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A RETAILER PERSPECTIVE Mixed Plastics Conference 30 th October 2007. Shane Monkman. ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards. A Retailer Perspective. 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say……

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A RETAILER PERSPECTIVE

Mixed Plastics Conference 30th October 2007

Shane Monkman

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


“our survey said…….”

TOP ANSWER

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


Customers: Key Trends

The over packaging of products remains a key concern of Customers.

[Produce Research March 2007]

The majority of Customers regularly recycle and look for recyclable packaging.

[Produce Research March 2007].

Currently over 23% of the UK’s household waste is now recycled, growing by 50% each year

[Defra 2006]

“Pay As You Throw” (Chip and Bin), refuse collections are widely predicted in the UK in the next

two years, forcing Customers to pay for the waste they don’t / can’t recycle.

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


“For a big retailer to lead on this is fantastic”

Our customers said…….

“I just want you to make it easier for me to recycle”

“Plastic is plastic, surely?”

“I just find it confusing!”

“The amount of plastic I throw away is just wrong”

“Where is the common sense?”

“Why can my sister recycle No 5 where she lives and I can’t?”

“Why can’t I recycle my yoghurt pots?”

“Why don’t you just use recyclable plastic?”

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


ASDA Packaging Materials Consumption

  • 4 Packaging Materials Dominate

  • Customers remain “confused” about Plastics recycling

  • 3 of Which our customers can widely recycle

  • An increasing number can recycle Aluminium

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


ASDA Packaging Materials YOY

+6% YOY

  • Plastic is the fastest growing packaging material we use @ 6% YOY

  • ASDA now uses more ‘Plastic’ than ‘Glass’

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


ASDA Plastics Consumption YOY

+7% YOY

  • Recyclable Non-Bottle Plastics = 40,000t

  • Recyclable Non-Bottle Plastics = 20% of ASDA Total Packaging Consumption

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


“I just find it confusing!”

For those that weren’t taking notes……

ASDA = 67,000t p.a.

Plastics = +6% YOY

Recyclable Non-Bottle Plastics = 40,000t p.a.

Recyclable Non-Bottle Plastics = 20% of ALL ASDA Packaging

Recyclable Non-Bottle Plastics = +7% YOY

Only 8%

of LA’s Recycle

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


What the papers say……

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


Underneath the headlines…….

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


A Retailer Perspective

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


LGA “war on waste”

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


29 Items Purchased: ASDA

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


Total Packaging: ASDA

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


Weight of packaging for the basket of 29 food items, by retailer

ASDA use only 0.4% more packaging than a “Market Stall”

ASDA use 7% less packaging than “Local Retailers”

ASDA use 5% less packaging than average (all)

ASDA use 4% less packaging than ‘Multiples’

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


“Recyclable”: ASDA retailer

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


Proportion of packaging that was recyclable, by retailer retailer

ASDA uses 16% more recyclable packaging than M&S

Only 11% less than “Market Stall” (Paper Bags)

ASDA packaging 2% more recyclable than average (all)

ASDA packaging 6% more recyclable than average multiples

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


Radio 5 – 23.10.07 retailer

“So ASDA, why can’t we recycle 30% of your packaging?”

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


= 92% retailer

23g

22g

33g

23g

23g

29g

12g

2g

17g

Recyclable but not collected: 162g

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


Weight of packaging and proportion of which was recyclable, by retailer

92%

81%

90%

92%

82%

84%

= 87%

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


= 92% by retailer

Mixed Plastics Recycling

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


= 92% by retailer

23g

22g

33g

23g

23g

29g

12g

2g

17g

Recyclable but not collected: 162g

SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07


A Retailer Perspective by retailer

1. Why Recycling matters to our customers

2. Why Recycling matters to ASDA

3. What the papers say……

4. LGA “war on waste”

5. What ASDA can do and what we call for

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


Customers by retailer

We will make it easier for our customers to recycle more of our packaging more often

  • Every packaging component on every pack

ASDA PACKAGING TO BE 100% RECYCLABLE

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


For those that are still not taking notes…… by retailer

ASDA Recyclable Non-Bottle Plastics = 40,000t p.a. and growing at +7% YOY

92% of ASDA Packaging is ‘Recyclable’

87% of Supermarket Packaging is ‘Recyclable’

Only 8% of LA’s Recycle

Mixed Plastics represent THE recycling challenge

“I just find it confusing!”

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


ASDA Can by retailer

End the postcode lottery of recycling

Specify material types and PCW recycled content

Provide End-Markets for recycled products

Educate Customers

Adopt On-Pack Messaging

What will you do?

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards


We call for by retailer

An end to the postcode lottery of recycling

Centrally guided recycling collection strategies

LA’s centrally resourced for Mixed Plastics collections

Govt, LA, Industry and Retail collaboration on recycling

Less confused customers

A debate around facts not fiction

‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards



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