Bpm soa product vision
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BPM & SOA Product Vision. Catherine Lynch Product Marketing EMEA. Agenda. The TIBCO vision Unified BPM & SOA framework How TIBCO customers are adopting the technology Model driven approach to composing applications Responding to change through events Roadmap and major initiatives.

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Bpm soa product vision

BPM & SOA Product Vision

Catherine Lynch

Product Marketing EMEA


Agenda

Agenda

  • The TIBCO vision

    • Unified BPM & SOA framework

    • How TIBCO customers are adopting the technology

    • Model driven approach to composing applications

    • Responding to change through events

    • Roadmap and major initiatives


Unified bpm soa framework

Unified BPM & SOA Framework

Why adopt a unified BPM & SOA approach?

  • Strategic value to the organization

  • Innovation and more flexible business models

  • Shift of emphasis from “execution” to supporting strategy

  • Alignment with business priorities


Carphone warehouse

Carphone Warehouse


Change in it to meet new challenges

Change in IT to Meet New Challenges

  • People And Process

    • Get closer to the business

    • Process is the key

  • Technology

    • Adopt SOA Approach - services, not applications

    • Architect solutions for change and scale

    • Leverage legacy but aim to replace rather than extend

    • Base the solutions on standards for interoperability and swap out

    • Build for competitive advantage. Buy for competitive parity


Technology roadmap

Technology Roadmap

  • Step 1: Replace home-brew point-to-point application integration, build basic services

    • Build a solid, scalable integration platform

    • Better operational visibility

  • Step 2: Externalise Business Rules - build process services

    • Event processing

    • Business Process Management

  • Step 3: Replace proprietary external integration - build enterprise services

    • External partners connected securely with flexible OOTB protocols


Carphone warehouse1

Streamlined fulfillment processing processing & increased efficiency deliver competitive advantage

Carphone Warehouse

“TIBCO's software created an opportunity to re-organise a lot of the application middleware landscape we had built for ourselves.

We can find, fix and debug problems much more quickly. Plus we've been able to use our outsourcing partner a lot more effectively”

David ByrneArchitecture Director

  • Responsiveness to change

  • Business expansion


Lcl transformation of back office processes

LCL : transformation of back office processes

  • Mortgage Approval

  • 48 hr response time

  • 200€ penalty> 48hr


Lcl transformation of back office processes1

LCL : transformation of back office processes

  • Modernisation of Back Office driven by business

  • Combined BPM & ECM project

  • Improved value to Front Office

  • Rolled out to over 3000 end users

  • Rolling out Enterprise Service Bus and Events Processing


Lcl transformation of back office processes2

LCL: transformation of back office processes

  • Benefits

  • Productivity

  • Standardisation of processes

  • Visibility

  • Improved resourcemanagement

  • Traceability & compliance

  • Enabled multi channel approach


Unified bpm soa framework1

Unified BPM & SOA Framework

TIBCO Business Studio 3.0

  • TIBCO ONE

  • Multiple personas

  • Collaboration between business and IT

  • Built on industry standards


Service reference model

Service Reference Model

Clients / Suppliers

B2B

Value Chain

Interaction

Layer

Interactions

(F2F, Phone, Mail, etc)

Browser

Business Process Int.

Enterprise Services

Channel Control

& Role Layer

Access

Control

Enterprise

Service

Repository

Employees

Portal

Page Engines

Manual

Automated

Process Services

Business Process (Manual Activities)

Business Process Engine

(Automated Activities)

Business

Process

Layer

Processes

Business Services

Specific

Services

Common

Services

Business

Service

Repository

Business

Services

Layer

Services

COTS

Core Systems / Legacy

Business Object

& Components

IT

Systems

Layer


Composite application assembly

Select services from repository : model driven approach

Composite application assembly

Service repositories can be introspected and service definition brought into BPM project

In-task service binding and parameter mapping


Deploy processes on an soa platform

CustomerCross-selling

Supply ChainExecution

Service Management

Ordermanagement

SOA

SAP

IBM, BEA

(Java EE)

Mainframe

(COBOL)

Oracle

Microsoft

(.NET)

Java(POJO)

Packaged Apps

Custom

Legacy

Packaged Apps

Custom

Custom

Deploy processes on an SOA platform

Business Needs

Lower Costs

Greater Agility

?

IT Applications


Responding to change through events

Responding to change through events

  • Dynamic BPM enabled by capturing events

  • Analysis of events reveals trends

  • Examples

    • Customer cross-selling

    • Dynamic resource management

    • Supply chain visibility / optimization


Product roadmap the next year

Product Roadmap – The Next Year

  • Business Process and Data Virtualization

  • Integral Dynamic, Goal-Oriented BPM

  • Work Management and Workforce Optimization

  • BPMS as a Managed Enterprise Service


Bpm soa resource centers

BPM & SOA Resource Centers


Thank you

Thank you


Carphone warehouse key facts

Carphone Warehouse – key facts

  • Historically: Retailer of Mobile Phones and Complimentary Services

  • 2007 revenues over £3.9 bn

  • Growth rate over 30% year on year

  • Operations Today Include:

    • Reseller of voice (fixed & mobile)

    • Mobile Virtual Network Operator (MVNO) Provider

    • Broadband Provider & Reseller

    • Fixed Line voice & data services

    • European Outlets (11 countries)

    • Partnership with retailer Best Buy in US, UK in 2007


Unified bpm soa framework2

Unified BPM & SOA Framework

Why deploy business processes on an SOA architecture?

  • SOA architecture facilitates deployment of end to end processes through Enterprise Service Bus

  • SOA architecture eliminates need for point to point integration with legacy systems

  • Service discovery mechanisms


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