos/diagrams

    • Important information above the fold

    • Use you instead of I/we

    • Use YouTube videos

    • Google Analytics on every page

Virtual Fundamentals 2013


Standard Website Pages

  • Home

  • About Us

  • Products/Services

  • Pricing

  • Testimonials

  • Contact Us

  • Blog

Virtual Fundamentals 2013


Content - Distribution

  • Quality content – transparency and no selling

  • 20% creating content / 80% distributing

  • Drive traffic back to website

    • Provide a few sentences and a read more link to website

Virtual Fundamentals 2013


Convert Website Traffic

  • Too much emphasis on the number of visitors

  • 100 inappropriate visitors (not a potential customer) not worth one appropriate visitor

  • What is your conversion ratio

Virtual Fundamentals 2013


Auto Transports

Virtual Fundamentals 2013


Branding Across Platforms

Virtual Fundamentals 2013


Ask For Positive Reviews

  • LinkedIn, Facebook, Google+

  • Lots of online directories: Yelp, Merchant Circle, etc.

  • List on website

Virtual Fundamentals 2013


No Experts

Virtual Fundamentals 2013


QUESTIONS

Virtual Fundamentals 2013


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