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Psychologists and Public education. Public Education Campaign. Mind/Body Health Campaign. Educate public about value psychological & behavioral science add to health care delivery

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Psychologists and Public education

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Psychologists and public education

Psychologists and

Public education


Public education campaign

Public Education Campaign

Psychologists and Public Education


Mind body health campaign

Mind/Body Health Campaign

Educate public about value psychological & behavioral science add to health care delivery

Promote psychologists as health practitioners trained to help individuals overcome barriers, adopt healthy lifestyle & behavioral changes that aid in disease prevention & management

Psychologists and Public Education


Mind body health campaign1

Mind/Body Health Campaign

  • Audiences

  • Women and Families — representative of a diverse, health-focused population that is considered likely to seek psychological services based on income, education and access.

  • Campaign Strategies

  • Partnership Cultivation

  • Integrated Media Outreach

  • PEC Network Engagement

Psychologists and Public Education


Partnerships

Partnerships

Psychologists and Public Education


Integrated media outreach

Integrated Media Outreach

  • Work with journalists on news stories

  • Disseminate information & engage with campaign audience thru social media (blog, Twitter, Facebook, YouTube)

  • PsychologyHelp Center –www.apa.org/helpcenter

Blog - www.yourmindyoubody.org

Psychologists and Public Education


Stress in america

Stress in America

  • Positions APA & psychology as leading resource of research on, & the prevention & treatment of, stress

  • 4,000 plus stories published on the web & in U.S. & international newspapers & magazines since 2007

  • More than 3,000 television & radio stories aired in U.S. & Canada since 2007

  • Broadcast news coverage over six years valued at $10 million in paid publicity

Psychologists and Public Education


Ways to get involved

Ways to Get Involved

Psychologists and Public Education


What is the pec network

  • Grassroots network of member psychologists educating the public about the impact of lifestyle and behavior on overall wellness, translating psychological research into terms the public understands.

What is the PEC Network?

Psychologists and Public Education


Role of pec coordinator

Role of PEC Coordinator

  • Serve as “captain” of public education efforts for your SPTA

  • Oversee and organize PEC activities such as educational workshops in your community, building relationships with local Y’s or participating in health fairs

  • Participate in local media interviews on campaign related topics

  • Form a PEC committee to help carry out activities

  • Track PEC activities for your SPTA

  • Serve as the PEC liaison between APA & SPTA

Psychologists and Public Education


Resources for public education

Resources for Public Education

  • What’s in the PEC Toolkit?

  • Tips on how to work with the media, pitch story ideas & prepare for interviews

  • Guides on organizing PEC activities & preparing for workshops

  • PowerPoint presentations

  • Info on connecting with YMCAs

  • Welcome kit

  • Toolkit materials

  • Brochures & fact sheets

  • Psychology Help Center

  • PEC Connect social site

Psychologists and Public Education


Kansas pec activities

Kansas PEC activities

  • Presentations at local community groups (Y, PTA, consumer groups, churches)

  • Twitter

  • Health fairs?

  • Mind/body health fair at the Capitol?

  • Outreach to local media

Psychologists and Public Education


How to order materials

How to order materials

Visitwww.apa.org/helpcenter

Click on “Order Brochures” on left column of page

Have your APA membership number handy

Make your selection & complete form

Hit submit

Psychologists and Public Education


Questions

Questions?

Melissa Hopper, Psy.D.

316 841-8878

[email protected]

Psychologists and Public Education


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