Ad Club Bangalore Quiz April 2011 Prelims Answers

1. Ad Club Bangalore Quiz April 2011 Prelims Answers Venkatesh S and Vivek K – Team Nexus

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3. Here are the Answers…

4. 1* Founded in 1948 as a not for profit, voluntary organization, its membership today includes 411 Publishers of national and regional importance, 151 Advertising Agencies, 51 Advertisers & 20 New Agencies and Associations connected with print media and advertising. What are we talking about?

5. Audit Bureau of Circulations (ABC)

6. 2 Which brand?

7. FIAT

8. 3 ZPTO Clinic All Clear SAF in Ponds Magic Talc Herbasol in Chlormint All these campaigns following a technique called “ZEWS”. What does ZEWS stand for?

9. Zap ‘Em With Science

10. 4* David Ogilvy ran through no less than 18 ideas for this iconic campaign, till it fructified. Brian Wrangell who was the model, had good looks, but a tendency to sway in front of the camera and had to literally be strapped to an iron pipe for the shot. The campaign created a buzz with consumers wondering whether the person was portrayed so because of an assassination attempt, or a brawl etc. Sales of the brand doubled Name this iconic campaign and the brand involved

11. Hathaway Shirts Man in the Eyepatch

12. 5 Fill in the blank

13. Ralegan Siddhi, the model village, transformed by Anna Hazare

14. 6 What is the primary reason that the colors of the Kochi Tuskers Kerala are such?

15. Their goal is to have their players get the Orange Cap for highest scorer and Purple cap for highest wicket taker!

16. 7 This is a 1938 novel by English writer Evelyn Waugh, a satire of sensationalist journalism and foreign correspondence. What is the one-word title of the novel, a common term in journalism?

17. Scoop

18. 8 This landmark paper was published in the Harvard Business Review in 1960 by Theodore Levitt and had a two-word title referring to “focusing on products rather than on customers". The second word was till then more in use as a medical term to describe a refractive defect. What’s the two-word phrase?

19. Marketing Myopia

20. 9* Enos Stanley "Stan" Kroenke Roman Abramovich Malcolm Glazer _________________ Fill in the blanks with a name, and also say why this list is unique

21. Venkateswara Hatcheries / Venky’s – owners of Blackburn Rovers Owners of the only 4 clubs to have won EPL

22. 10 Google Doodle as a tribute to?

23. 80th anniversary of Alam Ara – first talkie in India

24. 11 Beyond The Blues The Surfer The Buzz Different Strokes The Long Handle It Figures Where will you find these?

25. Blogs on cricinfo.com

26. 12 Of immense important to people in broadcast media, what is this measurement device called ?

27. People Meter

28. 13 1. It is better to be first than it is to be better. 2. If you can't be first in a category, set up a new category you can be first in. 3. It is better to be first in the mind than to be first in the marketplace. 4. Marketing is not a battle of products, it's a battle of perceptions. There were 22 such ‘laws’. What word, meaning unchangeable was used to describe these in a 1993 book?

29. 22 Immutable Laws of Marketing

30. 14 An early use of the exact term is attributed to the author Arnold Lobel in his story titled "The Letter" in the 1970 book Frog and Toad are Friends, in which Frog gave a letter to be delivered to Toad which took four days to deliver. Similarly, in the 1981 animated feature, Strawberry Shortcake in Big Apple City, the phrase was used as a rhyming joke to describe this; Strawberry receives her letter three weeks late because, as the character admits: “____ ___, she is slow". Which term?

31. Snail Mail

32. 5* 15 Which iconic brand campaign comes to mind?

34. 16* Chairman of one of India’s most valuable drug makers, and one of the largest Indian companies in the US generic market, he founded the company in 1983. He has been named as the Ernst & Young Entrepreneur Of The Year 2010.He is also the eighth richest Indian in the world (as per Forbes 2009) Identify the person and the company

35. Dilip Shanghvi Sun Pharma

36. 17 Old Name New Name What are we talking about?

37. The proposed India F1 circuit at Noida

38. 18 Connect the 4 visuals

39. Volkswagen – Tuareg, Polo, Beetle, Jetta

40. 19 Three of the products developed by Niklas Zennström and Janus Friis. Which is their most famous?

41. Skype

42. 20 Blade Runner A Scanner Darkly Total Recall Minority Report Next Paycheck Which is the latest movie to join this list?

43. Adjustment Bureau – based on Philip K Dick novels

44. 21 As mentioned first in Sangam literature, what was the ancient Tamil name for Sri Lanka?

45. Eelam (the ‘E’ in LTTE)

46. 22 Time magazine came up with the Person of the Century in 1999, and awarded it to Albert Einstein, with Gandhi and FDR being runners-up. However, there was a lot of debate on whether another person should be considered for this. The argument was based on Time's criterion that the person chosen should have the greatest impact on this century. But, they finally rejected this argument. Who was the other person in contention ?

47. Adolf Hitler

48. 23 Alwin C ____ was born in Cleveland, USA. After leaving school he worked as a bookkeeper. Then, in 1903, he and his brother Theodore started a small public accounting firm. Arthur ___ was born in Glasgow, Scotland. He graduated in law, but became interested in banking and investment. In 1890, he moved to the US to pursue his career in accounting. They never met in life, but died within days of each other in 1948. However their philosophies lived on and, in 1989, were brought together when the firms they started combined to create _________. Fill in the blanks

49. Ernst and Young

50. 24 They are designed not to have a white margin around the image – they ‘____' off the page. you create them by going about 1/8th inch outside your margins so when they trim the pages, you get a full page ‘____'. This is a technique used in all types of printed material, especially magazines. What is being described?