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Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager . Activity Tourism: Making It Pay! . Outdoor Recreation Activity Tourism – The Facts Activity Tourism – The Customer Adventure – Making It Pay – Action Points Walking – Making It Pay – Action Points .

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Activity Tourism: Making It Pay!

Chris Scott

Activity Tourism Manager


Activity Tourism: Making It Pay!

  • Outdoor Recreation

  • Activity Tourism – The Facts

  • Activity Tourism – The Customer

  • Adventure – Making It Pay – Action Points

  • Walking – Making It Pay – Action Points




Activity Tourism: The Global Market

Value of global adventure travel market is $89 billion*

*Adventure Tourism Market Report Aug 2010. Adventure Travel Trade Association


Activity Tourism: Northern Ireland

Activity tourists spend 33% more than the average tourist (ROI)*

*Failte Ireland Tourism Adventure and Activity Update 2009


Activity Tourism: Making It Pay

Action 1

Adventure - Get Informed


Family
Family

  • Kids Aged 8-15

  • Mum makes the decisions

  • Shared Experience

  • Time Apart



Young lively
Young & Lively

  • Aged 18-30

  • Young & Free

  • Singles / Couples

  • Group Celebrations

  • Seeking a thrill

  • Nightlife Important





www.nitb.com/businesssupport



  • Activity Tourism: Making It Pay

  • Actions

  • Adventure – Get Informed

  • Adventure – Build Partnerships

  • Adventure – Inform Your Customer

  • Walking – Be Walker Friendly

  • Walking – Go The Extra Mile


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